[03/11/10 - 11:02 AM]
ABC's "Kimmel" Is Up Week to Week by 15% in Viewers and 22% in Adults 18-49
ABC spins the late-night numbers for the week of March 1-5.

[via press release from ABC]

Fringe Ratings Report: ABC Late-Night Programming Week of March 1, 2010

ABC's "Kimmel" is Up Week to Week by 15% in Viewers and 22% in Adults 18-49

"JKL" Beats CBS' "Ferguson" in Key Women Demos

"JKL's" Monday Telecast Attracts the Show's Best Numbers on the Night in 1 Year, Topping CBS' "Ferguson" and NBC's "Fallon" Among Adults 18-49

Weekly National Ratings:

During the week of March 1, 2010, ABC's "Jimmy Kimmel Live" saw week-to-week increases of 15% in Total Viewers (1.68 million vs. 1.46 million) and 22% in Adults 18-49 (740,000 vs. 608,000), posting the late-night program's best numbers in 3 weeks � since w/o 2/8/10.

� "Jimmy Kimmel Live" bettered CBS' "The Late Late Show with Craig Ferguson" among Women 18-49 by 4% (445,000 vs. 429,000) and Women 25-54 by 7% (533,000 vs. 497,000).

� On Monday (3/1/10), featuring "Dancing with the Stars" cast member for Season 10, Kate Gosselin; new "The Bachelorette," Ali Fedotowsky and musical guest, Josh Turner,

"JKL" turned in its best Monday performance in Total Viewers (1.98 million) and Adults 18-49 (936,000) in 1 year � since 3/2/09. In fact, in the key young adult sales demo, the "JKL" Monday telecast outperformed the Monday telecasts of "The Late Late Show with Craig Ferguson" (724,000) and "Late Night with Jimmy Fallon" (915,000).

Source: The Nielsen Company, Live + Same Day National Program Ratings for week of 3/1/10.

Ratings Report for ABC News' "Nightline" For the Week of March 1, 2010 and February Sweep




ABC News' "Nightline" placed second among Adults 25-54, Adults 18-49, and Total Viewers, for the just completed February sweep, according to Nielsen Media Research. Additionally, "Nightline" tied CBS and NBC for first in the A25-54 rating (1.3). This marks the first time "Nightline" outperformed "The Tonight Show" among Total Viewers for a February sweep since 1995. "Nightline" also posted its best A25-54 demo delivery for a sweep since November 2008. Among A18-49, it increased its lead over CBS by +43% versus the November sweep. *Note: for the February Sweep, "The Tonight Show" is based on 9 telecasts due to the Olympics, while "Letterman" is based on 20 and "Nightline" on 18.

For the week of March 1, 2010, "Nightline" placed second among Adults 18-49 and tied "Letterman" in the A18-49 rating (1.0). Week to week, "Nightline" increased +11% among Total Viewers, +13% among A25-54 and +15% among A18-49. Season to date, "Nightline" continues to rank second among Total Viewers (3.89 million) and is tied for second among Adults 18-49 (1.32 million / 1.0 rating) and Adults 25-54 (1.58 million/ 1.3 rating).

ABC News' "Nightline" is anchored by Cynthia McFadden, Terry Moran and Martin Bashir. John Donvan and Vicki Mabrey are correspondents. James Goldston is the executive producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.

(Week of March 1, 2010)

TOTAL VIEWERS A25-54(000)/ Rtg A18-49(000)/ Rtg

ABC "Nightline" 3,610,000 1,610,000/ 1.3 1,330,000/1.0

CBS "Late Show" 3,660,000 1,680,000/ 1.3 1,300,000/1.0

NBC "Tonight" 5,580,000 2,310,000/ 1.9 1,950,000/1.5

February Sweep 2010*

TOTAL VIEWERS A25-54(000)/ Rtg A18-49(000)/ Rtg

ABC "Nightline" 3,680,000 1,640,000/ 1.3 1,360,000/1.0

CBS "Late Show" 3,850,000 1,650,000/ 1.3 1,260,000/1.0

NBC "Tonight" 3,400,000 1,650,000/ 1.3 1,450,000/1.1

*Please note that due to the Olympic preemptions, "The Tonight Show" is based on 9 telecasts, while "Nightline" is based on 18 and "Letterman" on 20.

Source: - The Nielsen Company NTI Total Viewers, Adults 25-54 and Adults 18-49 Live +SD for weeks 3/1/10 & 2/22/10. STD Live +7 (where available) & Live +SD for 9/21/09-3/7/10. February 2010 Sweep Live +7 (where available) & Live +SD for 2/4/10-3/3/10. November 2009 Sweep 10/29/09-11/25/09

  [march 2010]  

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