[04/16/10 - 02:03 PM]
The CW's "Vampire Diaries" Entrances Female Viewers, Delivers Best Women Demos in Over 2 Months
The CW spins the numbers for Thursday, April 15.

[via press release from The CW]

NOTE: The national ratings for The CW's VAMPIRE DIARIES improved dramatically from this morning's preliminary ratings, in virtually all demographics.


THE VAMPIRE DIARIES Wins 8PM Hour with Females 12-34 and Female Teens

VAMPIRE DIARIES Tops ABC and NBC in Key Young Demos; Beats ABC's "FlashForward" in Adults 18-49

VAMPIRE Continues To Reign as Thursdays #1 Show with Female Teens

SUPERNATURAL Remains Rock Solid Week-to-Week

April 16, 2010 (Burbank, CA) - The CW's freshman hit THE VAMPIRE DIARIES took flight with some of its best ratings in key women demos in over two months, hitting a 2.6/9 among women 18-34 (best since 2/4/10) and a 2.1/6 among women 18-49 (best since 2/11/10), according to national live plus same day Nielsen ratings for Thursday, April 15, 2010.

THE VAMPIRE DIARIES won the 8:00-9:00p.m. hour among females 12-34 (2.5/9) and female teens (2.3/9). VAMPIRE DIARIES beat ABC and NBC in the time period among adults 18-34 (1.8/6), women 18-34 (2.6/9), women 18-49 (2.1/6), persons 12-34 (1.7/6) and females 12-34 (2.5/9). VAMPIRE DIARIES beat an original "FlashForward" on ABC in adults 18-49 (1.6/5).

THE VAMPIRE DIARIES continued to be a powerful force on Thursday, again ranking as the night's #1 show among female teens.

VAMPIRE DIARIES was flat week-to-week among adults 18-34 and adults 18-49, as was SUPERNATURAL, which matched its week ago performance in adults 18-34 (1.2/4) and adults 18-49 (1.2/4).

  [april 2010]  


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