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[04/07/10 - 09:12 AM]
ABC Is Up Year to Year on Tuesday for 2nd Straight Week
ABC spins the numbers for Tuesday, April 6.

[via press release from ABC]

ABC is Up Year to Year on Tuesday for 2nd Straight Week

Tuesday Night (8-11pm)

With its line-up of DWTS the Results, Lost and V, ABC ranked #2 for the 2nd straight Tuesday to Fox with a 2-hour Idol among young Adults (AD18-34/AD18-49). Improving its Tuesday results year to year for the 2nd week in a row, ABC's numbers surged over the same night last year (4/7/09) by 1.0 million viewers (9.3 million vs. 8.3 million) and by 38% in Adults 18-49 (2.9/8 vs. 2.1/5).

DWTS the Results (8-9pm)

Improving its new earlier 8pm time period year to year for ABC opposite Fox's American Idol and CBS' NCIS, ABC's DWTS the Results outdrew NBC's time-slot regular Biggest Loser by 5.5 million viewers (12.3 million vs. 6.8 million). Astronaut, scientist, inventor, best-selling author, advocate for man's future in space, Buzz Aldrin was the second celebrity to be eliminated from the competition this season. The ABC dancing results show boosted the hour year to year for the Net by 7.9 million viewers (12.3 million vs. 4.4 million) and by 100% in Adults 18-49 (2.4/7 vs. 1.2/3), over the year-ago night.

Lost (9-10pm)

Opposite stiff original competition at 9pm on Fox (second hour of a 2-hour American Idol), CBS (NCIS: LA) and NBC (second hour of a 2-hour Biggest Loser), ABC's Lost built on its lead-in by 58% in Adults 18-49. Beating out its non-Idol competition in the 9 o'clock hour among Adults 18-49, Lost (3.8/10) defeated CBS' NCIS: LA by 31% (2.9/8) and NBC's Biggest Loser by 15% (3.3/8). Lost qualified as Tuesday's #1 scripted TV show for the 10th consecutive week in Adults 18-49, Adults 18-34 and among key Men (M18-34/M18-49).

V (10-11pm)

Opposite originals of CBS' Good Wife and NBC's Parenthood, ABC's V finished #2 in the 10 o'clock hour among young Adults (AD18-34/AD18-49), while ranking #1 in its slot for the 2nd straight week across all key Men (M18-34/M18-49/M25-54). V continued to deliver ABC's strongest series numbers in the hour this season among Adults 18-49. V greatly improved the time period year to year for ABC over original drama programming, jumping by 56% among Adults 18-49 over the year-ago night (2.5/7 vs. 1.6/4 � Cupid).

Quick Take for Tuesday, April 6, 2010 (Fast Affiliate Live + Same Day Ratings)

Growing its Tuesday Numbers Year to Year for the 2nd Straight Week, ABC is Up by 1.0 Million Viewers and by 38% in Adults 18-49 over the Year-Ago Night

Improving its Earlier 8pm Time Period for ABC, Opposite "Idol" and "NCIS," "DWTS the Results Show" Tops NBC's "Biggest Loser" by 5.5 Million Viewers

"Lost" is Tuesday's No. 1 Scripted TV Show in Adults 18-49 for 10 Weeks Running

In the 10pm Hour Opposite Original Dramas, "V" Finishes No. 2 in Young Adults And No. 1 Across All Key Men, Greatly Improving its Hour for ABC Year to Year

Tuesday Night (8:00-11:00 p.m.)

With its lineup of "DWTS the Results Show," "Lost" and "V," ABC ranked No. 2 for the 2nd straight Tuesday to Fox's 2-hour "Idol" among young Adults: AD18-34 (2.5/8) and AD18-49 (2.9/8-tie).

� Improving its Tuesday results year to year for the 2nd week in a row, ABC's numbers surged over the same night last year (4/7/09) by 1.0 million viewers (9.3 million vs. 8.3 million) and by 38% in Adults 18-49 (2.9/8 vs. 2.1/5).

"DWTS the Results Show" (8:00-9:00 p.m.)

Improving its new earlier 8 o'clock time period year to year for ABC opposite Fox's "American Idol" and CBS' "NCIS," ABC's "DWTS the Results Show" outdrew NBC's time-slot regular, "The Biggest Loser," by 5.5 million viewers (12.3 million vs. 6.8 million). Astronaut, scientist, inventor, best-selling author, advocate for man's future in space, Buzz Aldrin was the second celebrity to be eliminated from the competition this season.

� The ABC dancing results show boosted the hour year to year for the Net by 7.9 million viewers (12.3 million vs. 4.4 million) and by 100% in Adults 18-49 (2.4/7 vs. 1.2/3) over the year-ago night with its annual telecast of "It's the Easter Beagle, Charlie Brown."

"Lost" (9:00-10:00 p.m.)

Opposite stiff original competition at 9:00 p.m. on Fox (second hour of a 2-hour "American Idol"), CBS ("NCIS: LA") and NBC (second hour of a 2-hour "The Biggest Loser"), ABC's "Lost" built on its lead-in by 58% in Adults 18-49. Beating out its non-"Idol" competition in the 9 o'clock hour among Adults 18-49, "Lost" (3.8/10) defeated CBS' "NCIS: LA" by 31% (2.9/8) and NBC's "The Biggest Loser" by 15% (3.3/8).

� "Lost" qualified as Tuesday's No. 1 scripted TV show for the 10th consecutive week in Adults 18-49, Adults 18-34 and among key Men (M18-34/M18-49).

"V" (10:00-11:00 p.m.)

Opposite originals of CBS' "The Good Wife" and NBC's "Parenthood," ABC's "V" landed at No. 2 in the 10 o'clock hour among young Adults (AD18-34/AD18-49), while ranking No. 1 in its slot for the 2nd straight week across all key Men (M18-34/M18-49/M25-54). "V" continued to deliver ABC's strongest series numbers in the hour this season among Adults 18-49.

� "V" greatly improved the time period year to year for ABC over original drama programming on the year-ago night, jumping by 56% among Adults 18-49 (2.5/7 vs. 1.6/4 � "Cupid").

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 4/6/10.





  [april 2010]  
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M
T
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F
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· AMERICAN IDOL (FOX)
· BIGGEST LOSER, THE (NBC)
· DANCING WITH THE STARS (ABC)
· GOOD WIFE, THE (CBS)
· LOST (ABC)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· PARENTHOOD (NBC)
· V (ABC)





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