or


[03/10/10 - 08:42 AM]
ABC Is Up Year to Year on Tuesday in Adults 18-49 for 6 Weeks in a Row
ABC spins the numbers for Tuesday, March 9.

[via press release from ABC]

Quick Take for Tuesday, March 9, 2010 (Fast Affiliate Live + Same Day Ratings)

Posting Substantial Increases Over the Year-Ago Night, ABC is Up Year to Year on Tuesday in Adults 18-49 for 6 Weeks in a Row

Shooting Up from its Lead-in and Building Throughout its Telecast, ABC's "Lost" Dominates the 9pm Hour in Adults 18-49, Beating "NCIS: LA" and "Biggest Loser"

"Lost" is Tuesday's No. 1 Scripted TV Show in Adults 18-49 for 6 Straight Weeks

"Lost" Grows Week to Week in Both Total Viewers and Adults 18-49

Tuesday Night (8:00-11:00 p.m.)

Surging over the year-ago evening (3/10/09) by 1.8 million viewers (6.2 million vs. 4.4 million) and by 60% in Adults 18-49 (2.4/7 vs. 1.5/4), ABC marked year-to-year Tuesday gains for the 6th week running in the key young adult sales demo.

"Lost" (9:00-10:00 p.m.)

Opposite stiff original competition at 9:00 p.m. on CBS ("NCIS: LA") and NBC (second hour of a 2-hour "Biggest Loser"), ABC's "Lost" shot up over its lead-in by 5.3 million viewers (9.5 million vs. 4.2 million) and by 180% in young adults (4.2/11 vs. 1.5/4) and grew its audience throughout its broadcast. Despite CBS' (original "NCIS") and NBC's (first hour of "Biggest Loser") decided lead-in advantages coming into the time period, ABC's "Lost" finished a dominant No. 1 in the 9 o'clock hour with Adults 18-49 (4.2/11), outdelivering second-place "NCIS: LA" by 20% (3.5/9), third-place "Biggest Loser" by 24% (3.4/9) and fourth-place Fox's "Idol"-led "Glee" replay by 40% (3.0/8).

� "Lost" stood as Tuesday's No. 1 scripted TV show for the 6th straight week in Adults 18-49, Adults 18-34 and among key Men (M18-34/M18-49).

� "Lost" grew week to week in both Total Viewers (9.5 million vs. 9.3 million) and Adults 18-49 (4.2/11 vs. 4.1/10).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 3/9/10.





  [march 2010]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (ABC)
· BIGGEST LOSER, THE (USA)
· GLEE (FOX)
· LOST (ABC)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)





most recent ratings | view all posts
[04/09/20 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX, "Masked Singer" Hold Off ABC, "Modern Family" Finale
The network wins the night among adults 18-49 while NBC is the most-watched broadcaster overall.

[04/08/20 - 08:11 AM]
Tuesday's Broadcast Ratings: FOX Dramas Top Tight Demo Race
The network holds off ABC and NBC among adults 18-49.

[04/07/20 - 08:39 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Stay on Top
The Peacock network leads the night in both total viewers and adults 18-49.

[04/06/20 - 08:14 AM]
Sunday's Broadcast Ratings: ABC, "American Idol" Hold Onto Demo Crown
The Alphabet is once again the network to beat among adults 18-49.

[04/05/20 - 09:57 AM]
Saturday's Broadcast Ratings: "The Ten Commandments" Tops Charts for ABC
The Alphabet's annual telecast leads the night in both total viewers and adults 18-49.

[04/04/20 - 08:28 AM]
Friday's Broadcast Ratings: "Hawaii Five-0" Goes Out on Top for CBS
The show's final episode leads the night in total viewers and adults 18-49.

[04/03/20 - 08:12 AM]
Thursday's Broadcast Ratings: ABC Holds Off CBS in Adults 18-49
The Eye however is the most-watched network overall.

[04/02/20 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX Dominates with "The Masked Singer" Stunt
Back-to-back episodes the series overshadowed the competition last night.

[04/01/20 - 08:20 AM]
Tuesday's Broadcast Ratings: CBS Dramas Pull in Front Among Viewers, Demos
"NCIS" tops the night in both total viewers and adults 18-49.

[03/31/20 - 08:13 AM]
Monday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
The network's reality flagship leads the night in both categories.

[03/30/20 - 08:11 AM]
Sunday's Broadcast Ratings: "American Idol" Leads ABC to Demo Victory
Plus: FOX gets a demo boost from its "iHeart Living Room Concert for America" special.

[03/29/20 - 10:02 AM]
Saturday's Broadcast Ratings: "48 Hours" Tops Low Key Night in Viewers, Demos
CBS is the most-watched broadcaster while ABC wins the night among adults 18-49.

[03/28/20 - 08:26 AM]
Friday's Broadcast Ratings: ABC, "Shark Tank" Lead Demo Race
The Alphabet tops the adults 18-49 charts while CBS is the most-watched network.

[03/27/20 - 08:13 AM]
Thursday's Broadcast Ratings: ABC Dramas Top Charts in Viewers, Demos
"Station 19" and "Grey's Anatomy" pave the way to another Alphabet victory in both categories.

[03/26/20 - 08:18 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos with "The Masked Singer"
The network's reality competition leads the night among adults 18-49.