or


[03/11/10 - 09:27 AM]
ABC Marks Its Strongest Wednesday in 4 Weeks in Viewers and Young Adults
ABC spins the numbers for Wednesday, March 10.

[via press release from ABC]

Quick Take for Wednesday, March 10, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Marks its Strongest Wednesday in 4 Weeks in Viewers and Young Adults

ABC's "Scrubs" Posts its Best Numbers Since December in Viewers and Adults 18-49

Building on its Lead-in and Growing its Numbers Week to Week, ABC's "The Middle" Places a Strong No. 2 at 8:30pm in Adults 18-49, Beating its CBS Comedy Competition for its 6th Straight Broadcast

Jumping from its Lead-in Against Fox's "Idol," "Modern Family" is Wednesday's No. 1 Scripted TV Show for its 5th Straight Original Airing, While Building Week to Week

Opposite the Final Half-Hour of "Idol," "Cougar Town" Posts Double-Digit Increases, Improving Over the Prior Week by 15% in Total Viewers and 13% in Adults 18-49

Wednesday Night (8:00-11:00 p.m.)

In Total Viewers (5.7 million) and Adults 18-49 (2.2/6), ABC turned in its strongest Wednesday in 4 weeks � since 2/10/10. The Net took second place to Fox on the evening with Adults 18-34 (1.8/6) and Men 18-34 (1.5/5).

"Scrubs SP-3/10" (8:00-8:30 p.m.)

Drawing its biggest audience in its last 8 original telecasts, ABC's "Scrubs" pulled its strongest numbers since December with Total Viewers (4.3 million) and Adults 18-49 (1.5/5-tie) � since 12/8/09 and 12/15/09, respectively.

"The Middle" (8:30-9:00 p.m.)

Surging 53% from its Adult 18-49 lead-in at 8:30 p.m. (2.3/7 vs. 1.5/5), ABC's "The Middle" took a strong second in its slot, leading its CBS comedy competition by 5% (2.2/7 � beat "Gary Unmarried" for its 6th consecutive telecast) and the second half-hour of NBC's "Mercy" by 44% (1.6/5). The ABC freshman finished No. 1 in its slot with Women 18-49 (2.5/7-tie), ranking as the top-rated scripted show in the half-hour for its 10th straight original airing.

� "The Middle" grew its numbers from the prior week by 7% in Total Viewers (6.3 million vs. 5.9 million) and by 10% in Adults 18-49 (2.3/7v s. 2.1/6).

"Modern Family" (9:00-9:30 p.m.)

Opposite Fox's "American Idol" at 9:00 p.m., ABC's "Modern Family" built on its lead-in by 61% to finish as the No. 1 scripted show in its time slot for its 5th straight original telecast among Adults 18-49 (3.7/10). The ABC freshman comedy beat out CBS' veteran "Criminal Minds" in the half-hour by 12% in Adults 18-49 (3.7/10 vs. 3.3/9).

� "Modern Family" qualified as Wednesday's No. 1 scripted TV show in young Adults (AD18-34/AD18-49) for its 5th consecutive first-run broadcast.

� "Modern Family" was up week to week in Total Viewers (+11% - 8.9 million vs. 8.0 million) and Adults 18-49 (+9% - 3.7/10 vs. 3.4/9).

"Cougar Town" (9:30-10:00 p.m.)

Airing against a surging "American Idol," ABC freshman "Cougar Town" saw its numbers jump week to week by double-digit percentages, gaining 15% in Total Viewers (6.2 million vs. 5.4 million) and 13% among Adults 18-49 (2.6/7 vs. 2.3/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 3/10/10.





  [march 2010]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (FOX)
· COUGAR TOWN (TBS)
· CRIMINAL MINDS (CBS)
· GARY UNMARRIED (CBS)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· SCRUBS (ABC)









most recent ratings | view all posts
[04/28/15 - 08:35 AM]
Monday's Broadcast Ratings: "The Voice" Keeps Demo Crown at NBC
Plus: "Stalker" returns to CBS up a tick from its last Wednesday airing.

[04/27/15 - 02:06 PM]
The Reign of "Thrones" Continues as Premiere Episode Outpaces Previous Season
HBO further spins the numbers for Sunday, April 12.

[04/27/15 - 01:50 PM]
The 42nd Annual Daytime Emmy(R) Awards on Pop Become the Network's Most-Watched Live Event in Eight Years
POP spins the numbers for Sunday, April 26.

[04/27/15 - 01:10 PM]
Oxygen Media's "The Prancing Elites Project" Dances Into Viewers' Hearts with Highest-Rated Series Premiere Among All Key Demos Since Network Rebrand
Oxygen further spins the numbers for Wednesday, April 22.

[04/27/15 - 12:02 PM]
"Dateline NBC" Sunday Up 33% in Adults 25-54 and Up 38% in Total Viewers
NBC spins the numbers for Sunday, April 26.

[04/27/15 - 11:24 AM]
"The Big Bang Theory" and "Criminal Minds" Are the Week's Top Two Programs in 7-Day DVR Lift Among Both Viewers and Adults 18-49
CBS further spins the numbers for the week of April 6-12.

[04/27/15 - 10:55 AM]
Live + 3 Day Ratings: ABC's "Fresh Off the Boat" Grows for the 2nd Week in a Row to a 6-Week High in Adults 18-49
ABC further spins the numbers for Tuesday, April 21.

[04/27/15 - 10:44 AM]
The Season Finale of "Scorpion" Posts Monday's Largest Live Plus 3-Day Lift in Viewers, Adults 18-49 and Adults 25-54
CBS further spins the numbers for Monday, April 20.

[04/27/15 - 10:26 AM]
Live + 7 Day Ratings: TV Playback Boosts ABC's Competitive Rankings
ABC further spins the numbers for the week of April 6-12.

[04/27/15 - 10:02 AM]
"Subway Series" on ESPN "Sunday Night Baseball" Delivers Double-Digit Ratings Increase
ESPN spins the numbers for Sunday, April 26.

[04/27/15 - 08:49 AM]
"A.D. The Bible Continues" Matches Last Week's 1.1 in Fast-Affiliate Ratings
NBC spins the numbers for Sunday, April 26.

[04/27/15 - 08:33 AM]
Sunday's Broadcast Ratings: ABC Tops Demos with "Once Upon a Time," "Secrets & Lies"
The latter surges to a series high among adults 18-49.

[04/27/15 - 08:29 AM]
ABC Ranks No. 1 on Sunday with a 7-Week High in Adults 18-49
ABC spins the numbers for Sunday, April 26.

[04/26/15 - 08:46 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
CBS then is the most-watched broadcast network last night.

[04/26/15 - 08:40 AM]
Encore Telecast of "Saturday Night Live," With Host Chris Hemsworth, Is Its Top Rebroadcast Since February 21
NBC spins the numbers for Saturday, April 25.