or


[03/02/10 - 11:30 AM]
Oxygen Records Its Best February Ever Among All Key Demos
Oxygen spins the numbers for the month of February.
[via press release from Oxygen]

OXYGEN RECORDS ITS BEST FEBRUARY EVER AMONG ALL KEY DEMOS

Network on Pace for Best Quarter to Date

New York, March 2, 2010 � Continuing its record-setting ratings success, Oxygen earned its best February viewership in the network's history in all key demos in prime, according to Nielsen Media Research. The network is on pace for its best quarter ever among A18-34, W18-34, A18-49, W18-49 and total viewers.

Across Prime, in February 2010, Oxygen's viewership increased from February 2009 among all key demos, highlighted by its total viewers (up +12%). This comes on the heels of Oxygen's best month ever in January 2010. Combined with last month's record-breaking numbers, Oxygen's February performance across prime puts the network on pace for the best quarter ever.

Proving social media can drive ratings, Oxygen's groundbreaking new social experience, www.OxygenLive.com, which provides fans with a real time interactive way to watch original series, has garnered a spectacular + 292 % increase in unique visitation since premiere week. First launched on the East Coast, www.OxygenLive.com helped drive ratings up +89% vs. the prior season in East Coast markets. After five episodes, the network launched OxygenLive West and grew West Coast ratings from +14% year over year to +73%, among A18-49. Those results have powered Oxygen to beat broadcast networks in key demos for "Bad Girls Club" premieres. It's also driven web traffic with the Bad Girls site ranking among the top five cable show sites, finishing #2 last week.

Driving February's record numbers is "Bad Girls Club" season four with recent episodes breaking the two million mark -- the most in the network's history. Compared to the average of the first 11 episodes of "Bad Girls Club" season three, season four skyrocketed with increases up +73%, A18-49; +77%, W18-49; +69%, W18-34, +65%, A18-34; and +82%, total viewers (year over year). The top two "Bad Girls Club" telecasts in Oxygen's network history among A18-49, A18-34, total viewers and W18-34 aired in February. During the current season of "Bad Girls Club" (12/1/09-2/23/10), 10 telecasts delivered over one million A18-49 viewers and four telecasts delivered over one million W18-49 viewers. Episode 10 of this season (2/9/10) is currently Oxygen's most watched telecast among W18-49, A18-49, W18-34, W18-34 and total viewers.

Source: Nielsen Media Research, Time period data based on Most Current Data: Live + 7 through 02/14/10, blended with Live + Same Day through 02/28/10 . February 2010 = 02/01/10-2/28/10 vs February 2009 = 1/26/09-2/22/09. 1Q10 = 12/28/09-2/28/10 vs 1Q09 = 12/29/08-3/1/09. Individual telecast and single day performance points based on Live + Same Day data for date and time of airing. Please note the BGC season average does not include clip show. Cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, AA(000).

BGC SSN 4 (12/1/09-2/16/10) vs SSN 3 (12/2/08-3/3/09) = Nielsen Explorer P18-49 LS data premieres only. East/West Coast viewing = Npower, 12/2/08-3/3/09 vs 12/1/09-2/16/10 BGC PREM only. P18-49 Live Total US. East � Northeast, East Central, Southeast. West � Pacific, Southwest, West Central.

Source: Omniture SiteCatalyst, launch to date - 12/1/09-2/27/10. Hitwise, Week ending Feb 20. percentage share of US visitation among six broadcast and 30 cable networks' showsites, excluding sports and children's programming.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Available in 75 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.





