or


[03/11/10 - 09:27 AM]
ABC Marks Its Strongest Wednesday in 4 Weeks in Viewers and Young Adults
ABC spins the numbers for Wednesday, March 10.

[via press release from ABC]

Quick Take for Wednesday, March 10, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Marks its Strongest Wednesday in 4 Weeks in Viewers and Young Adults

ABC's "Scrubs" Posts its Best Numbers Since December in Viewers and Adults 18-49

Building on its Lead-in and Growing its Numbers Week to Week, ABC's "The Middle" Places a Strong No. 2 at 8:30pm in Adults 18-49, Beating its CBS Comedy Competition for its 6th Straight Broadcast

Jumping from its Lead-in Against Fox's "Idol," "Modern Family" is Wednesday's No. 1 Scripted TV Show for its 5th Straight Original Airing, While Building Week to Week

Opposite the Final Half-Hour of "Idol," "Cougar Town" Posts Double-Digit Increases, Improving Over the Prior Week by 15% in Total Viewers and 13% in Adults 18-49

Wednesday Night (8:00-11:00 p.m.)

In Total Viewers (5.7 million) and Adults 18-49 (2.2/6), ABC turned in its strongest Wednesday in 4 weeks � since 2/10/10. The Net took second place to Fox on the evening with Adults 18-34 (1.8/6) and Men 18-34 (1.5/5).

"Scrubs SP-3/10" (8:00-8:30 p.m.)

Drawing its biggest audience in its last 8 original telecasts, ABC's "Scrubs" pulled its strongest numbers since December with Total Viewers (4.3 million) and Adults 18-49 (1.5/5-tie) � since 12/8/09 and 12/15/09, respectively.

"The Middle" (8:30-9:00 p.m.)

Surging 53% from its Adult 18-49 lead-in at 8:30 p.m. (2.3/7 vs. 1.5/5), ABC's "The Middle" took a strong second in its slot, leading its CBS comedy competition by 5% (2.2/7 � beat "Gary Unmarried" for its 6th consecutive telecast) and the second half-hour of NBC's "Mercy" by 44% (1.6/5). The ABC freshman finished No. 1 in its slot with Women 18-49 (2.5/7-tie), ranking as the top-rated scripted show in the half-hour for its 10th straight original airing.

� "The Middle" grew its numbers from the prior week by 7% in Total Viewers (6.3 million vs. 5.9 million) and by 10% in Adults 18-49 (2.3/7v s. 2.1/6).

"Modern Family" (9:00-9:30 p.m.)

Opposite Fox's "American Idol" at 9:00 p.m., ABC's "Modern Family" built on its lead-in by 61% to finish as the No. 1 scripted show in its time slot for its 5th straight original telecast among Adults 18-49 (3.7/10). The ABC freshman comedy beat out CBS' veteran "Criminal Minds" in the half-hour by 12% in Adults 18-49 (3.7/10 vs. 3.3/9).

� "Modern Family" qualified as Wednesday's No. 1 scripted TV show in young Adults (AD18-34/AD18-49) for its 5th consecutive first-run broadcast.

� "Modern Family" was up week to week in Total Viewers (+11% - 8.9 million vs. 8.0 million) and Adults 18-49 (+9% - 3.7/10 vs. 3.4/9).

"Cougar Town" (9:30-10:00 p.m.)

Airing against a surging "American Idol," ABC freshman "Cougar Town" saw its numbers jump week to week by double-digit percentages, gaining 15% in Total Viewers (6.2 million vs. 5.4 million) and 13% among Adults 18-49 (2.6/7 vs. 2.3/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 3/10/10.





  [march 2010]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (ABC)
· COUGAR TOWN (TBS)
· CRIMINAL MINDS (CBS)
· GARY UNMARRIED (CBS)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· SCRUBS (ABC)





most recent ratings | view all posts
[11/21/17 - 08:34 AM]
Monday's Broadcast Ratings: ABC Holds Onto Top Spot in Viewers, Demos
"Dancing with the Stars" and "The Good Doctor" top said categories, respectively.

[11/21/17 - 08:09 AM]
"Unexpected" Is TLC's #1 New Series in 2017
TLC further spins the numbers for the series to date.

[11/20/17 - 08:12 AM]
Sunday's Broadcast Ratings: Cowboys-Eagles Showdown Puts NBC on Top
The Peacock's "Sunday Night Football" franchise easily tops the night in all categories.

[11/19/17 - 08:30 AM]
Saturday's Broadcast Ratings: ABC, College Football Edge Demo Race
The Alphabet tops adults 18-49 while CBS is the most-watched broadcaster.

[11/18/17 - 08:32 AM]
Friday's Broadcast Ratings: CBS Tops Charts in Viewers, Demos
The Eye takes home top honors in both categories last night.

[11/17/17 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in NBC Victory
The Peacock takes home top honors in total viewers and adults 18-49.

[11/16/17 - 08:15 AM]
Wednesday's Broadcast Ratings: FOX Reclaims Top Spot Among Adults 18-49
"Empire" is the night's top demo draw while "Survivor: Heroes vs. Healers vs. Hustlers" is the most-watched program.

[11/15/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Take Home Demo Crown
The Peacock's top drama is also up from a year ago among adults 18-49.

[11/14/17 - 08:15 AM]
Monday's Broadcast Ratings: "The Good Doctor" Lifts ABC to Top Spot
The Alphabet edges past NBC in both total viewers and adults 18-49.

[11/13/17 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Top Charts
The Peacock cruises to the top spot among total viewers and adults 18-49.

[11/12/17 - 08:39 AM]
Saturday's Broadcast Ratings: ABC Pulls Back in Front with College Football
The Alphabet takes home top honors in total viewers and adults 18-49.

[11/11/17 - 08:33 AM]
Friday's Broadcast Ratings: Dramas Top Viewers, Demos for CBS
"Blue Bloods" is the most-watched program while "Hawaii Five-0" is tops among adults 18-49.

[11/10/17 - 08:14 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with "Thursday Night Football"
The Peacock begins its portion of the NFL franchise on top among adults 18-49.

[11/09/17 - 11:39 AM]
"Nature Boy" 30 for 30 on Ric Flair Averaged 1.8 Million Viewers; Highest Rated Cable Program for 18-49 Demo
ESPN spins the numbers for Tuesday, November 7.

[11/09/17 - 08:44 AM]
Wednesday's Broadcast Ratings: "CMA Awards" Top Charts for ABC
The Alphabet's annual telecast is up more than 10% from last year among adults 18-49.