or


[06/01/10 - 08:58 AM]
ABC Marks Top Memorial Day in 4 Years
ABC spins the numbers for Monday, May 31.

[via press release from ABC]

ABC Marks Top Memorial Day in 4 Years

Some early points on ABC's Monday, ahead of the regular press release.

With The Bachelorette and the season opener of True Beauty on Memorial Day, ABC took second place on the night in Total Viewers and Adults 18-49, while finishing #1 on Monday with Adults 18-34, Adults 25-54 and across key Women (W18-34/W18-49/W25-54).

· ABC was up from Memorial Day Monday last year (5/25/09), when it aired The Bachelorette into the premiere of Here Come the Newlyweds, by 1.3 million viewers and by 15% in Adults 18-49, despite facing competition from the Stanly Cup Finals Game 2 this year. In fact in viewers and young adults, ABC marked its strongest Memorial Day results in 4 years - since 2006.

ABC's The Bachelorette finished #1 in its 2-hour time period (8-10pm) with Total Viewers (tie), Adults 18-49 and Adults 18-34. The ABC unscripted series also won its 2-hour slot for the 2nd straight week among its core audience of Women 18-34. In fact The Bachelorette stood as Monday's #1 TV show with Women 18-34 and Women 18-49.

· The Bachelorette posted year-to-year increases over its performance on Memorial Day last year of 1.6 million viewers and by 14% in Adults 18-49.

During the 10 o'clock hour, ABC's season premiere of True Beauty earned second place in Adults 18-49 and finished #1 across all key Women (W18-34/W18-49/W25-54).

· True Beauty improved the hour year to year for ABC, up over the Memorial Day premiere of Here Come the Newlyweds last year by 10% in Total Viewers and by 11% in Adults 18-49.

Quick Take for Monday, May 31, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 on the Night in Adults 18-34, Adults 25-54 and All Key Women, Marking is Best Memorial Day Results in Viewers and Adults 18-49 Since 2006

Up Over its Year-Ago Performance, ABC's "The Bachelorette" Leads its 2-Hour Time Period in Total Viewers and Adults 18-49

"The Bachelorette" is Monday's No. 1 Program Among Key Women Demos

Premiere of "True Beauty" Improves its Time Period in Viewers and Young Adults

Monday Night (8:00-11:00 p.m.)

With "The Bachelorette" and the season opener of "True Beauty" on Memorial Day, ABC took second place on the night in Total Viewers (6.9 million) and Adults 18-49 (2.3/7), while finishing No. 1 on Monday with Adults 18-34 (1.9/6), Adults 25-54 (2.8/7-tie) and across key Women (W18-34/W18-49/W25-54).

· ABC was up from Memorial Day Monday last year (5/25/09), when it aired "The Bachelorette" into the premiere of "Here Come the Newlyweds," by 1.3 million viewers and by 15% in Adults 18-49, despite facing competition from the Stanley Cup Finals' Game 2 on NBC this year. In fact in viewers and young adults, ABC marked its strongest Memorial Day results in 4 years - since 2006.

"The Bachelorette - SP - 5/31" (8:00-10:00 p.m.)

ABC's "The Bachelorette" finished No. 1 in its 2-hour time period (8:00-10:00 p.m.) with Total Viewers (7.6 million-tie), Adults 18-49 (2.4/7) and Adults 18-34 (2.0/7). The ABC unscripted series also won its time-slot for the 2nd straight week among its core audience of Women 18-34 (3.0/10). In fact "The Bachelorette" stood as Monday's No. 1 TV show with Women 18-34 and Women 18-49.

· "The Bachelorette" posted year-to-year increases over its performance on Memorial Day last year of 1.6 million viewers and 14% in Adults 18-49 (6.0 million vs. 2.1/6 on 5/25/09).

"True Beauty - 5/31" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's season premiere of "True Beauty" earned second place in Adults 18-49 (2.1/6) and finished No. 1 across all key Women (W18-34/W18-49/W25-54).

· "True Beauty" improved the hour year to year for ABC, up over the Memorial Day premiere of "Here Come the Newlyweds" last year by 10% in Total Viewers (5.4 million vs. 4.9 million) and by 11% in Adults 18-49 (2.1/6 vs. 1.9/5).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 31% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 5/31/10.





  [june 2010]  
S
M
T
W
T
F
S
  


· BACHELORETTE, THE (ABC)
· HERE COME THE NEWLYWEDS (ABC)
· TRUE BEAUTY (ABC)





most recent ratings | view all posts
[08/22/17 - 08:32 AM]
Monday's Broadcast Ratings: NBC Tops Charts Despite News Disruption
The Peacock once again wins the evening in total viewers and adults 18-49.

[08/21/17 - 11:44 AM]
TV One's "Rickey Smiley for Real" Garners Second Consecutive Week of Growth Among Women 18-49 and 25-54
TV One further spins the numbers for Tuesday, August 15.

[08/21/17 - 08:26 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Hold Off Competition
The Eye wins the night among total viewers as well as adults 18-49.

[08/20/17 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NBC Split Demo Crown
NASCAR on the Peacock and a rebroadcast of its Princess Diana special on the Eye lead the evening.

[08/19/17 - 08:37 AM]
Friday's Broadcast Ratings: CBS Gets Another Bump from "Big Brother" Special
The Eye edges the competition in both total viewers and adults 18-49.

[08/18/17 - 09:00 AM]
Season Two of Original Scripted Series "Chesapeake Shores" Catapults Hallmark Channel as Top-Rated and Most-Watched Cable Network
The Hallmark Channel further spins the numbers for the week of August 7-13.

[08/18/17 - 08:12 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Onto Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[08/17/17 - 08:19 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Hold Off ABC, "CMA Fest"
The Peacock edges the Alphabet by one-tenth of a ratings point among adults 18-49.

[08/16/17 - 08:17 AM]
Tuesday's Broadcast Ratings: NBC Continues Its Win Streak
The Peacock, powered by "America's Got Talent," has won Tuesday night for 13 consecutive weeks.

[08/15/17 - 11:21 AM]
Hallmark Movies & Mysteries' Newest "Garage Sale Mystery Month" Premiere Scores as Highest-Rated and Most-Watched Telecast in Network History
The Hallmark Channel spins the numbers for the week of August 7-13.

[08/15/17 - 10:02 AM]
"Younger" Continues to Break All-Time Series Records with Highest-Rated and Most-Watched Episode Ever
TV Land further spins the numbers for Wednesday, August 9.

[08/15/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC, "Bachelor in Paradise" Win Demo Crown
The Alphabet narrowly edges NBC and "American Ninja Warrior" among adults 18-49.

[08/14/17 - 01:27 PM]
USA Network's "The Sinner" Is the #1 New Cable Series Year-to-Date in P18-49, P25-54 and P2+ in L3
USA further spins the numbers for the series to date.

[08/14/17 - 08:42 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Continue Sunday Reign
The Eye has won the adults 18-49 crown for seven consecutive Sundays.

[08/13/17 - 08:32 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
The Peacock's "Dateline Saturday Night Mystery" leads the night in both categories.