  [march 2010]  
S
M
T
W
T
F
S
 


· BAD GIRLS CLUB, THE (OXYGEN)




most recent ratings | view all posts
[02/20/26 - 11:08 AM]
"The 'Burbs" Continues Hot Start on Peacock
The series has generated nearly 1 billion viewing minutes on platform since its February 8 launch.
[02/19/26 - 11:50 AM]
ABC Wednesday Comedies Deliver Audience Milestones as Romance Blooms With Valentine's Day Episodes
"Shifting Gears" earned 6.90 million Total Viewers and 0.99 rating among Adults 18-49, after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms.
[02/17/26 - 12:01 PM]
Netflix Top 10: Week of February 9 - "Tyler Perry's Joe's College Road Trip" Takes the Scenic Route to No. 1
Plus: "The Lincoln Lawyer" Season 4 took No. 1 on the English TV list with 9.6 million views.
[02/12/26 - 02:34 PM]
ABC's Thursday Night Dramas Dominate as "9-1-1," "9-1-1: Nashville" and "Grey's Anatomy" Jump to Biggest Multiplatform Audience Since Their Season Premieres
The January 29 episodes of all three series rose to their biggest Total Viewer audience since their season premieres after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms.
[02/11/26 - 03:30 PM]
ABC News' "Nightline" Ranks No. 1 Across the Board - in Total Viewers, Adults 25-54 and Adults 18-49
"Nightline" improved on the same week last year by double digits in Total Viewers, Adults 25-54 and Adults 18-49.
[02/11/26 - 01:46 PM]
"Puppy Bowl XXII" Reaches 15.3 Million Viewers on Sunday, February 8, Delivering Highest Audience in Eight Years
The programming event ranked as the #1 non-sports cable telecast of the day among key adult demos and achieved a 20% year-over-year increase in reach, marking its strongest performance since 2018.
[02/11/26 - 11:15 AM]
Post-Olympics "Tonight Show" Telecast Attracts Most Viewers Since November 2024
The February 6 post-Olympics telecast of "The Tonight Show Starring Jimmy Fallon" drew 2.4 million viewers.
[02/10/26 - 03:51 PM]
Super Bowl LX Is Second Most-Watched All-Time with Nearly 125 Million Viewers, Peaking at All-Time U.S. Record 137.8 Million Viewers Across NBC, Peacock, and Telemundo
Super Bowl LX is the most-watched show in the history of NBCUniversal, which celebrates 100 years of NBC in 2026.
[02/10/26 - 12:01 PM]
Netflix Top 10: Week of February 2 - "Bridgerton" Season 4 Is the Tea Everyone Is Having in This Week's Top 10
Plus: the new season of the hit drama series "The Lincoln Lawyer" took the No. 2 spot on the English TV list with 9 million views.
[02/06/26 - 07:01 AM]
NHL on ESPN Networks: Viewership Up Nearly 40% Year-Over-Year Through First Four Months
Through 22 games, the NHL on ESPN networks is averaging 795K viewers, +39% YoY.

[02/05/26 - 12:42 PM]
"20/20" Ranks No. 1 in the Two-Hour Time Period Across the Board
Hitting new season highs on January 30, "20/20" grew from the previous week in Total Viewers and Adults 18-49.
[02/05/26 - 10:03 AM]
ABC's Juggernaut Tuesday Scores More Wins
"High Potential's" January 20 episode jumped to 12.98 million Total Viewers and a 2.17 rating among Adults 18-49 after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, scoring a series high among Total Viewers.

[02/04/26 - 08:00 AM]
ESPN Delivers Most-Viewed Australian Open in Six Years
The men's championship, featuring No. 1 Carlos Alcaraz defeating No. 4 Novak Djokovic in four sets, delivered 730K viewers and was up 57% YoY, ranking as most-viewed since 2017.
[02/04/26 - 07:00 AM]
FOX Celebrates Three Breakout Debuts, Each Delivering Over 11 Million Multiplatform Viewers, Driving +21% Year-Over-Year Growth in Total Minutes Watched
"Best Medicine," "Fear Factor: House of Fear" and "Memory of a Killer" drive FOX's strongest midseason performance in 14 years.
[02/04/26 - 06:00 AM]
ESPN's Studio Show Lineup Scores Record Highs, Double-Digit Growth & More Big Viewership Wins in Jan.
On Monday, January 19, following the NFL Divisional Round and ahead of the College Football Playoff National Championship, fans fueled milestone episodes for "Get Up," "First Take" and "The Pat McAfee Show," with the 7 a.m. ET edition of "SportsCenter" delivering its best episode of the month the following morning.