or


[03/17/10 - 09:00 AM]
ABC's "Lost" Dominates Its CBS and NBC Competition at 9pm in Adults 18-49
ABC spins the numbers for Tuesday, March 16.

[via press release from ABC]

Quick Take for Tuesday, March 16, 2010 (Fast Affiliate Live + Same Day Ratings)

Jumping Over its Lead-in and Building Throughout its Telecast Against a 2-Hour "Idol," ABC's "Lost" Dominates its CBS and NBC Competition at 9pm in Adults 18-49

"Lost" is Tuesday's No. 1 Scripted TV Show in Adults 18-49 for 7 Weeks Running

"Lost" Ranks Among TV's Top Gainers in DVR Playback This Season, Surging by 2.2 Million Viewers and by 1.1 Adult 18-49 Rating Points Over its First-Reported Numbers

"FlashForward" Special Boosts the 10 O'clock Hour for ABC Among Young Adults

"Lost" (9:00-10:00 p.m.)

Against stiff all-original competition at 9:00 p.m. on Fox (second hour of a 2-hour "American Idol" - Top 6 Female and Male Performances), CBS ("NCIS: LA") and NBC (second hour of a 2-hour "Biggest Loser"), ABC's "Lost" jumped from its lead-in by 4.9 million viewers (8.8 million vs. 3.9 million) and by 217% in young adults (3.8/10 vs. 1.2/4) and grew its audience throughout its broadcast. Despite CBS' (original "NCIS") and NBC's (first hour of "Biggest Loser") substantial lead-in advantages coming into the hour, ABC's "Lost" dominated its non-"Idol" competition in the time slot among Adults 18-49 (3.8/10), topping "NCIS: LA" by 19% (3.2/8) and "Biggest Loser" by 23% (3.1/8).

� "Lost" qualified as Tuesday's No. 1 scripted TV show for the 7th week in a row in Adults 18-49, Adults 18-34 and among key Men (M18-34/M18-49).

� One of TV's biggest gainers through time-shifted viewing this season, ABC's "Lost" is generating big increases over its first-reported numbers through DVR playback, picking up an average +2.2 million viewers (11.0 million to 13.2 million) and an additional +1.1 Adult 18-49 rating points (+22% - 5.0 to 6.1) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

"FlashForward What Did You See" (10:00-11:00 p.m.)

Against original dramas on CBS ("The Good Wife") and NBC ("Parenthood"), the special "FlashForward What Did You See" boosted the hour for ABC by 7% in Adults 18-49 (1.6/4 vs. 1.5/4) and by 18% in Adults 18-34 (1.3/4 vs. 1.1/4) over the season finale of "the forgotten" the previous week. The ABC special was a lead up to the 2-hour return of "FlashForward" this Thursday from 8:00-10:00 p.m. (on 3/18/10).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Program Ratings), 3/16/10.





  [march 2010]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (FOX)
· BIGGEST LOSER, THE (NBC)
· FLASH FORWARD (ABC)
· FORGOTTEN, THE (ABC)
· GOOD WIFE, THE (CBS)
· LOST (ABC)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· PARENTHOOD (NBC)











most recent ratings | view all posts
[10/25/14 - 09:00 AM]
"The Blacklist" Grows by a Season-High 65% in 18-49 Going from Live + Same Day to Live +3
NBC further spins the numbers for Monday, October 20.

[10/25/14 - 08:59 AM]
Season Debut of "Grimm" Delivers the Show's Top Rating Since March 21
NBC spins the numbers for Friday, October 24.

[10/25/14 - 08:38 AM]
Friday's Broadcast Ratings: World Series Once Again Pushes FOX in Front
Said coverage bumps ABC and CBS to second place in adults 18-49 and total viewers, respectively.

[10/25/14 - 08:28 AM]
ABC Beats NBC's Friday Debuts - "Shark Tank" and "20/20" Rank as Top 2 Series in Adults 18-49
ABC spins the numbers for Friday, October 24.

[10/24/14 - 09:13 AM]
ABC's "Jimmy Kimmel Live" Beats NBC's "Fallon" by Its Largest Margin Yet in Homes
ABC spins the late-night numbers for Thursday, October 23.

[10/24/14 - 08:55 AM]
"The Biggest Loser" Retains 92% of Its Week-Ago Rating, Despite a Significantly Stronger NFL Game on CBS This Week
NBC spins the numbers for Thursday, October 23.

[10/24/14 - 08:33 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Wraps CBS Run on Top
The Thursday football franchise heads to NFL Network only beginning next week.

[10/24/14 - 08:19 AM]
ABC More Than Doubles Its Nearest Non-Sports Competition on Thursday
ABC spins the numbers for Thursday, October 23.

[10/24/14 - 07:09 AM]
"Thursday Night Football" on CBS and NFL Network More Than Triples Ratings from a Year Ago
CBS spins the numbers for Thursday, October 23.

[10/23/14 - 01:40 PM]
World Series Game 2 Powers FOX to Second-Straight Prime Time Victory
FOX Sports spins the numbers for Wednesday, October 22.

[10/23/14 - 12:11 PM]
Football Helps ESPN Win the Night 11 Times among all Viewers
ESPN spins the numbers for the season to date.

[10/23/14 - 10:41 AM]
"The Tonight Show" Defeats ABC, CBS Late-Night Competition in 18-49, Total Viewers for Week of Oct. 13-17
NBC spins the numbers for the week of October 13-17.

[10/23/14 - 08:46 AM]
NBC's Wednesday Dramas Finish Within a Tenth of a Rating Point of Last Week's 18-49 Result Despite World Series Competition
NBC spins the numbers for Wednesday, October 22.

[10/23/14 - 08:32 AM]
Wednesday's Broadcast Ratings: World Series Keeps FOX on Top in Viewers, Demos
Plus: The CW's "Arrow" and ABC's "Nashville" are the only series up week-to-week among adults 18-49.

[10/23/14 - 08:14 AM]
ABC Is Wednesday's No. 1 Non-Sports Net with the Night's Top 2 Series Telecasts
ABC spins the numbers for Wednesday, October 22.