or


[03/30/10 - 11:12 AM]
Hoops, Reality and Comedies Drive CBS to Its Second Consecutive Weekly Win in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for the week of March 22-28.
[via press release from CBS]

HOOPS, REALITY AND COMEDIES DRIVE CBS TO ITS SECOND CONSECUTIVE WEEKLY WIN IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54

"Undercover Boss" Delivers Largest Audience Since its Series Premiere

"The Amazing Race" Sprints to its Largest Audience Since November 2007

A Special Wednesday Edition of "Survivor: Heroes vs. Villains" Wins Time Period

"Two and a Half Men" and "The Big Bang Theory" Are the Week's Top Two Comedies in Viewers and Key Demos

NCAA Basketball Scores Decisive Wins on Thursday, Friday and Saturday

CBS won its second consecutive week in viewers, adults 18-49 and adults 25-54 driven by the Network's coverage of the NCAA Men's Basketball Championship, its three reality series and its Monday comedies, according to Nielsen live plus same day ratings for the week ending March 28, week 27 of the 2009-2010 television season.

TWO AND A HALF MEN and THE BIG BANG THEORY were the week's top comedies in viewers, adults 25-54 and adults 18-49. UNDERCOVER BOSS, the number one new program of the season, was CBS's top program of the week, delivering its largest audience since its series premiere, while THE AMAZING RACE sprinted to its largest audience since November 2007.

A special Wednesday edition of SURVIVOR: HEROES VS. VILLAINS swept its 8:00 PM time period. On the drama front, a rebroadcast of NCIS was the week's top drama, delivering more viewers than every other scripted series on the competition.

CBS Sports' coverage of the NCAA MENS BASKETBALL CHAMPIONSHIP dominated weekend programming, winning Thursday, Friday and Saturday in viewers and key demos.

For the week in viewers: CBS (11.11m), FOX (8.88m), ABC (8.19m) and NBC (6.12m). Season-to-date, CBS is first in viewers (12.12m), ahead of FOX (10.09m), NBC (8.85m) and ABC (8.55m).

For the week in households: CBS (6.8/12), FOX and ABC (5.2/09, each) and NBC (3.9/07). In households season-to-date, CBS is first (7.4/12), ahead of FOX (5.9/09) and both NBC and ABC (5.4/09, each).

For the week in key demographics, CBS was first in adults 25-54 (4.0/11) and adults 18-49 (3.2/10). Season-to-date, CBS is first in adults 25-54 (4.2/10) and second in adults 18-49 (3.3/09).

CBS's Weekly Highlights:

The Comedies

? HOW I MET YOUR MOTHER was second in households (5.3/08), viewers (8.37m), adults 25-54 (4.1/11), adults 18-49 (3.5/10) and adults 18-34 (3.1/10).

? RULES OF ENGAGEMENT was second in households (5.2/08), viewers (8.48m), adults 25-54 (4.1/10) and adults 18-49 (3.3/09). Compared to last week, RULES OF ENGAGEMENT was up +11% in households (from 4.7/08), +21% in adults 25-54 (from 3.4/09), +22% in adults 18-49 (from 2.7/08) and added +780,000 viewers (from 7.70m, +10%).

? TWO AND A HALF MEN was second in households (8.6/13), viewers (14.46m), adults 25-54 (6.3/14), adults 18-49 (5.1/13) and adults 18-34 (3.2/09).

? THE BIG BANG THEORY was second in households (8.0/12), viewers (13.42m), adults 25-54 (6.3/14), adults 18-49 (5.2/13) and adults 18-34 (3.5/10).

The Reality Shows

? THE AMAZING RACE 16 (8:30-9:30 PM) was first in households (7.2/11), viewers (12.73m), adults 25-54 (5.1/12) and adults 18-49 (3.9/10). THE AMAZING RACE 16 posted the series' best delivery in viewers and adults 25-54 since Nov. 4, 2007 (THE AMAZING RACE 12) and in adults 18-49 since Jan. 6, 2008 (THE AMAZING RACE 12).

? UNDERCOVER BOSS (9:30-10:30 PM) was first in households (9.6/15), viewers (16.72m), adults 25-54 (6.5/15) and adults 18-49 (5.1/13). UNDERCOVER BOSS posted its best households, viewers and adults 25-54 performances since Feb. 7, 2010 (post-Super Bowl broadcast) and best adults 18-49 ratings since Feb. 28, 2010. UNDERCOVER BOSS was Sunday's #1 program in households, viewers, adults 25-54 and adults 18-49.

? SURVIVOR: HEROES VS. VILLAINS SPECIAL (S) was first in households (6.6/11), viewers (11.15m), adults 25-54 (4.4/12) and adults 18-49 (3.4/11). CBS delivered its best viewers total since Dec. 3, 2008 ("Rudolph the Red-Nosed Reindeer") and best adults 25-54 and adults 18-49 ratings since Dec. 2, 2009 ("Rudolph the Red-Nosed Reindeer").

