or


[04/01/10 - 10:11 AM]
ABC Finishes No. 2 to an "Idol"-Boosted FOX on Wednesday in Adults 18-49
ABC spins the numbers for Wednesday, March 31.

[via press release from ABC]

Quick Take for Wednesday, March 31, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Finishes No. 2 to an "Idol"-Boosted Fox on Wednesday in Adults 18-49

ABC's Annual Broadcast of "It's the Easter Beagle Charlie Brown" Jumps Year to Year by 11% in Total Viewers and by 17% in Adults 18-49

Surging from its Lead-in, "The Middle" Ranks No. 2 at 8:30pm in Adults 18-49

Jumping from its Lead-in by a Best-Ever 100% in Adults 18-49 Against Fox's "American Idol," "Modern Family" Turns in its Best Numbers in 7 Weeks

"Modern Family" is Wednesday's No. 1 Scripted TV Show for 7 Weeks Running

For the 2nd Consecutive Week, ABC's "Cougar Town" Is the No. 1 Scripted TV Show at 9:30pm Among Adults 18-49

Wednesday Night (8:00-11:00 p.m.) ABC earned second place to "Idol"-boosted Fox on Wednesday among Adults 18-49 (2.1/6).

"It's the Easter Beagle Charlie Brown" (8:00-8:30 p.m.) ABC's annual broadcast of "It's the Easter Beagle Charlie Brown" surged year to year by 11% in Total Viewers (4.9 million vs. 4.4 million) and by 17% in Adults 18-49 (1.4/5 vs. 1.2/3).

"The Middle" (8:30-9:00 p.m.)

Surging from its lead-in at 8:30 p.m. by 36%, ABC's "The Middle" finished No. 2 in its time slot among Adults 18-49 (1.9/6-tie). The ABC freshman comedy also took second in the half-hour with Adults 25-54 and Men 18-34.

"Modern Family" (9:00-9:30 p.m.)

Opposite Fox's "American Idol" at 9:00 p.m., ABC's "Modern Family" built on its lead-in by a best-ever 100% to finish as the No. 1 scripted show in its time slot for its 6th week in a row among Adults 18-49 (3.8/11). Also in the half-hour, the ABC freshman comedy finished in a virtual-tie with "American Idol" as the No. 1 program among Men 18-34 (2.9/11 vs. 3.0/11).

� "Modern Family" qualified as Wednesday's No. 1 scripted TV show in young Adults (AD18-34/AD18-49) for its 7th consecutive original broadcast.

� Growing its overall audience for its 3rd original airing, "Modern Family" marked its most-watched telecast (9.3 million) and equaled its highest Adult 18-49 rating in 7 weeks � since 2/10/10. In fact the show drew its 2nd largest-audience-ever against "Idol."

"Cougar Town" (9:30-10:00 p.m.)

Airing against a surging "American Idol," ABC freshman "Cougar Town" stood as the No. 1 scripted show at 9:30 p.m. for the 2nd straight week in Adults 18-49 (2.6/7).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 3/31/10.





  [april 2010]  
S
M
T
W
T
F
S
    


· AMERICAN IDOL (FOX)
· COUGAR TOWN (TBS)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)









most recent ratings | view all posts
[04/20/15 - 10:35 AM]
Live + 7 Day Ratings: Despite Easter Sunday Pre-Emptions, ABC Still Had 6 of the Week's Top 10 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of March 30-April 5.

[04/20/15 - 09:52 AM]
The "50th Academy of Country Music Awards" Delivers Its Largest Audience Since 1998
CBS spins the numbers for Sunday, April 19.

[04/20/15 - 09:08 AM]
Live + 3 Day Ratings: ABC's "SHIELD" Emerges as the #1 Program in Tuesday's 9pm Hour in Adults 18-49
ABC further spins the numbers for Tuesday, April 14.

[04/20/15 - 08:44 AM]
"A.D. The Bible Continues" Is the Night's #1 Scripted Series in Total Viewers on the Big 4 Nets
NBC spins the numbers for Sunday, April 19.

[04/20/15 - 08:34 AM]
Sunday's Broadcast Ratings: "Annual Academy of Country Music Awards" Win Big for CBS
The Eye's annual telecast leads the night in both total viewers and adults 18-49.

[04/20/15 - 08:34 AM]
ABC's Takes Second on Sunday with a 17% Increase Among Adults 18-49
ABC spins the numbers for Sunday, April 19.

[04/20/15 - 08:30 AM]
NBA Playoffs on ABC: Cleveland Cavaliers-Boston Celtics Delivers Third-Highest Rated First Round Game 1 Ever
ESPN spins the numbers for Sunday, April 19.

[04/19/15 - 08:41 AM]
Saturday's Broadcast Ratings: NHL, UFC Top Demos for NBC, FOX
Coverage of the NHL Playoffs and UFC on FOX lead the night among adults 18-49.

[04/19/15 - 08:37 AM]
NBC Sports Coverage of Stanley Cup Playoff Hockey Ties for the Nightlong Win in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Saturday, April 18.

[04/18/15 - 08:56 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Second Consecutive Week with "Shark Tank"
Plus: The CW's new Friday lineup opens on par with its offerings from a year ago.

[04/18/15 - 08:44 AM]
ABC Dominates Friday with the Top 3 Shows for the 2nd Straight Week
ABC spins the numbers for Friday, April 17.

[04/18/15 - 08:43 AM]
"Grimm" Ties for #2 in Its Time Period in Adults 18-49
NBC spins the numbers for Friday, April 17.

[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.