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[04/13/10 - 12:12 PM]
Lisaraye: The Real Mccoy Sets TV One Ratings Record
TV One spins the numbers for Thursday, April 8.

[via press release from TV One]

LISARAYE: THE REAL MCCOY SETS TV ONE RATINGS RECORD

"LISARAYE: THE REAL MCCOY" SETS TV ONE RATINGS RECORD

Back-to-back episodes on premiere night of new reality series are TV One's two highest-rated original programs and reached nearly 1.6 million viewers Thursday, April 8, including repeat telecasts

April 13, 2010, Silver Spring, MD - LisaRaye: The Real McCoy, which premiered on TV One Thursday, April 8 with two back-to-back episodes from 9-10 PM, repeating from midnight - 1 AM, reached nearly 1.6 million viewers over the four telecasts. The two premiere night episodes are now the network's top two highest-rated original programs.

The 9:30 PM episode of LisaRaye: The Real McCoy ("LisaRaye: Date Police") garnered a 1.2 household rating, delivering 608,000 households, making it the network's highest-rated and most-viewed original program. The premiere episode telecast at 9 PM ("LisaRaye Gets Back to Business") captured a 1.0 rating and delivered 514,000 households, making it TV One's second-highest rated and second most-viewed original program.

Among African American households, the 9:30 PM episode posted a 7.8 rating, and the 9 PM premiere telecast posted a 6.3 rating.

LisaRaye: The Real McCoy follows the beautiful, outspoken star of film and television and former First Lady of the Turks and Caicos on her unvarnished journey as she moves back to Hollywood and seeks to fully re-establish her critically acclaimed acting career, while balancing a far-flung and complex personal life.

"We felt from the beginning that LisaRaye's amazing life story, coupled with her unusual candor, style, beauty and determination, was something that would resonate with our audience, and we're delighted that we were proved right," said Toni Judkins, TV One Senior Vice President of Original Programming. "The good news is, our viewers have a lot more of LisaRaye to look forward to, and we're confident that she - and the show - will continue to deliver for them."

The eight-episode, half-hour series is produced for TV One by Evolution Media.

Launched in January 2004, TV One (www.tvoneonline.com) serves nearly 50.2 million households (Nielsen April 2010 universe estimate), offering a broad range of real-life and entertainment-focused original programming, classic series, movies, and music designed to entertain, inform and inspire a diverse audience of adult African American viewers. In December 2008, the company launched TV One High Def, which now serves more than 5.5 million households. TV One's investors include Radio One [NASDAQ: ROIA and ROIAK; www.radio-one.com], the largest radio company that primarily targets African American and urban listeners; Comcast Corporation [NASDAQ: CMCSA and CMCSK; www.comcast.com ], the leading cable television company in the country; The DirecTV Group; Constellation Ventures; Syndicated Communications; and Opportunity Capital Partners.





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