NCAA Men's Basketball Championship

? CBS NCAA BASKETBALL CHAMPIONSHIP THURSDAY 1 (S) (7:00 PM-9:37 PM) posted a 6.0/11 in households with 9.68m viewers. CBS scored a 3.5/12 in adults 25-54, 3.1/11 in adults 18-49, 2.7/11 in adults 18-34, 4.7/16 in men 25-54, 4.2/16 in men 18-49 and 3.5/15 in men 18-34. CBS was first in these measures from 8:00-9:30 PM. Compared to the same game last year (7:00-9:45 PM), CBS was up +7% in households, +9% in adults 25-54, +11% in adults 18-49, +17% in adults 18-34, +4% in men 25-54, +8% in men 18-49 and +13% in men 18-34.

? CBS NCAA BASKETBALL CHAMPIONSHIP THURSDAY 2 (S) (9:37 PM-12:34 AM) posted a 7.1/13 with 11.32m viewers, 4.6/13 in adults 25-54, 4.3/14 in adults 18-49, 4.0/14 in adults 18-34, 6.2/19 in men 25-54, 5.7/19 in men 18-49 and 5.1/19 in men 18-34. CBS was first in these measures from 9:30-11:00 PM. Compared to the same game last year (9:45 PM-12:22 AM), CBS was up +6% in households, +10% in adults 25-54, +13% in both adults 18-49 and men 18-34, +21% in adults 18-34, +5% in men 25-54 and +8% in men 18-49.

? CBS NCAA BASKETBALL CHAMPIONSHIP FRIDAY 1 (S) (7:00 PM-9:31 PM) posted a 5.5/11 in households with 8.93m viewers. CBS scored a 3.1/11 in adults 25-54, 2.7/11 in adults 18-49, 2.3/11 in adults 18-34, 4.2/15 in men 25-54, 3.7/16 in men 18-49 and 3.2/16 in men 18-34. CBS was first in all these measures from 8:00-9:30 PM.

? CBS NCAA BASKETBALL CHAMPIONSHIP FRIDAY 2 (S) (9:31 PM-12:05 AM) scored a 6.9/13 in households with 11.08m viewers. CBS posted a 4.3/13 in adults 25-54, 3.7/12 in adults 18-49, 3.0/12 in adults 18-34, 6.0/18 in men 25-54, 5.2/17 in men 18-49 and 4.2/17 in men 18-34. CBS was first in all these measures from 9:30-11:00 PM.

? CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY 2 (S) (6:55 PM-9:42 PM) posted a 7.3/15 with 12.05m viewers, 4.5/15 in adults 25-54, 3.8/15 in adults 18-49, 3.3/15 in adults 18-34, 5.9/20 in men 25-54, 5.1/20 in men 18-49 and 4.4/20 in men 18-34 - easily winning the 8:00-9:30 PM time slot. Compared to the same game last year (which began at 7:01 PM), CBS was up +11% in households, +7% in both adults 25-54 and men 18-34, +6% in both adults 18-49 and men 18-49, +3% in adults 18-34 and +4% in men 25-54.

CBS's top programs of the week: #4 UNDERCOVER BOSS (an average of 16.72m viewers), #5 60 MINUTES (14.49m), #6 TWO AND A HALF MEN (14.46m), #7 THE BIG BANG THEORY (13.42m), #8 NCIS (R) (13.04m), #9 THE AMAZING RACE 16 (12.73m), #11 CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY 2 (S) (12.05m), #13 NCIS: LOS ANGELES (11.34m), #14 CBS NCAA BASKETBALL CHAMPIONSHIP THURSDAY 2 (S) (11.32m), #15 SURVIVOR HEROES VS. VILLAINS WEDNESAY SPECIAL (S) (11.15m), #16 CBS NCAA BASKETBALL CHAMPIONSHIP FRIDAY 2 (S) (11.08m), #17 CSI: MIAMI (10.80m), #19 COLD CASE (10.32m), #20 CBS NCAA BASKETBALL CHAMPIONSHIP THURSDAY 1 (S) (9.68m), #23 CBS NCAA BASKETBALL CHAMPIONSHIP FRIDAY 1 (S) (8.93m), #26 RULES OF ENGAGEMENT (8.48m), #27 HOW I MET YOUR MOTHER (8.37m), #28 CRIMINAL MINDS (R) (8.18m) and #30 THE GOOD WIFE (R) (7.87m).

