or


[03/08/10 - 11:14 AM]
ABC's Broadcast of the "82nd Annual Academy Awards" Qualifies as Television's Most-Watched Entertainment Telecast Since 2005
ABC spins the numbers for Sunday, March 7.
[via press release from ABC]

Sunday, March 7, 2010 - Based on Nielsen's True Fast National Ratings

ABC's Broadcast of the "82nd Annual Academy Awards" Qualifies As Television's Most-Watched Entertainment Telecast Since 2005

Posting its 2nd Straight Year of Gains, "Oscars" Surge Year to Year by 5.0 Million Viewers and by 8% in Adults 18-49, the Show's Most-Watched Telecast in 5 Years

"Barbara Walters Special" Draws Biggest Overall Audience Since 2002

"2010 Oscars" Reach 70.0 Million Unique Viewers Across the United States

The "82nd Annual Academy Awards" (8:30-11:39 p.m.)

ABC's broadcast of the "82nd Annual Academy Awards" attracted an average audience of 41.3 million Total Viewers and posted a 13.1 rating among Adults 18-49, based on Nielsen's "Fast National" ratings. The "82nd Annual Academy Awards" registered as TV's most-watched entertainment telecast since 2005 - since 2/27/05.

� Posting its 2nd straight year of gains, the "Oscars" surged year to year by 5.0 million viewers (41.3 million vs. 36.3 million) and by 8% in Adults 18-49 (13.1 rating vs. 12.1 rating), the show's most-watched telecast overall in 5 years - since 2005.

� ABC's "82nd Annual Academy Awards" (41.3 million) towered above other awards shows this season, outdrawing the 2009 "Emmy Awards" by 27.8 million viewers (13.5 million), the 2010 "Golden Globe Awards" by 24.3 million viewers (17.0 million) and the 2010 "Grammy Awards" by 15.4 million viewers (25.9 million).

� ABC's "82nd Annual Academy Awards" reached 70.0 million unique television viewers across the U.S. - unduplicated Viewers 2+ watching 6-minutes or more during its telecast.

"Oscar's Red Carpet 2010" (8:00 - 8:30 p.m.)

With "Oscar's Red Carpet 2010" pre-show, ABC pulled in 25.1 million viewers, drawing the special's largest audience since 2007.

"Barbara Walters Special" (7:00 - 8:00 p.m.)

ABC's telecast of "Barbara Walters Special" drew an average audience of 15.0 million viewers, up year to year by 3.4 million viewers (2009 = 11.6 million). In fact the final "Barbara Walters Special" attracted its biggest overall audience in 8 years - since 2002.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Live + Same Day Fast National Ratings) - 3/7/10. Online "Oscar.com" usage figures based on data from Omniture.





  [march 2010]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[05/07/25 - 08:45 AM]
CBS Tops Multiplatform Viewership in the First Full Season of Nielsen Data Release
In 35-day multiplatform viewership average per episode among all broadcast series, CBS has four of the top six new series.
[05/06/25 - 12:01 PM]
Netflix Top 10 Week of April 28: No Forecast Needed: "The Four Seasons" Debuts at No. 1
In English TV, "You" Season 5 continues to stalk the top of the charts (No. 2, 10.9 million views).
[05/06/25 - 09:00 AM]
ESPN's Presentation of Sunday's Preseason WNBA Matchup Between the Indiana Fever and the Brazilian National Team Averaged 1.3M Viewers
The telecast peaked at 1.6 million viewers, and was up 13% from last year's regular season average on ESPN.
[05/04/25 - 02:09 PM]
NBC and Peacock Deliver Most Watched "Run for the Roses" Since 1989, As Sovereignty Wins 151st Kentucky Derby
Viewership peaked at 21.8 million viewers from 7-7:15 p.m. ET, as Sovereignty ran to a 1 1/2-length victory over Journalism.
[05/01/25 - 08:47 AM]
ABC News Special "President Trump the First 100 Days: The Interview in the Oval Office" Is No. 1 Program Across All Broadcast and Cable in Primetime on Tuesday
The one-hour special won the 8:00-9:00 p.m. time slot on broadcast and cable in Total Viewers (3.959 million) and took the top spot in the hour with non-sports programming in Adults 25-54 (693,000) and Adults 18-49 (475,000).
[04/30/25 - 11:03 AM]
"American Idol" Rocks the House with More Back-to-Back Wins
"American Idol" rocked the house on Sunday night with its first live coast-to-coast telecast, earning 5.31 million Total Viewers in Live+Same Day ratings.
[04/29/25 - 03:05 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" improved on the previous week in Total Viewers, Adults 25-54 and Adults 18-49, drawing its largest overall audience since February and strongest performance in both key Adult demos since January.
[04/29/25 - 12:01 PM]
Netflix Top 10 Week of April 21: Goodbye, "You": Final Season Lands at No. 1
In English TV, "Ransom Canyon" lassoed another 9.4 million viewers, keeping it firmly planted in the No. 2 spot.

[04/29/25 - 10:31 AM]
ESPN's "Sunday Night Baseball" Averaged 1.68 Million Viewers for Philadelphia Phillies Extra-Innings Win Over Chicago Cubs
Said telecast was up 31% versus last year's comparable game (Cubs-Red Sox).
[04/29/25 - 10:00 AM]
"9-1-1" Shocker Scores Five-Month Multiplatform High in Adults 18-49
After seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, the April 17 episode scored 8.45 million Total Viewers and 1.74 rating among Adults 18-49.
[04/29/25 - 08:50 AM]
ESPN Platforms Averaging Largest NBA Playoffs Audience Ever Through 11 Games
The second weekend of the NBA Playoffs, Saturday, April 26, and Sunday, April 27, averaged 5,462,000 viewers on ESPN platforms, up four percent from last season.
[04/29/25 - 08:45 AM]
CBS to Hit a Record 17th Consecutive Season as the Most-Watched Network; With the Top Seven Primetime Shows
This breaks broadcast television's longest winning streak on record, also previously held by CBS, from 1955-1970.
[04/25/25 - 11:45 AM]
Food Network's "Tournament of Champions" Season Six Scores with Viewers
The season reached nearly 12 million P2+ cross-platform viewers and is on track to be Food Network's highest-rated series among P25-54 for the fifth year in a row, with ratings up +91% vs. prior six-week timeslot benchmarks.
[04/24/25 - 12:00 PM]
"Yellowjackets" Sets Record with Most Watched Season in Series History on Paramount+ with Showtime
The series is now the number two most-streamed global Showtime original ever, only behind "Dexter: Original Sin."
[04/22/25 - 02:33 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw increases on the previous week in Total Viewers and Adults 25-54, delivering its strongest news demo performance in 5 weeks.