or


[03/02/10 - 11:30 AM]
Oxygen Records Its Best February Ever Among All Key Demos
Oxygen spins the numbers for the month of February.

[via press release from Oxygen]

OXYGEN RECORDS ITS BEST FEBRUARY EVER AMONG ALL KEY DEMOS

Network on Pace for Best Quarter to Date

New York, March 2, 2010 � Continuing its record-setting ratings success, Oxygen earned its best February viewership in the network's history in all key demos in prime, according to Nielsen Media Research. The network is on pace for its best quarter ever among A18-34, W18-34, A18-49, W18-49 and total viewers.

Across Prime, in February 2010, Oxygen's viewership increased from February 2009 among all key demos, highlighted by its total viewers (up +12%). This comes on the heels of Oxygen's best month ever in January 2010. Combined with last month's record-breaking numbers, Oxygen's February performance across prime puts the network on pace for the best quarter ever.

Proving social media can drive ratings, Oxygen's groundbreaking new social experience, www.OxygenLive.com, which provides fans with a real time interactive way to watch original series, has garnered a spectacular + 292 % increase in unique visitation since premiere week. First launched on the East Coast, www.OxygenLive.com helped drive ratings up +89% vs. the prior season in East Coast markets. After five episodes, the network launched OxygenLive West and grew West Coast ratings from +14% year over year to +73%, among A18-49. Those results have powered Oxygen to beat broadcast networks in key demos for "Bad Girls Club" premieres. It's also driven web traffic with the Bad Girls site ranking among the top five cable show sites, finishing #2 last week.

Driving February's record numbers is "Bad Girls Club" season four with recent episodes breaking the two million mark -- the most in the network's history. Compared to the average of the first 11 episodes of "Bad Girls Club" season three, season four skyrocketed with increases up +73%, A18-49; +77%, W18-49; +69%, W18-34, +65%, A18-34; and +82%, total viewers (year over year). The top two "Bad Girls Club" telecasts in Oxygen's network history among A18-49, A18-34, total viewers and W18-34 aired in February. During the current season of "Bad Girls Club" (12/1/09-2/23/10), 10 telecasts delivered over one million A18-49 viewers and four telecasts delivered over one million W18-49 viewers. Episode 10 of this season (2/9/10) is currently Oxygen's most watched telecast among W18-49, A18-49, W18-34, W18-34 and total viewers.

Source: Nielsen Media Research, Time period data based on Most Current Data: Live + 7 through 02/14/10, blended with Live + Same Day through 02/28/10 . February 2010 = 02/01/10-2/28/10 vs February 2009 = 1/26/09-2/22/09. 1Q10 = 12/28/09-2/28/10 vs 1Q09 = 12/29/08-3/1/09. Individual telecast and single day performance points based on Live + Same Day data for date and time of airing. Please note the BGC season average does not include clip show. Cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, AA(000).

BGC SSN 4 (12/1/09-2/16/10) vs SSN 3 (12/2/08-3/3/09) = Nielsen Explorer P18-49 LS data premieres only. East/West Coast viewing = Npower, 12/2/08-3/3/09 vs 12/1/09-2/16/10 BGC PREM only. P18-49 Live Total US. East � Northeast, East Central, Southeast. West � Pacific, Southwest, West Central.

Source: Omniture SiteCatalyst, launch to date - 12/1/09-2/27/10. Hitwise, Week ending Feb 20. percentage share of US visitation among six broadcast and 30 cable networks' showsites, excluding sports and children's programming.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Available in 75 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.





  [march 2010]  
S
M
T
W
T
F
S
 


· BAD GIRLS CLUB, THE (OXYGEN)











most recent ratings | view all posts
[01/29/15 - 10:13 AM]
"Nightline" Is #1 for the Week - Ranks #1 in Total Viewers 13 of Last 14 Weeks
ABC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 08:47 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
The network's newcomer equals last week's series high among adults 18-49.

[01/29/15 - 08:47 AM]
"Chicago P.D." Captures Its Biggest Overall Audience for a Rebroadcast Since April 16, Its Second-Biggest to Date
NBC spins the numbers for Wednesday, January 28.

[01/29/15 - 06:48 AM]
Original Programming on The Weather Channel Registers Double Digit Increases
Upcoming original primetime premieres include "Coast Guard Alaska" (February 23), "Weather of Biblical Proportions" (March 15), and "Brainstormers" (March 22).

[01/28/15 - 02:41 PM]
"Pretty Little Liars" Is Tuesday's #1 TV Telecast in Women 18-34 and Females 12-34
ABC Family spins the numbers for Tuesday, January 27.

[01/28/15 - 02:23 PM]
Disney XD's Special 1-Hour "Lab Rats" Delivers 6-Month Ratings Highs in Total Viewers and Across Target Kid and Boy Demographics
Disney XD spins the numbers for Monday, January 26.

[01/28/15 - 02:20 PM]
History's(R) "Sons of Liberty" Concludes with 3.3 Million Total Viewers
History spins the numbers for Tuesday, January 27.

[01/28/15 - 01:19 PM]
"Gold Rush" Sets Season Record with More Than Six Million Viewers on Friday, January 23
Discovery spins the numbers for Friday, January 23.

[01/28/15 - 01:16 PM]
Premiere of "Ellen's Design Challenge" Captures #1 Spot on HGTV's Monday Night Lineup
HGTV spins the numbers for Monday, January 26.

[01/28/15 - 08:58 AM]
"Live with Kelly and Michael" Is the Week's No. 2 Syndicated Talk Show
Disney-ABC Domestic Television spins the numbers for the week of January 12-16.

[01/28/15 - 08:47 AM]
"Parks and Recreation" Matches Last Week's 18-49 Rating and Remains Within 0.1 of Its Strong Season Debut
NBC spins the numbers for Tuesday, January 27.

[01/28/15 - 08:37 AM]
"Who Wants to Be a Millionaire" with Terry Crews Is the Only Syndicated Game Show Up Week to Week
Disney-ABC Domestic Television spins the numbers for the week of January 12-16.

[01/28/15 - 08:32 AM]
Tuesday's Broadcast Ratings: Special "CSI" Helps Push CBS on Top
The Eye leads the night in both total viewers and adults 18-49.

[01/28/15 - 08:23 AM]
"Marvel's Agent Carter" Moves ABC Up to Second at 9pm in Adults 18-49
ABC spins the numbers for Tuesday, January 27.

[01/27/15 - 12:55 PM]
American Heroes Channel Has Best January Ever in Prime Delivery
American Heroes Channel spins the numbers for the month of January to date.