Prime averages are based on the following hours of rated broadcasts in Week #27:

CBS - 22 hours

NBC - 22 hours

ABC - 22 hours

FOX - 15 hours





  [march 2010]  
S
M
T
W
T
F
S
 


· AMAZING RACE, THE (CBS)
· BIG BANG THEORY, THE (CBS)
· COLD CASE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: MIAMI (CBS)
· GOOD WIFE, THE (CBS)
· HOW I MET YOUR MOTHER (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· RULES OF ENGAGEMENT (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)
· TWO AND A HALF MEN (CBS)
· UNDERCOVER BOSS (CBS)




most recent ratings | view all posts
[02/27/26 - 03:00 PM]
"Survivor 50" Premiere Wins the Night Posting CBS' Most-Watched Wednesday Since 2022
Said premiere averaged 5.06 million viewers, peaking with 6.18 million.
[02/26/26 - 02:19 PM]
"Live with Kelly and Mark" Soars to Season High with Best Audience in Over a Year
"Live" has now ranked as the No. 1 talk show in syndication for 157 consecutive weeks across all key measures.
[02/25/26 - 05:44 PM]
ABC Wins Monday Night as "American Idol" Dominates with Best Audience Since Season Premiere
In fact, "American Idol" scored its largest margin of victory ever in Total Viewers over "The Voice" during its nine-season run on ABC.

[02/25/26 - 03:35 PM]
"20/20: The Au Pair, The Affair and Murder" About a Twisted Love Triangle Delivers Best Adult 25-54 Performance in 10 Months and Strongest Delivery in Adults 18-49 in 11 Months
Hitting new season highs for the second straight week, "20/20" improved on the previous week in Adults 25-54 and Adults 18-49.
[02/25/26 - 02:46 PM]
ABC News Is No. 1 Broadcast Network for Coverage of the State of the Union, Beating NBC by 1.4 Million and CBS by 1.7 Million
Said coverage ranked No. 1 among the broadcast networks in all key target demos: Total Viewers (4.912 million), Adults 25-54 (1.125 million) and Adults 18-49 (886,000).
[02/24/26 - 01:48 PM]
Nearly 21 Million Viewers Watched NBCUniversal's Coverage of USA-Canada Olympic Men's Gold Medal Hockey Game, Peaking at 26 Million for Game-Winning Goal on NBC & Peacock
The USA-Canada gold-medal game delivered an average live audience of 18.6 million viewers on NBC and Peacock (8:15-11 a.m. ET).
[02/24/26 - 12:01 PM]
Netflix Top 10: Week of Feb. 16 - "Reality Check: Inside America's Next Top Model" Sashays to No. 1 in Top 10
Plus: Season 3 of "The Night Agent" took No. 2 on the English TV list with 8.4 million views.

[02/23/26 - 03:55 PM]
NBCUniversal's Presentation of Milan Cortina Olympics Dominates Media Landscape & Delivers Largest Winter Games Audience Since 2014
Sunday's Closing Ceremony provided a spectacular culmination as more than 215 million Americans (215.6 million through February 17) tuned in across NBCUniversal's platforms for "Legendary February."
[02/23/26 - 12:00 PM]
CBS Series Post Strong Fall Viewership, Topping Broadcast and Streaming Rankings in Live + 35-Day Multiplatform Viewership
The CBS fall lineup scored eight of the top 10 most-watched series among broadcast competition and nine of the top 20 most-watched series among all broadcast and streaming competition for this season's episodes airing through January 4, 2026.
[02/20/26 - 11:08 AM]
"The 'Burbs" Continues Hot Start on Peacock
The series has generated nearly 1 billion viewing minutes on platform since its February 8 launch.
[02/19/26 - 11:50 AM]
ABC Wednesday Comedies Deliver Audience Milestones as Romance Blooms With Valentine's Day Episodes
"Shifting Gears" earned 6.90 million Total Viewers and 0.99 rating among Adults 18-49, after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms.
[02/17/26 - 12:01 PM]
Netflix Top 10: Week of February 9 - "Tyler Perry's Joe's College Road Trip" Takes the Scenic Route to No. 1
Plus: "The Lincoln Lawyer" Season 4 took No. 1 on the English TV list with 9.6 million views.
[02/12/26 - 02:34 PM]
ABC's Thursday Night Dramas Dominate as "9-1-1," "9-1-1: Nashville" and "Grey's Anatomy" Jump to Biggest Multiplatform Audience Since Their Season Premieres
The January 29 episodes of all three series rose to their biggest Total Viewer audience since their season premieres after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms.
[02/11/26 - 03:30 PM]
ABC News' "Nightline" Ranks No. 1 Across the Board - in Total Viewers, Adults 25-54 and Adults 18-49
"Nightline" improved on the same week last year by double digits in Total Viewers, Adults 25-54 and Adults 18-49.
[02/11/26 - 01:46 PM]
"Puppy Bowl XXII" Reaches 15.3 Million Viewers on Sunday, February 8, Delivering Highest Audience in Eight Years
The programming event ranked as the #1 non-sports cable telecast of the day among key adult demos and achieved a 20% year-over-year increase in reach, marking its strongest performance since 2018.