or


[03/11/10 - 09:27 AM]
ABC Marks Its Strongest Wednesday in 4 Weeks in Viewers and Young Adults
ABC spins the numbers for Wednesday, March 10.

[via press release from ABC]

Quick Take for Wednesday, March 10, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Marks its Strongest Wednesday in 4 Weeks in Viewers and Young Adults

ABC's "Scrubs" Posts its Best Numbers Since December in Viewers and Adults 18-49

Building on its Lead-in and Growing its Numbers Week to Week, ABC's "The Middle" Places a Strong No. 2 at 8:30pm in Adults 18-49, Beating its CBS Comedy Competition for its 6th Straight Broadcast

Jumping from its Lead-in Against Fox's "Idol," "Modern Family" is Wednesday's No. 1 Scripted TV Show for its 5th Straight Original Airing, While Building Week to Week

Opposite the Final Half-Hour of "Idol," "Cougar Town" Posts Double-Digit Increases, Improving Over the Prior Week by 15% in Total Viewers and 13% in Adults 18-49

Wednesday Night (8:00-11:00 p.m.)

In Total Viewers (5.7 million) and Adults 18-49 (2.2/6), ABC turned in its strongest Wednesday in 4 weeks � since 2/10/10. The Net took second place to Fox on the evening with Adults 18-34 (1.8/6) and Men 18-34 (1.5/5).

"Scrubs SP-3/10" (8:00-8:30 p.m.)

Drawing its biggest audience in its last 8 original telecasts, ABC's "Scrubs" pulled its strongest numbers since December with Total Viewers (4.3 million) and Adults 18-49 (1.5/5-tie) � since 12/8/09 and 12/15/09, respectively.

"The Middle" (8:30-9:00 p.m.)

Surging 53% from its Adult 18-49 lead-in at 8:30 p.m. (2.3/7 vs. 1.5/5), ABC's "The Middle" took a strong second in its slot, leading its CBS comedy competition by 5% (2.2/7 � beat "Gary Unmarried" for its 6th consecutive telecast) and the second half-hour of NBC's "Mercy" by 44% (1.6/5). The ABC freshman finished No. 1 in its slot with Women 18-49 (2.5/7-tie), ranking as the top-rated scripted show in the half-hour for its 10th straight original airing.

� "The Middle" grew its numbers from the prior week by 7% in Total Viewers (6.3 million vs. 5.9 million) and by 10% in Adults 18-49 (2.3/7v s. 2.1/6).

"Modern Family" (9:00-9:30 p.m.)

Opposite Fox's "American Idol" at 9:00 p.m., ABC's "Modern Family" built on its lead-in by 61% to finish as the No. 1 scripted show in its time slot for its 5th straight original telecast among Adults 18-49 (3.7/10). The ABC freshman comedy beat out CBS' veteran "Criminal Minds" in the half-hour by 12% in Adults 18-49 (3.7/10 vs. 3.3/9).

� "Modern Family" qualified as Wednesday's No. 1 scripted TV show in young Adults (AD18-34/AD18-49) for its 5th consecutive first-run broadcast.

� "Modern Family" was up week to week in Total Viewers (+11% - 8.9 million vs. 8.0 million) and Adults 18-49 (+9% - 3.7/10 vs. 3.4/9).

"Cougar Town" (9:30-10:00 p.m.)

Airing against a surging "American Idol," ABC freshman "Cougar Town" saw its numbers jump week to week by double-digit percentages, gaining 15% in Total Viewers (6.2 million vs. 5.4 million) and 13% among Adults 18-49 (2.6/7 vs. 2.3/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 3/10/10.





  [march 2010]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (ABC)
· COUGAR TOWN (TBS)
· CRIMINAL MINDS (CBS)
· GARY UNMARRIED (CBS)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· SCRUBS (ABC)





most recent ratings | view all posts
[07/11/25 - 12:45 PM]
ABC Concludes September to May Season with Top Five Shows Among Adults 18-49 Including "High Potential," "Abbott Elementary," "The Rookie," "Shifting Gears" and "9-1-1"
Continuing to lead among broadcast series, ABC's "High Potential" stood as the No. 1 new drama among Total Viewers (16.41 million) and No. 1 new show among Adults 18-49 (3.85 rating).

[07/11/25 - 11:28 AM]
"Big Brother: Summer of Mystery" Premiere Up +10% from Last Summer
Last night, season 27 premiered to nearly 3 million viewers.

[07/09/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw gains on the same week last year in Total Viewers (+3% - 663,000 vs. 644,000) and Adults 18-49 (+4% - 96,000 vs. 92,000).

[07/08/25 - 06:05 PM]
ESPN Formula 1 Coverage Enjoying Record-Breaking Season of Viewership
11 of 12 races held so far this season have had year-over-year viewership growth and seven of the 12 have set event viewership records.

[07/08/25 - 12:01 PM]
Netflix Top 10 Week of June 30: "Squid Game" Season 3 Leads Top 10 Globally, Climbs to No. 3 on Most Popular
Plus: "The Waterfront" maintained its Top 10 empire as the No. 1 English show in its third week with 5.6 million views.

[07/08/25 - 06:30 AM]
New AMC/AMC+ Epic Adventure Drama "Nautilus" Surfaces with 2.6 Million Premiere Night Viewers on Linear TV
The highly anticipated series premiered on Sunday, June 29 on AMC and AMC+, with new episodes premiering weekly on Sundays until the thrilling two-episode season finale on August 17.

[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.