or


[03/02/10 - 08:49 AM]
The Bachelor Marks Most-Watched Season Since 2003
ABC spins the numbers for Monday, March 1.

[via press release from ABC]

The Bachelor Marks Most-Watched Season since 2003

Some early info ahead of the regular press release for ABC's Monday night.

Monday Night (8-11pm): Hitting a Monday season high in young adults, with the season finale of The Bachelor: On the Wings of Love and the After the Final Rose special, ABC stood as Monday's #1 network in Total Viewers and Adults 18-49, beating runner-up CBS' all-original schedule by 2.0 million viewers (14.8 million vs. 12.8 million) and by 23% in Adults 18-49 (5.3/14 vs. 4.3/11).

� ABC posted its highest-rated Monday among Adults 18-49 in 1 year � since 3/2/09.

The Bachelor Season Finale (8-10pm): ABC's 14th season finale of The Bachelor won its time period, topping second-place CBS' original Monday comedy block by 1.8 million viewers (15.0 million vs. 13.2 million) and by 11% in Adults 18-49 (5.2/13 vs. 4.7/12). In addition, the ABC unscripted show ranked #1 against regular competition in its 2-hour time period in Adults 18-34 for the 7th week running and qualified as Monday's #1 TV series among Women 18-34 on all 9 telecasts this season.

Please Note: The Bachelor finale ran until 10:05pm, so the numbers will adjust upward in the final National ratings this afternoon.

� On average during its 14th season run, The Bachelor: On the Wings of Love attracted an average audience of 12.0 million viewers, up over last season's 11.5 million, generating the biggest overall audience for the franchise since Fall 2003 � going back 10 seasons/cycles.

The Bachelor: After the Final Rose (10-11pm): The Bachelor: On the Wings of Love: After the Final Rose dominated the 10 o'clock hour in Total Viewers (14.3 million) and Adults 18-49 (5.4/14), finishing well ahead of CBS' CSI: Miami (12.1 million & 3.4/9) and the second hour of NBC's 2-hour Law & Order (7.9 million and 2.1/6). In viewers and young adults, The Bachelor: After the Final Rose posted the special's 2nd-highest numbers ever.

Quick Take for Monday, March 1, 2010 (Fast Affiliate Live + Same Day Ratings)

Hitting a Monday Season High in Young Adults, ABC is the Evening's No. 1 Net in Viewers and Adults 18-49

Season Finale of ABC's "The Bachelor" Leads its 2-Hour Time Period, Topping CBS' Original Comedy Block by 1.8 Million Viewers and by 11% in Adults 18-49

On Average, 14th Season of "The Bachelor" Generates the Biggest Overall Audience for the Franchise Since Fall 2003

Dominating the 10 o'Clock Hour in Viewers and Young Adults, ABC's "The Bachelor: After the Final Rose" Draws the Special's 2nd-Highest Numbers Ever

Monday Night (8:00-11:00 p.m.)

Hitting a Monday season high in young adults, with the season finale of "The Bachelor: On the Wings of Love" and the "After the Final Rose" special, ABC stood as Monday's No. 1 network in Total Viewers and Adults 18-49, beating runner-up CBS' all-original schedule by 2.0 million viewers (14.8 million vs. 12.8 million) and by 23% in Adults 18-49 (5.3/14 vs. 4.3/11).

� ABC posted its highest-rated Monday among Adults 18-49 in 1 year � since 3/2/09.

"The Bachelor: On the Wings of Love" (8:00-10:00 p.m.)

ABC's 14th season finale of "The Bachelor" won its time period, topping second-place CBS' original Monday comedy block by 1.8 million viewers (15.0 million vs. 13.2 million) and by 11% in Adults 18-49 (5.2/13 vs. 4.7/12). Up over the previous week's telecast by 3.7 million viewers and by 33% in young adults (11.3 million & 3.9/10 in Adults 18-49 on 2/22/10) with a season-high performance, "The Bachelor" drew its second best finale numbers in 10 seasons in Total Viewers and in 9 seasons in Adults 18-49 � since Fall 2003 and Spring 2004, respectively. Additionally, the ABC unscripted show ranked No. 1 against regular competition in its 2-hour time period in Adults 18-34 (4.8/14) for the 7th week running and qualified as Monday's No. 1 TV series among Women 18-34 (7.1/19) on all 9 telecasts this season.

