or


[03/19/10 - 08:38 AM]
Flashforward Returns as the Top Non-Sports Draw at 8pm
ABC spins the numbers for Thursday, March 18.

[via press release from ABC]

FlashForward Returns as the Top Non-Sports Draw at 8pm

Some early info on the return of FlashForward, ahead of the regular press release.

Returning to ABC's schedule for the first time in 3-1/2 months (since 12/3/09), opposite stiff competition from CBS' NCAA Basketball Tournament (up year to year) and NBC's original 2-hour comedy block, freshman "FlashForward" drew an average audience of 6.5 million viewers during its broadcast.

� The No. 1 non-sports program in its regular 8:00-9:00 p.m. time period with Total Viewers, "FlashForward" (6.6 million) topped NBC's original comedies ("Community"/"Parks and Recreation") in the hour by 32% (5.0 million) and Fox's "Bones" replay by 6% (6.2 million). The ABC rookie also topped its regular competition in the 8 o'clock hour among Adults 25-54 (2.4/7) and key Women (W18-49/W25-54).

� Despite the competition, "FlashForward" held steady among Adults 18-49 from its first to second hour, building 5% in its final half-hour at 9:30 p.m. (1.9/5 to 2.0/6). The rookie drama also gained audience from its first to second hour among Adults 25-54 (+4%), Adults 18-34 (+6%) and across all key Men: M18-34 (+15%), M18-49 (+7%) and M25-54 (+5%).

� TV's top freshman gainer this season with young adult viewers via DVR playback, "FlashForward" surges from its first-reported overnight numbers by 1.8 million viewers and by 9-tenths of an Adult 18-49 rating point (+31%), from the Live + Same Day ratings to the Live + 7 Day DVR finals.

Quick Take for Thursday, March 18, 2010 (Fast Affiliate Live + Same Day Ratings)

Returning to ABC's Schedule for the First Time in 3-1/2 Months, ABC's "FlashForward" Outdraws its Non-Sports Competition in its Regular Time Period

Opposite Stiff Competition, "FlashForward" Builds in Key Demos from Start to Finish

An Encore "Private Practice" is Up From its Most-Recent Repeat by Solid Margins

"FlashForward" (8:00-10:00 p.m.)

Returning to ABC's schedule for the first time in 3-1/2 months (since 12/3/09), opposite stiff competition from CBS' NCAA Basketball Tournament (up year to year) and NBC's original 2-hour comedy block, freshman "FlashForward" drew an average audience of 6.5 million viewers during its broadcast.

� The No. 1 non-sports program in its regular 8:00-9:00 p.m. time period with Total Viewers, "FlashForward" (6.6 million) topped NBC's original comedies ("Community"/"Parks and Recreation") in the hour by 32% (5.0 million) and Fox's "Bones" replay by 6% (6.2 million). The ABC rookie also topped its regular competition in the 8 o'clock hour among Adults 25-54 (2.4/7) and key Women (W18-49/W25-54).

� Despite the competition, "FlashForward" held steady among Adults 18-49 from its first to second hour, building 5% in its final half-hour at 9:30 p.m. (1.9/5 to 2.0/6). The drama also gained audience from its first to second hour among Adults 25-54 (+4%), Adults 18-34 (+6%) and across all key Men: M18-34 (+15%), M18-49 (+7%) and M25-54 (+5%).

� TV's top freshman gainer this season with young adult viewers via DVR playback, "FlashForward" surges from its first-reported overnight numbers by 1.8 million viewers and by 9-tenths of an Adult 18-49 rating point (+31%), from the Live + Same Day ratings to the Live + 7 Day DVR finals.

"Private Practice" (10:00-11:00 p.m.)

A rebroadcast of ABC's "Private Practice" was up over its most-recent repeat airing (on 2/25/10) by 19% in Total Viewers (4.3 million vs. 3.6 million) and by 10% in Adults 18-49 (1.1/3 vs. 1.0/3).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 3/18/10.





  [march 2010]  
S
M
T
W
T
F
S
 


· BONES (FOX)
· COMMUNITY (YAHOO)
· FLASH FORWARD (ABC)
· PARKS & RECREATION (NBC)





most recent ratings | view all posts
[04/24/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC Reclaims Demo Crown with Revised Lineup
The relocated "The Voice" boosts "New Amsterdam" among adults 18-49.

[04/23/19 - 08:10 AM]
Monday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
The Peacock however wins the night in total viewers.

[04/22/19 - 08:18 AM]
Sunday's Broadcast Ratings: ABC, "American Idol" Lead Demo Race
The Alphabet tops the broadcast networks among adults 18-49 while CBS remains the most-watched of the group.

[04/21/19 - 09:29 AM]
Saturday's Broadcast Ratings: ABC Wins with "The Ten Commandments" Telecast
The Alphabet's annual presentation leads the night in both total viewers and adults 18-49.

[04/20/19 - 08:41 AM]
Friday's Broadcast Ratings: ABC Tops Adults 18-49 with NBA Playoffs
The Alphabet wins the demo crown however a repeat driven CBS is the most-watched broadcaster.

[04/19/19 - 08:12 AM]
Thursday's Broadcast Ratings: "The Big Bang Theory" Tops Charts for CBS
The Eye takes home victories in both total viewers and adults 18-49.

[04/18/19 - 08:26 AM]
Wednesday's Broadcast Ratings: "Survivor," "Amazing Race" Take Top Spots for CBS
The Eye wins the evening in both total viewers and adults 18-49.

[04/17/19 - 08:18 AM]
Tuesday's Broadcast Ratings: CBS, ABC Dethrone NBC in Demos
The Eye is the top draw in both adults 18-49 and total viewers.

[04/16/19 - 11:34 AM]
New HGTV Series "One of a Kind" Is a Ratings Driver for the Net on Monday Nights
HGTV further spins the numbers for the season to date.

[04/16/19 - 08:10 AM]
Monday's Broadcast Ratings: NBC, "Voice" Hold Off Surge from ABC, "Idol"
The Peacock still takes home top honors in total viewers and adults 18-49 last night.

[04/15/19 - 12:46 PM]
"Game of Thrones'" Final Season Premiere Watched by a Record 17.4 Million Viewers, and Marks Largest Night of Streaming for HBO
HBO spins the numbers for Sunday, April 14.

[04/15/19 - 11:44 AM]
HGTV Hit Series "Home Town" Finales with Strong Season Three Performance Among Women 25-54
HGTV further spins the numbers for the season to date.

[04/15/19 - 08:08 AM]
Sunday's Broadcast Ratings: ABC, "American Idol" Claim Demo Crown
The Alphabet pulls in front among adults 18-49 while CBS remains the most-watched broadcaster.

[04/14/19 - 08:27 AM]
Saturday's Broadcast Ratings: ABC Wins Sports Showdown with NBA Playoffs
The Alphabet's coverage holds off the NHL on NBC and NASCAR on FOX.

[04/13/19 - 08:29 AM]
Friday's Broadcast Ratings: Dramas Keep CBS on Top in Viewers, Demos
The Eye holds off ABC among adults 18-49 and NBC among total viewers last night.