WE tv Draws Women 18-49 With Season Premieres of Bridezillas and My Fair Wedding With David Tutera
NEW YORK, NY - June 7, 2010 - On Sunday night, June 6, WE tv debuted the seventh season of "Bridezillas" and the third season of "My Fair Wedding with David Tutera." "My Fair Wedding" had its best season premiere in the show's history for household rating (0.8) and delivery of W18-49 (372,000), W25-54 (341,000) and total viewers (710,000). The episode was also the series' most watched telecast ever among W18-34, W18-49 and total viewers.
In addition, the "Bridezillas" season opener rated +14% higher than the series' season six average. "My Fair Wedding" experienced a +33% HH rating increase over the series' season two average.
The network grew its coveted W18-49 demo over the course of the night, with "Bridezillas" at 9 pm delivering 368,000 W18-49, and "My Fair Wedding" at 10 pm delivering 372,000 W18-49.
WE tv has long been the go-to destination for all things wedding, and the debut of the new seasons of "Bridezillas" and "My Fair Wedding" marks a strong kick-off for the network's annual Wedding Week, which features new seasons of its most popular original wedding series and four new specials. In addition to the programming, this year's Wedding Week offers viewers the network's first-ever $100,000 Wedding Watch-and-Play Giveaway.
About WE tv
WE tv (http://www.wetv.com), a subsidiary of Rainbow Media Holdings LLC, is the premier source for women looking to satisfy their curiosity with fascinating, real-life stories and entertaining, fresh content that is relevant to key stages of their lives. Available in over 76 million homes, WE tv's programming offers viewers compelling perspectives on women's lives ranging from the ordinary to the extraordinary, presented in a non-judgmental voice. The network's popular original series include the signature show Bridezillas; critically acclaimed, viewer favorite The Locator (the network's most-watched-series ever), Amazing Wedding Cakes, My Fair Wedding with David Tutera and Raising Sextuplets. WE tv is available in HD and WE tv On Demand is available in more than 30 million homes.
WE tv's public affairs initiative, WE Empowers Women, is dedicated to creating programs that foster and celebrate women's strength, confidence and diversity. The network's newest initiative, WE Volunteer (http://www.wevolunteer.tv), celebrates the idea that one full day - just 24 hours - of community service can make a difference in someone else's life. The initiative is a call-to-action for women to become more involved in their communities by connecting them with local causes they are passionate about while encouraging them to volunteer.
Source: Nielsen Media Research