or


[04/27/10 - 09:55 AM]
Animal Planet's River Monsters Snares Gigantic Ratings as Best Season Premiere in Network History
Animal Planet spins the numbers for Sunday, April 25.

[via press release from Animal Planet]

Animal Planet's RIVER MONSTERS Snares Gigantic Ratings as Best Season Premiere in Network History

-- Premiere Episode Reels in More Than 1.7 Million Viewers Amid Heavy Competition --

-- Sunday Night�s �Death Ray� Episode Ranks Among Top 5 in 10 PM Hour --

April 27, 2010

(New York, N.Y.) In Sunday night's season premiere of Animal Planet's best-performing series ever, extreme angler and biologist Jeremy Wade goes on expedition to Thailand in search of a massive freshwater stingray known to attack man with its serrated 10-inch dagger-like tail. Not only does Wade find and capture the culprit, he also lured in a record audience for "Death Ray," ranking as Animal Planet's best season premiere ever among P18-49 (971K) and P25-54 (879K), and bringing in more than 1.7M P2+ viewers. The season premiere of RIVER MONSTERS scored a 1.3 HH rating and 0.9 P18-49 rating, ranking among the Top 5 among ad-supported cable at 10 PM. Also, the season debut achieved a 0.8 rating among P25-54 with the 879,000 delivery ranking as the second-best regularly airing telecast ever for Animal Planet, only trailing the April 2009 premiere of RIVER MONSTERS "Killer Catfish."

Diving even deeper, "Death Ray" earned a 1.0 M25-54 rating, a 1.1 M18-49 rating and averaged 0.7 rating among both W25-54 and W18-49. The premiere topped the season one debut episode by 18% among HH, 50% among P18-49 and 33% among P25-54, with gains driven more by women (+75%) than M25-54 (+11%).

"Clearly, audiences have responded to the mysteries of the deep that Jeremy takes them on in RIVER MONSTERS," noted Marjorie Kaplan, president and general manager of Animal Planet Media. "RIVER MONSTERS isn't simply a fishing show... it's a murder mystery with intriguing characters and a storyline with multiple twists and turns. And fans have been patient since it's been nearly a year since we've had fresh new monsters to find."

Online, RIVER MONSTERS also had a strong showing on YouTube, with 850,000 views for an exclusive clip of the Goliath Tigerfish from the series.

RIVER MONSTERS airs each Sunday at 10 PM over the next six weeks with episodes filmed from around the globe. Some of the creatures Wade searches for include the Nile Perch, Snakehead Fish, Goliath Tigerfish and Freshwater River Shark.

In RIVER MONSTERS, extreme angler and biologist Jeremy Wade is back on the hunt for legendary, flesh-eating freshwater fish in another season of Animal Planet's best-performing series ever. Wade's international excursions into the dark side of the watery depths mixes action and adventure with incredible mysteries, edge-of-the-seat chases and a battle of wills between man and the nearly supernatural beasts that lurk in the world's serpentine waterways. The new season brings Wade to some of the most scenic and feared locations on Earth in search of all-new, mysterious marine life. And, like all the best horror movies, the images are intense, immediate, gritty and real.

RIVER MONSTERS is produced for Animal Planet by Icon Films. Harry and Laura Marshall are the executive producers for Icon Films, and Lisa Lucas is the executive producer for Animal Planet. Charlie Foley is vice president of development for Animal Planet.

About Animal Planet

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.





  [april 2010]  
S
M
T
W
T
F
S
    


· RIVER MONSTERS (ANIMAL PLANET)





most recent ratings | view all posts
[08/17/18 - 09:18 AM]
"Monday Night Football" Preseason Game on ESPN Up 11 Percent Year-Over-Year
ESPN spins the numbers for Thursday, August 16.

[08/17/18 - 08:28 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory for CBS
The Eye wins the night among total viewers in addition to adults 18-49.

[08/16/18 - 08:14 AM]
Wednesday's Broadcast Ratings: NBC Rides "Got Talent" Results to Victory
The show's Wednesday premiere puts the Peacock in front among total viewers and adults 18-49.

[08/15/18 - 01:40 PM]
Premiere of Disney Channel's Original Movie "Freaky Friday" Is the #1 TV Telecast of the Summer in Kids 6-11 and Tweens 9-14
Disney Channel further spins the numbers for Friday, August 10.

[08/15/18 - 09:37 AM]
HGTV's "Love It or List It" Delivers Its Best Live Plus Same Day Ratings Since 2014
HGTV further spins the numbers for Monday, August 13.

[08/15/18 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Rises in Latest NBC Victory
The Peacock's summer mainstay eclipses the night in all categories.

[08/14/18 - 08:26 AM]
Monday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Crown with ABC
The Peacock's "American Ninja Warrior" wins the evening in both categories.

[08/13/18 - 08:15 AM]
Sunday's Broadcast Ratings: PGA Overrun Pushes CBS Into Top Spot
The Eye edges ABC in both total viewers and adults 18-49.

[08/12/18 - 08:40 AM]
Saturday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Crown with ABC, CBS
The Peacock's "Dateline Saturday Night Mystery" leads the evening in both categories.

[08/11/18 - 08:28 AM]
Friday's Broadcast Ratings: NBC Tops Demos on Low Key Evening
An encore of "American Ninja Warrior" helps the Peacock lead the night among adults 18-49.

[08/10/18 - 12:59 PM]
E! Ranks #1 on Sunday in Primetime Among P18-34 Across Cable and Is the Most Social Entertainment Network of the Night
E! further spins the numbers for Sunday, August 5.

[08/10/18 - 11:40 AM]
TLC's "90 Day Fiance: Before the 90 Days" Brings in Highest-Rated Season Premiere in Franchise History
TLC further spins the numbers for Sunday, August 5.

[08/10/18 - 08:21 AM]
Thursday's Broadcast Ratings: CBS Tops Charts as NFL Boosts All Networks
Local coverage of preseason games inflate said numbers in both total viewers and adults 18-49.

[08/09/18 - 08:23 AM]
Wednesday's Broadcast Ratings: FOX Holds Off ABC, NBC in Demo Race
"MasterChef" helps the network hold off the competition among adults 18-49.

[08/08/18 - 08:12 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Top ABC, "Bachelor in Paradise" Premiere
The Peacock holds off the competition in both total viewers and adults 18-49.