or


[03/02/10 - 11:30 AM]
Oxygen Records Its Best February Ever Among All Key Demos
Oxygen spins the numbers for the month of February.

[via press release from Oxygen]

OXYGEN RECORDS ITS BEST FEBRUARY EVER AMONG ALL KEY DEMOS

Network on Pace for Best Quarter to Date

New York, March 2, 2010 � Continuing its record-setting ratings success, Oxygen earned its best February viewership in the network's history in all key demos in prime, according to Nielsen Media Research. The network is on pace for its best quarter ever among A18-34, W18-34, A18-49, W18-49 and total viewers.

Across Prime, in February 2010, Oxygen's viewership increased from February 2009 among all key demos, highlighted by its total viewers (up +12%). This comes on the heels of Oxygen's best month ever in January 2010. Combined with last month's record-breaking numbers, Oxygen's February performance across prime puts the network on pace for the best quarter ever.

Proving social media can drive ratings, Oxygen's groundbreaking new social experience, www.OxygenLive.com, which provides fans with a real time interactive way to watch original series, has garnered a spectacular + 292 % increase in unique visitation since premiere week. First launched on the East Coast, www.OxygenLive.com helped drive ratings up +89% vs. the prior season in East Coast markets. After five episodes, the network launched OxygenLive West and grew West Coast ratings from +14% year over year to +73%, among A18-49. Those results have powered Oxygen to beat broadcast networks in key demos for "Bad Girls Club" premieres. It's also driven web traffic with the Bad Girls site ranking among the top five cable show sites, finishing #2 last week.

Driving February's record numbers is "Bad Girls Club" season four with recent episodes breaking the two million mark -- the most in the network's history. Compared to the average of the first 11 episodes of "Bad Girls Club" season three, season four skyrocketed with increases up +73%, A18-49; +77%, W18-49; +69%, W18-34, +65%, A18-34; and +82%, total viewers (year over year). The top two "Bad Girls Club" telecasts in Oxygen's network history among A18-49, A18-34, total viewers and W18-34 aired in February. During the current season of "Bad Girls Club" (12/1/09-2/23/10), 10 telecasts delivered over one million A18-49 viewers and four telecasts delivered over one million W18-49 viewers. Episode 10 of this season (2/9/10) is currently Oxygen's most watched telecast among W18-49, A18-49, W18-34, W18-34 and total viewers.

Source: Nielsen Media Research, Time period data based on Most Current Data: Live + 7 through 02/14/10, blended with Live + Same Day through 02/28/10 . February 2010 = 02/01/10-2/28/10 vs February 2009 = 1/26/09-2/22/09. 1Q10 = 12/28/09-2/28/10 vs 1Q09 = 12/29/08-3/1/09. Individual telecast and single day performance points based on Live + Same Day data for date and time of airing. Please note the BGC season average does not include clip show. Cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, AA(000).

BGC SSN 4 (12/1/09-2/16/10) vs SSN 3 (12/2/08-3/3/09) = Nielsen Explorer P18-49 LS data premieres only. East/West Coast viewing = Npower, 12/2/08-3/3/09 vs 12/1/09-2/16/10 BGC PREM only. P18-49 Live Total US. East � Northeast, East Central, Southeast. West � Pacific, Southwest, West Central.

Source: Omniture SiteCatalyst, launch to date - 12/1/09-2/27/10. Hitwise, Week ending Feb 20. percentage share of US visitation among six broadcast and 30 cable networks' showsites, excluding sports and children's programming.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Available in 75 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.





  [march 2010]  
S
M
T
W
T
F
S
 


· BAD GIRLS CLUB, THE (OXYGEN)





most recent ratings | view all posts
[07/30/14 - 08:51 AM]
NBC Wins Tuesday Night in 18-49 and Total Viewers Among the Big 4
NBC spins the numbers for Tuesday, July 29.

[07/30/14 - 08:24 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Keeps NBC on Top
The Peacock doubles second place ABC among adults 18-49.

[07/30/14 - 08:16 AM]
ABC's Tuesday Unscripted Series Grow - "Extreme Weight Loss" Ties a 2-Month High
ABC spins the numbers for Tuesday, July 29.

[07/30/14 - 07:58 AM]
NBCSN Is TV's Fastest Growing Sports Network Since Debut of Premier League on August 17, 2013
NBCSN spins the numbers for the past 50 weeks to date.

[07/29/14 - 10:25 AM]
American Heroes Channel Celebrates Best July Ever in Prime and Total Day Delivery Among P2+ and HH
American Heroes Channel spins the numbers for the month to date.

[07/29/14 - 08:54 AM]
"Running Wild with Bear Grylls" Is the #2 New Reality Show Premiere This Summer on the Big 4
NBC spins the numbers for Monday, July 28.

[07/29/14 - 08:32 AM]
Monday's Broadcast Ratings: "The Bachelorette" Goes Out on Top
The show's full night finale puts ABC in front among both total viewers and adults 18-49.

[07/29/14 - 08:30 AM]
ABC Wins Monday as "The Bachelorette" Closes with Its Biggest Audience This Season
ABC spins the numbers for Monday, July 28.

[07/28/14 - 11:39 AM]
CBS Summer Dramas Score Big Live+7-Day Playback Lift for the Week of July 7
CBS further spins the numbers for the week of July 7-13.

[07/28/14 - 08:50 AM]
Encore "Chicago P.D." Ranks #1 in Its Time Period in 18-49 Among ABC, CBS and NBC
NBC spins the numbers for Sunday, July 27.

[07/28/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos for Second Straight Week
"60 Minutes" and "Big Brother 16" are the most-watched programs in said categories.

[07/28/14 - 08:28 AM]
ABC Earns 2nd on Sunday in Viewers with "Rising Star" Improving Its Slot Year to Year
ABC spins the numbers for Sunday, July 27.

[07/25/14 - 08:40 AM]
Thursday's Broadcast Ratings: "Big Brother" Continues Win Streak for CBS
The Eye has taken home top adults 18-49 honors for five straight weeks.

[07/25/14 - 08:23 AM]
"Last Comic Standing" Wins Its Timeslot in 18-49 and Most Key Demos
NBC spins the numbers for Thursday, July 24.

[07/25/14 - 08:16 AM]
ABC's "Black Box" Finale Is Up and "NY Med" Tops Its Slot for the 5th Straight Week
ABC spins the numbers for Thursday, July 24.