or


[03/17/10 - 09:00 AM]
ABC's "Lost" Dominates Its CBS and NBC Competition at 9pm in Adults 18-49
ABC spins the numbers for Tuesday, March 16.

[via press release from ABC]

Quick Take for Tuesday, March 16, 2010 (Fast Affiliate Live + Same Day Ratings)

Jumping Over its Lead-in and Building Throughout its Telecast Against a 2-Hour "Idol," ABC's "Lost" Dominates its CBS and NBC Competition at 9pm in Adults 18-49

"Lost" is Tuesday's No. 1 Scripted TV Show in Adults 18-49 for 7 Weeks Running

"Lost" Ranks Among TV's Top Gainers in DVR Playback This Season, Surging by 2.2 Million Viewers and by 1.1 Adult 18-49 Rating Points Over its First-Reported Numbers

"FlashForward" Special Boosts the 10 O'clock Hour for ABC Among Young Adults

"Lost" (9:00-10:00 p.m.)

Against stiff all-original competition at 9:00 p.m. on Fox (second hour of a 2-hour "American Idol" - Top 6 Female and Male Performances), CBS ("NCIS: LA") and NBC (second hour of a 2-hour "Biggest Loser"), ABC's "Lost" jumped from its lead-in by 4.9 million viewers (8.8 million vs. 3.9 million) and by 217% in young adults (3.8/10 vs. 1.2/4) and grew its audience throughout its broadcast. Despite CBS' (original "NCIS") and NBC's (first hour of "Biggest Loser") substantial lead-in advantages coming into the hour, ABC's "Lost" dominated its non-"Idol" competition in the time slot among Adults 18-49 (3.8/10), topping "NCIS: LA" by 19% (3.2/8) and "Biggest Loser" by 23% (3.1/8).

� "Lost" qualified as Tuesday's No. 1 scripted TV show for the 7th week in a row in Adults 18-49, Adults 18-34 and among key Men (M18-34/M18-49).

� One of TV's biggest gainers through time-shifted viewing this season, ABC's "Lost" is generating big increases over its first-reported numbers through DVR playback, picking up an average +2.2 million viewers (11.0 million to 13.2 million) and an additional +1.1 Adult 18-49 rating points (+22% - 5.0 to 6.1) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

"FlashForward What Did You See" (10:00-11:00 p.m.)

Against original dramas on CBS ("The Good Wife") and NBC ("Parenthood"), the special "FlashForward What Did You See" boosted the hour for ABC by 7% in Adults 18-49 (1.6/4 vs. 1.5/4) and by 18% in Adults 18-34 (1.3/4 vs. 1.1/4) over the season finale of "the forgotten" the previous week. The ABC special was a lead up to the 2-hour return of "FlashForward" this Thursday from 8:00-10:00 p.m. (on 3/18/10).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Program Ratings), 3/16/10.





  [march 2010]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (FOX)
· BIGGEST LOSER, THE (NBC)
· FLASH FORWARD (ABC)
· FORGOTTEN, THE (ABC)
· GOOD WIFE, THE (CBS)
· LOST (ABC)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· PARENTHOOD (NBC)





most recent ratings | view all posts
[07/25/14 - 08:40 AM]
Thursday's Broadcast Ratings: "Big Brother" Continues Win Streak for CBS
The Eye has taken home top adults 18-49 honors for five straight weeks.

[07/25/14 - 08:23 AM]
"Last Comic Standing" Wins Its Timeslot in 18-49 and Most Key Demos
NBC spins the numbers for Thursday, July 24.

[07/25/14 - 08:16 AM]
ABC's "Black Box" Finale Is Up and "NY Med" Tops Its Slot for the 5th Straight Week
ABC spins the numbers for Thursday, July 24.

[07/24/14 - 01:20 PM]
Series Premiere of FX's Newest Original Comedy Series "Married" Pulls in 1.5 Million Total Viewers and 1.1 Million Adults 18-49
FX spins the numbers for Thursday, July 17.

[07/24/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Got Talent" Puts NBC Back on Top
The Peacock's summer franchise expands originals to Wednesdays with a victory in both total viewers and adults 18-49.

[07/24/14 - 07:47 AM]
CMT's Highest-Rated Series "Party Down South" Earns Its Highest-Rated Episode Ever, Up Double Digits
CMT spins the numbers for Thursday, July 17.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 08:28 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC wins the night among adults 18-49, more than doubling second place ABC.

[07/23/14 - 08:20 AM]
NBC Wins the Night in the 18-49 Demo More Than Doubling the Nearest Competitor
NBC spins the numbers for Tuesday, July 22.

[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.

[07/22/14 - 11:34 AM]
Adult Swim Once Again Ranks #1 Among Basic Cable Networks for Primetime Delivery of Adults 18-34
Turner spins the numbers for the week of July 14-20.

[07/22/14 - 11:20 AM]
TNT Wins Fourth Week in a Row, with "Major Crimes," "Rizzoli & Isles" and "The Last Ship" Leading the Pack
TNT spins the numbers for the week of July 14-20.

[07/22/14 - 11:13 AM]
Premiere of New American Heroes Channel Series "Gunslingers" Breaks Network Record for P2+ and HH Delivery
American Heroes Channel spins the numbers for Sunday, July 20.

[07/22/14 - 10:20 AM]
Hallmark Channel Original Programming Dominates Saturday Night
The Hallmark Channel spins the numbers for Saturday, July 19.

[07/22/14 - 09:21 AM]
"Live with Kelly and Michael" Is the #1 Syndie Talker for the 2nd Straight Week Across All Key Measures
Disney-ABC Domestic Television spins the numbers for the week of July 7-11.