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[03/22/10 - 03:21 PM]
Discovery's Life Is Watched by 33.8 Million Viewers
Discovery spins the numbers for Sunday, March 21.

[via press release from Discovery]

DISCOVERY'S LIFE IS WATCHED BY 33.8 MILLION VIEWERS

* LIFE reached 33.8 MILLION viewers.*

* Debut of LIFE on Discovery Channel (8-9 p.m. ET/PT) reached 11.8M viewers, nearly 2M more than the debut airing of Planet Earth (10.2 M). The 9 p.m. ET/PT premiere reached 11.5M viewers, 1.5M more than the premiere of Planet Earth (10M).

* Discovery's premiere of LIFE (Sun, March 21, 8-10 p.m. ET/PT ) is the network's most watched premiere since Walking with Dinosaurs and Raising the Mammoth in 2000.**

* LIFE averaged a 5.24 HH rating and delivered a gross average audience of 9.4M P2+ and 4.3M P25-54.**

*P2+ cume. 1 min.+ All simulcast and DSC telecasts (Prime and Latenight)

** Nielsen fast nationals simulcast average. GAA





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