CLOSING IN ON ITS BEST JUNE EVER AND PACING FOR ANOTHER RECORD BREAKING YEAR, BRAVO AVERAGES A MILLION PRIMETIME VIEWERS FOR THE FIRST TIME IN NETWORK HISTORY FOR THE WEEK OF JUNE 14TH
Bravo Attracts Most Affluent and Educated Audience In All of Cable Entertainment Among Adults 18-49
NEW YORK - June 23, 2010 - Closing in on its best June in history, Bravo is pacing for another record-breaking year in 2010 attracting the most affluent and educated audience in all of cable entertainment among the coveted adult 18-49 demo, according to Nielsen Media Research. Additionally, for the first time ever in network history, Bravo averaged one million total viewers in primetime for the week of June 14th, earning the network's best week ever. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.
Last week, Bravo averaged one million total viewers and 638,000 adults 18-49 and continues to be the most upscale and educated in all of cable entertainment. Year to-date, Bravo is on pace to have its best year ever, averaging 781,000 total viewers and 471,000 adults 18-49. And with the run-away success of the "The Real Housewives of New Jersey" series and the break-out late night gab-fest "Watch What Happens: Live" hosted by Andy Cohen, June is on stride to be the network's best June averaging 922,000 total viewers and 579,000 adults 18-49.
The lovely ladies of the Garden State continued their season of record ratings success. Monday's episode of "The Real Housewives of New Jersey," which featured Teresa's long awaited housewarming party and Danielle's long awaited "bubbies" transplant, delivered 2.85 million total viewers and 2.04 million adults 18-49. Through eight episodes, season two is averaging 2.36 million total viewers and 1.68 million adults 18-49, up 9 percent and 5 percent respectively from the prior season.
Monday's episode of "Watch What Happens: Live" delivered 1.84 million total viewers and once again, surged past TBS's "Lopez Tonight" and E!'s "Chelsea's Lately" by double digits in all key demos for 12 consecutive episodes. Monday's episode also beat Comedy Central's "Daily Show" by double digits in all key demos. The late night interactive talk show has averaged 1.37 million total viewers for the past twelve episodes. For clips from Monday's episode, which featured New Jersey Housewife, Danielle Staub's singing debut go to: http://www.bravotv.com/watch-what-happens-live/videos/danielles-world-premiere-performance.
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.
Source: Nielsen Media Research, Live+ 7 Day data through 6/06/10 blended with Live+ Same Day data through 6/21/10, M-Su 8P-11P, June '10: 5/31/10-6/20/10 vs. full prior months, 2010: 12/28/09-6/20/10 vs. same weeks of prior years, Week of June 14th-June 20th vs. prior weeks, week and program performance based on Live+ Same Day data. Upscale viewing data based on VPVH 3/29/10-6/20/10 Live+ 7 Day data through 6/06/10 blended with Live+ Same Day data through 6/20/10. WWHL data - LS data through 6/21/10, WWHL 4/15/10- 6/21/10 premiere average vs. head to head Lopez Tonight and Chelsea Lately episode average, key demos are P18-49, P25-54, total viewers.