or


[02/13/10 - 10:52 AM]
Most-Watched Opening Ceremony Ever for Non-U.S. Winter Olympics
NBC spins the numbers for Friday, February 12.

[via press release from NBC]

MOST-WATCHED OPENING CEREMONY EVER FOR NON-U.S. WINTER OLYMPICS

67.5 Million Viewers Watched Opening Ceremony on NBC; 17 Million More than Torino and Nearly 6 Million More Than Tabloid-Fueled Lillehammer Games in '94

32.6 Million Average Audience is 47% Higher than Torino

VANCOUVER -February 13, 2010 - In the half-century of televised Olympics, NBC's coverage of the Opening Ceremony from Vancouver was the MOST WATCHED EVER for a non-U.S. Winter Olympics with 67.5 million total viewers, 17 million more than Torino in 2006 (50.2 million) and six million more than the tabloid-fueled 1994 Lillehammer Games (61.7 million) which stood for 16 years as the most-watched Opening Ceremony for a non-U.S. Games.

The Opening Ceremony on NBC averaged 32.6 million viewers, more than 10 million more and 47 percent higher than Torino (22.2 million) and earned a 17.3/30 national rating for an increase of 35 percent over Torino in 2006 (12.8/21).

The 32.6 million average viewers is the most for a non-U.S. Winter Olympics Opening Ceremony in 16 years - just below the 33.8 million for the tabloid-fueled Lillehammer Games in 1994. The 17.3/30 national household rating is also the best for a non-U.S. Winter Games since Lillehammer.

The Washington Post said that "the Winter Games got off to a splendiferous start with the Opening Ceremony - with images that rivaled that of 'Avatar.' -- All of it was rendered splendid by NBC's HD cameras and enhanced by discreet commentary from the anchors."

NON-U.S. WINTER GAMES OPENING CEREMONY TOTAL AUDIENCE:
1. VANCOUVER - 2010 - 67.5 Million
2. *Lillehammer - 1994 - 62.0 million
3. Nagano - 1998 - 52.4 million
4. Torino - 2006 - 50.2 million
5. Albertville - 1992 - 46.7 million

*Fueled by the tabloid coverage of the Nancy Kerrigan/Tonya Harding scandal.

NBCOLYMPICS.COM UP 469% FROM TORINO: NBC's Olympics website, NBCOlympics.com, registered 4.8 million unique users for Day 1 of the Vancouver Games, 469 percent higher than the Day 1 of the last Winter Games in Torino in 2006 (861k)

� The site also delivered 1.9 million video streams - 836% more than Torino's first day (201K).

NBC OLYMPICS MOBILE APP IS NO. 1 ON ITUNES: NBC Olympics Mobile app, the No. 1 free app in the iTunes store, generated more two million page views yesterday.

METERED MARKET RATINGS BY TIME ZONE:
Mountain Time Zone 21.2/36
Pacific Time Zone 19.8/36
Eastern Time Zone 18.9/31
Central Time Zone 18.6/30

TOP 20 METERED MARKETS FOR OPENING CEREMONY:
1. Seattle, 25.9/47
2. Milwaukee, 25.8/43
3. Denver, 25.4/44
4. St. Louis, 23.7/40
5. West Palm Beach, 23.3/35
6. Cleveland, 23.1/38
7. Salt Lake City, 22.3/39
8. Columbus, 21.8/37
9. Ft. Myers, 21.4/ 34
10. Detroit, 21.1/34
11. Portland, 21.1/39
12. Providence, 21.0/36
T13. Richmond, 20.9/33
T13. Baltimore, 20.9/32
15. Sacramento, 20.6/38
16. San Francisco, 20.3/39
T17. Boston, 20.2/36
T17. Indianapolis, 20.2/34
T17. Nashville, 20.2/30
T20. Chicago, 20.1/33
T20. Buffalo, 20.1/33

NBC Universal, broadcasting its record 12th Olympics the most Olympics broadcast by any network, will present more than 835 hours of Vancouver Olympic Winter Games coverage - representing the most total hours ever for a Winter Olympics, more than the last two Winter Olympics combined, and the most live hours ever for a Winter Games. The Vancouver Games are the first Winter Olympics to be presented entirely in high definition.

Dick Ebersol served as executive producer of NBC's Opening Ceremony coverage; David Neal, producer; and Bucky Gunts, director.





  [february 2010]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[05/27/16 - 10:31 AM]
AMC Is Now Home to Five of the Top 10 Shows on Cable TV and Two of the Top Three Cable Premieres This Television Season
AMC spins the numbers for the season to date.

[05/27/16 - 08:28 AM]
Night 1 of "500 Questions" Dominates Its Thursday Unscripted Competition
ABC spins the numbers for Thursday, May 26.

[05/27/16 - 08:23 AM]
NBC's "The Red Nose Day Special" Draws a 0.6/2 and 2.155 Million Viewers Overall
NBC spins the numbers for Thursday, May 26.

[05/26/16 - 09:16 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Historic Fifth Consecutive TV Season
NBC spins the numbers for the season to date.

[05/26/16 - 08:58 AM]
Wednesday's Broadcast Ratings: NBC, "SVU" Top Final Night of May Sweeps
The Peacock wins the night in both total viewers and adults 18-49.

[05/25/16 - 08:45 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's reality franchise holds off ABC's own season finale of "Dancing with the Stars."

[05/25/16 - 08:30 AM]
"Empire" No. 1 Broadcast Series of 2015-2016 Season
FOX spins the numbers for the season to date.

[05/24/16 - 09:07 AM]
More Than 9.4 Million Watched Exaggerator Win Preakness Stakes on NBC - Up 6% from American Pharoah's 2015 Victory
NBC further spins the numbers for Saturday, May 21.

[05/24/16 - 08:55 AM]
Monday's Broadcast Ratings: "The Bachelorette" Return Pushes ABC on Top
The Alphabet wins the night over NBC among adults 18-49.

[05/23/16 - 08:49 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Vault ABC to Victory
The Alphabet easily wins the night in total viewers and adults 18-49.

[05/22/16 - 08:50 AM]
Saturday's Broadcast Ratings: ABC Leads Low Key Demo Race
"20/20 Saturday" tops the night among adults 18-49.

[05/22/16 - 08:46 AM]
"SNL" Ranks #1 for the Night in the Metered Markets
NBC spins the numbers for Saturday, May 21.

[05/21/16 - 08:38 AM]
Friday's Broadcast Ratings: ABC Tops Demos as "20/20" Rises
The Alphabet's perennial newsmagazine and the season finale of "Shark Tank" lead the night among adults 18-49.

[05/21/16 - 08:38 AM]
ABC Wins Season's Final Friday with the Top 2 Shows
ABC spins the numbers for Friday, May 20.

[05/21/16 - 08:27 AM]
"Grimm" Matches Its 18-49 High Since March 18
NBC spins the numbers for Friday, May 20.