ID Shatters Ratings Milestones in April
-- Second Season of "On The Case with Paula Zahn" Breaks Network Record, Second Episode Garners 773k Total Viewers --
April 27, 2010
(Silver Spring, MD) April marks Investigation Discovery's highest April ever in prime delivery among HH, P2+, P/M/W25-54 and P/W18-49, 27 consecutive months of year-over-year prime gains in HH (since Jan 08 launch) and 12 straight months of year-over-year prime gains in P/W25-54. In addition, ID, America's leading investigation network, continues to be the fastest growing cable network in prime in P25-54 and P18-49, calendar year-to-date.
Also in April, each night of the week boasts double or triple-digit P25-54 delivery gains vs. April 09's nightly prime average: Mon, +36%; Tue, +111%; Wed, +42%; Thu, +55%; Fri, +76%; Sat, +59% and Sun, +71%.
Premiere of the second season of "On the Case with Paula Zahn" (4/18) was ID's highest HH program delivery ever (541k), only to be bested by the second episode (4/25) which achieved the network's highest P2+ (773k) and HH (590k) delivery ever for a network program, up 17% and 9% respectively vs. the second season premiere.
"On the Case with Paula Zahn" beat fully distributed networks A&E, Oxygen, MTV, WE, MSNBC and CNN in its timeslot in P2+ (773k); Hallmark, Oxygen, WE, CNN, MSNBC and MTV in P25-54 (323k); WE, CNN, MSNBC and MTV in W25-54 (203k); and Hallmark, WE, CNN and MSNBC in W18-49 (156k).
April 10 vs. April 09 Prime
HH +62% (256k vs. 158k)
P2+ +61% (304k vs. 189k)
P25-54 +62% (141k vs. 87k)
W25-54 +88% (94k vs. 50k)
M25-54 +27% (47k vs. 37k)
P18-49 +72% (115k vs. 67k)
W18-49 +90% (76k vs. 40k)