or


[03/02/10 - 11:30 AM]
Oxygen Records Its Best February Ever Among All Key Demos
Oxygen spins the numbers for the month of February.

[via press release from Oxygen]

OXYGEN RECORDS ITS BEST FEBRUARY EVER AMONG ALL KEY DEMOS

Network on Pace for Best Quarter to Date

New York, March 2, 2010 � Continuing its record-setting ratings success, Oxygen earned its best February viewership in the network's history in all key demos in prime, according to Nielsen Media Research. The network is on pace for its best quarter ever among A18-34, W18-34, A18-49, W18-49 and total viewers.

Across Prime, in February 2010, Oxygen's viewership increased from February 2009 among all key demos, highlighted by its total viewers (up +12%). This comes on the heels of Oxygen's best month ever in January 2010. Combined with last month's record-breaking numbers, Oxygen's February performance across prime puts the network on pace for the best quarter ever.

Proving social media can drive ratings, Oxygen's groundbreaking new social experience, www.OxygenLive.com, which provides fans with a real time interactive way to watch original series, has garnered a spectacular + 292 % increase in unique visitation since premiere week. First launched on the East Coast, www.OxygenLive.com helped drive ratings up +89% vs. the prior season in East Coast markets. After five episodes, the network launched OxygenLive West and grew West Coast ratings from +14% year over year to +73%, among A18-49. Those results have powered Oxygen to beat broadcast networks in key demos for "Bad Girls Club" premieres. It's also driven web traffic with the Bad Girls site ranking among the top five cable show sites, finishing #2 last week.

Driving February's record numbers is "Bad Girls Club" season four with recent episodes breaking the two million mark -- the most in the network's history. Compared to the average of the first 11 episodes of "Bad Girls Club" season three, season four skyrocketed with increases up +73%, A18-49; +77%, W18-49; +69%, W18-34, +65%, A18-34; and +82%, total viewers (year over year). The top two "Bad Girls Club" telecasts in Oxygen's network history among A18-49, A18-34, total viewers and W18-34 aired in February. During the current season of "Bad Girls Club" (12/1/09-2/23/10), 10 telecasts delivered over one million A18-49 viewers and four telecasts delivered over one million W18-49 viewers. Episode 10 of this season (2/9/10) is currently Oxygen's most watched telecast among W18-49, A18-49, W18-34, W18-34 and total viewers.

Source: Nielsen Media Research, Time period data based on Most Current Data: Live + 7 through 02/14/10, blended with Live + Same Day through 02/28/10 . February 2010 = 02/01/10-2/28/10 vs February 2009 = 1/26/09-2/22/09. 1Q10 = 12/28/09-2/28/10 vs 1Q09 = 12/29/08-3/1/09. Individual telecast and single day performance points based on Live + Same Day data for date and time of airing. Please note the BGC season average does not include clip show. Cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, AA(000).

BGC SSN 4 (12/1/09-2/16/10) vs SSN 3 (12/2/08-3/3/09) = Nielsen Explorer P18-49 LS data premieres only. East/West Coast viewing = Npower, 12/2/08-3/3/09 vs 12/1/09-2/16/10 BGC PREM only. P18-49 Live Total US. East � Northeast, East Central, Southeast. West � Pacific, Southwest, West Central.

Source: Omniture SiteCatalyst, launch to date - 12/1/09-2/27/10. Hitwise, Week ending Feb 20. percentage share of US visitation among six broadcast and 30 cable networks' showsites, excluding sports and children's programming.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Available in 75 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.





  [march 2010]  
S
M
T
W
T
F
S
 


· BAD GIRLS CLUB, THE (OXYGEN)





most recent ratings | view all posts
[06/29/16 - 12:28 PM]
Golf Channel Posts Most-Watched Second Quarter Ever
Golf Channel spins the numbers for the quarter to date.

[06/29/16 - 08:35 AM]
Tuesday's Broadcast Ratings: "Got Talent" Once Again Keeps NBC on Top
The Peacock wins the night in adults 18-49 as well as total viewers.

[06/28/16 - 03:42 PM]
OWN Delivers 2Q 2016 Primetime Growth and Most-Watched Week in Network History
OWN spins the numbers for the quarter to date.

[06/28/16 - 12:16 PM]
Hallmark Channel's Most Recent Original Premiere Marks 4th Consecutive Week with Top HH-Rated Movie of the Week
The Hallmark Channel spins the numbers for the week of June 20-26.

[06/28/16 - 11:18 AM]
All Eyes Were on the 2016 "BET Awards" as 7.2mm Total Viewers Tuned in Across 12 Viacom Networks for the Premiere Telecast on Sunday, June 26
BET spins the numbers for Sunday, June 26.

[06/28/16 - 09:06 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Hold Onto Top Spot
The Peacock leads the night among total viewers and adults 18-49.

[06/27/16 - 01:44 PM]
ESPN Films' "O.J.: Made in America" Seen by More than 35 Million People
ESPN spins the numbers for the series to date.

[06/27/16 - 12:48 PM]
TV One's June 14 Episode of Docu-Series "Rickey Smiley for Real" Is Most Watched Episode of the Series Among Key Demos
TV One further spins the numbers for Tuesday, June 14.

[06/27/16 - 08:37 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Lineup Opens on Top
The Alphabet's "$100,000 Pyramid" leads the night in both total viewers and adults 18-49.

[06/26/16 - 09:01 AM]
Saturday's Broadcast Ratings: ABC Tops Viewers, Splits Demo Crown with NBC
The Alphabet's "In an Instant" and the Peacock's "U.S. Olympic Trials" coverage lead the night among adults 18-49.

[06/26/16 - 08:47 AM]
NBC Ties for the Saturday Primetime Win as Men's Gymnastics Scores a 7-Week Slot High
NBC spins the numbers for Saturday, June 25.

[06/25/16 - 08:55 AM]
Friday's Broadcast Ratings: ABC Wins Low Key Demo Race
ABC, NBC and CBS all finish within a few ticks among adults 18-49.

[06/25/16 - 08:27 AM]
Women's Gymnastics Championship Grows 80% Vs. Year-Ago Saturday Telecast
NBC spins the numbers for Friday, June 24.

[06/24/16 - 12:03 PM]
Travel Channel's "Expedition Unknown" Posts Highest-Rated Episode of Second Season
Travel Channel spins the numbers for Wednesday, June 22.

[06/24/16 - 09:30 AM]
"Good Witch" Season Finale Delivers Hallmark Channel's Highest-Rated and Most-Watched Episode of the Season
The Hallmark Channel further spins the numbers for Sunday, June 19.