Please Note: "The Bachelor" finale ran until 10:05pm, so the numbers will adjust upward in the final National ratings this afternoon.

� On average during its 14th season run, "The Bachelor: On the Wings of Love" attracted an average audience of 12.0 million viewers, up over last season's 11.5 million, generating the biggest overall audience for the franchise since Fall 2003 � going back 10 seasons/cycles.

� "The Bachelor" built its audience during each half-hour from 8:00-10:00 p.m., growing by 2.6 million viewers (13.9 million to 16.5 million) and by 26% Adults 18-49 (4.7/13 to 5.9/14) from its first half-hour to its final half-hour, as Jake Pavelka proposed to Sanford, Florida resident Vienna Giraldi.

"The Bachelor: On the Wings of Love: After the Final Rose" (10:00-11:00 p.m.)

"The Bachelor: On the Wings of Love: After the Final Rose" dominated the 10 o'clock hour in Total Viewers (14.3 million) and Adults 18-49 (5.4/14), finishing well ahead of CBS' "CSI: Miami" (12.1 million & 3.4/9) and the second hour of NBC's 2-hour "Law & Order" (7.9 million and 2.1/6). In viewers and young adults, "The Bachelor: After the Final Rose" posted the special's 2nd-highest numbers ever.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 3/1/10.





  [march 2010]  
S
M
T
W
T
F
S
 


· BACHELOR, THE (ABC)
· CSI: MIAMI (CBS)
· LAW & ORDER (NBC)





most recent ratings | view all posts
[07/28/14 - 11:39 AM]
CBS Summer Dramas Score Big Live+7-Day Playback Lift for the Week of July 7
CBS further spins the numbers for the week of July 7-13.

[07/28/14 - 08:50 AM]
Encore "Chicago P.D." Ranks #1 in Its Time Period in 18-49 Among ABC, CBS and NBC
NBC spins the numbers for Sunday, July 27.

[07/28/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos for Second Straight Week
"60 Minutes" and "Big Brother 16" are the most-watched programs in said categories.

[07/28/14 - 08:28 AM]
ABC Earns 2nd on Sunday in Viewers with "Rising Star" Improving Its Slot Year to Year
ABC spins the numbers for Sunday, July 27.

[07/25/14 - 08:40 AM]
Thursday's Broadcast Ratings: "Big Brother" Continues Win Streak for CBS
The Eye has taken home top adults 18-49 honors for five straight weeks.

[07/25/14 - 08:23 AM]
"Last Comic Standing" Wins Its Timeslot in 18-49 and Most Key Demos
NBC spins the numbers for Thursday, July 24.

[07/25/14 - 08:16 AM]
ABC's "Black Box" Finale Is Up and "NY Med" Tops Its Slot for the 5th Straight Week
ABC spins the numbers for Thursday, July 24.

[07/24/14 - 01:20 PM]
Series Premiere of FX's Newest Original Comedy Series "Married" Pulls in 1.5 Million Total Viewers and 1.1 Million Adults 18-49
FX spins the numbers for Thursday, July 17.

[07/24/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Got Talent" Puts NBC Back on Top
The Peacock's summer franchise expands originals to Wednesdays with a victory in both total viewers and adults 18-49.

[07/24/14 - 07:47 AM]
CMT's Highest-Rated Series "Party Down South" Earns Its Highest-Rated Episode Ever, Up Double Digits
CMT spins the numbers for Thursday, July 17.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 08:28 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC wins the night among adults 18-49, more than doubling second place ABC.

[07/23/14 - 08:20 AM]
NBC Wins the Night in the 18-49 Demo More Than Doubling the Nearest Competitor
NBC spins the numbers for Tuesday, July 22.

[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.

[07/22/14 - 11:34 AM]
Adult Swim Once Again Ranks #1 Among Basic Cable Networks for Primetime Delivery of Adults 18-34
Turner spins the numbers for the week of July 14-20.