ABC Wins 2nd Straight Monday/The Bachelorette Grows Again
Some early points ahead of ABC's regular Monday press release.
With The Bachelorette and True Beauty, ABC won its 2nd straight Monday night among Adults 18-49 (2.3/7), beating second-place CBS by 21% (1.9/6), third-place Fox by 44% (1.6/5) and fourth-place NBC by 53% (1.5/5). In fact, ABC delivered the #1 position in all 6 half-hours of the evening.
· Growing its overall Monday audience year to year for the 3rd straight week, ABC was up over the year-ago Monday (6/15/09) by 1.5 million viewers (7.4 million vs. 5.9 million) and 10% in Adults 18-49 (2.3/7 vs. 2.1/6).
From 8-10pm, ABC's The Bachelorette finished #1 in its 2-hour time period for the 3rd week running in both Total Viewers (8.3 million) and Adults 18-49 (2.6/8). The Bachelorette stood as Monday's #1 TV program among Adults 18-49 (tie) and registered as the night's top-rated show for the 3rd week in a row across all key Women (W18-34/W18-49/W25-54).
· The Bachelorette grew its overall audience year to year for the 3rd week in a row. The show was also built over the prior week by 5% (8.3 million vs. 7.9 million), rising for the 2nd straight week.
During the 10 o'clock hour, ABC's True Beauty finished #1 among Adults 18-49. The ABC unscripted series defeated NBC's original scripted series, Person's Unknown, by an even wider margin in the hour this week of 2.0 million viewers (5.4 million vs. 3.4 million) and by 58% (1.9/6 vs. 1.2/4).
· True Beauty greatly improved its time period for ABC, over the year-ago night with original programming, by 1.4 million viewers and by 27% in Adults 18-49 (4.0 million and 1.5/4 on 6/15/09 w/Here Come the Newlyweds).