or


[02/17/10 - 08:54 AM]
Lost Is Tuesday's #1 Scripted TV Show for the 3rd Week Running
ABC spins the numbers for Tuesday, February 16.

[via press release from ABC]

Lost is Tuesday's #1 Scripted TV Show for the 3rd Week Running

Some early points for Lost ahead of the regular ratings release.

Despite facing the Winter Olympics this year, ABC was up over the year-ago Tuesday (2/17/09) for the 2nd-straight week, surging year-to-year by 2.0 million viewers (6.4 million vs. 4.4 million) and by 73% in Adults 18-49 (2.6/7 vs. 1.5/4).

Opposite fierce competition from NBC's Winter Olympics and the second hour of Fox's American Idol from 9-10pm, ABC's Lost jumped from its lead-in by 5.6 million viewers (9.8 million vs. 4.2 million) and by 200% in young adults (4.5/10 vs. 1.5/4) and grew its audience from start to finish (+6% in viewers/+9% in young adults). In fact in the preliminary Fast Affiliate Ratings, Lost defeated NBC Olympic coverage the 9 o'clock hour by 13% in Adults 18-34 (4.4/12 vs. 3.9/10) and by 41% in Men 18-34 (4.5/13 vs. 3.2/9). Despite the fact that both the Olympics and Idol moved into the time period this week, Lost exhibited impressive retention of its audience week to week with viewers, young adults and key men: Total Viewers (88%), Adults 18-49 (90%), Men 18-49 (92%) and Men 25-54 (92%). Lost stood as Tuesday's #1 scripted TV show for the 3rd week running in Adults 18-49, Adults 18-34 and across key Men (M18-34/M18-49/M25-54).

During the 10 o'clock hour against the Olympics, ABC's the forgotten finished as TV's #1 scripted show in Adults 18-49 (1.7/5).

Quick Take for Tuesday, February 16, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC is Up on Tuesday Year to Year for the Second Straight Week by 2.0 Million Viewers and by 73% in Adults 18-49

Jumping from its Lead-in and Building Throughout its Telecast, "Lost" at 9pm Stands as Tuesday's No. 1 Scripted Show in Adults 18-49 for the 3rd Week in a Row

ABC's "the forgotten" Finishes as TV's No. 1 Scripted Show at 10pm in Adults 18-49 With its Second-Best Young Adult Performance Since November

Tuesday Night (8:00-11:00 p.m.)

Despite facing the Winter Olympics this year, ABC was up over the year-ago Tuesday (2/17/09) for the 2nd straight week, surging year to year by 2.0 million viewers (6.4 vs. 4.4 million) and by 73% in Adults 18-49 (2.6/7 vs. 1.5/4).

"Lost" (9:00-10:00 p.m.)

Opposite fierce competition from NBC's Winter Olympics and the second hour of Fox's "American Idol" from 9:00-10:00 p.m., ABC's "Lost" jumped from its lead-in by 5.6 million viewers (9.8 vs. 4.2 million) and by 200% in young adults (4.5/10 vs. 1.5/4) and grew its audience from start to finish (+6% in viewers/+9% in young adults). In fact in the preliminary Fast Affiliate Ratings, "Lost" defeated NBC Olympic coverage in the 9 o'clock hour by 13% in Adults 18-34 (4.4/12 vs. 3.9/10) and by 41% in Men 18-34 (4.5/13 vs. 3.2/9). Despite the fact that both the Olympics and "Idol" moved into the time period this week, "Lost" exhibited impressive retention of its audience week to week with viewers, young adults and key men: Total Viewers (88%), Adults 18-49 (90%), Men 18-49 (92%) and Men 25-54 (92%).

� "Lost" stood as Tuesday's No. 1 scripted TV show for the 3rd week running in Adults 18-49, Adults 18-34 and across key Men (M18-34/M18-49/M25-54).

"the forgotten" (10:00-11:00 p.m.)

During the 10 o'clock hour against the Olympics, ABC's "the forgotten" finished as TV's No. 1 scripted show in Adults 18-49 (1.7/5). In fact, the ABC freshman drama saw its second-best performance among young adults in 3 months � since 11/17/09.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 35% currently, from 29% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 2/16/10.





  [february 2010]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (FOX)
· FORGOTTEN, THE (ABC)
· LOST (ABC)











most recent ratings | view all posts
[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 08:46 AM]
Despite Special Competition from the "Murder" Season Finale, "Blacklist" Grows 6% Week to Week
NBC spins the numbers for Thursday, February 26.

[02/27/15 - 08:31 AM]
ABC Wins Its 5th Consecutive Thursday Night Among Adults 18-49
ABC spins the numbers for Thursday, February 26.

[02/27/15 - 08:27 AM]
Thursday's Broadcast Ratings: "How to Get Away with Murder" Powers Demo Victory for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[02/26/15 - 01:41 PM]
ABC's Primetime Grows the Most During the 2015 February Sweep, Winning Monday, Thursday and Friday During the Month in Adults 18-49
ABC spins the numbers for the February sweeps period.

[02/26/15 - 01:24 PM]
Daytona 500 Bounces Back & Daytona Speedweeks Viewership Up on FOX Sports 1
FOX Sports spins the numbers for its NASCAR coverage to date this season.

[02/26/15 - 10:34 AM]
"The Tonight Show" Scores Highest 18-49 and Total Viewers in 11 Months for Week of Feb. 16-20
NBC spins the late-night numbers for the week of February 16-20.

[02/26/15 - 09:12 AM]
CBS Scores with Night of Reality Premieres
CBS spins the numbers for Wednesday, February 25.

[02/26/15 - 08:50 AM]
"Mysteries of Laura" Equals Its Top 18-49 Rating Since October 1
NBC spins the numbers for Wednesday, February 25.

[02/26/15 - 08:35 AM]
Wednesday's Broadcast Ratings: "Empire" Soars to Another High for FOX
The show's 5.3 rating among adults 18-49 eclipses the competition last night.

[02/26/15 - 08:34 AM]
"The Goldbergs" Spikes Over Its Lead-in, Beats "Survivor" and Equals a Season High
ABC spins the numbers for Wednesday, February 25.

[02/26/15 - 07:50 AM]
ABC Delivers Solid Double-Digit Gains in Late-Night Over the Year-Ago Week
ABC spins the late-night numbers for the week of February 16-20.

[02/25/15 - 09:37 AM]
"Live with Kelly and Michael" Is the Week's No. 2 Syndie Talker in All Key Measures
Disney/ABC Domestic Television spins the numbers for the week of February 9-13.

[02/25/15 - 08:50 AM]
"The Voice" Is the #1 Big 4 Show of the Night by a 58% Margin, Matching Monday's Advantage
NBC spins the numbers for Tuesday, February 24.