or


[06/29/10 - 10:34 AM]
ABC's the Bachelorette Hits Season-Highs
ABC spins the numbers for Monday, June 28.

[via press release from ABC]

ABC's The Bachelorette Hits Season-Highs

Some early points for ABC's Monday, ahead of the regular press release.

Driven by continued strong returns from both The Bachelorette and True Beauty, ABC once again earned first place on Monday in both Total Viewers (8.1 million) and Adults 18-49 (2.7/8), hitting summer-highs on the night with its top summer performance since 7/27/09. In fact the Network ranked #1 in Adults 18-49 for its 4th straight Monday, beating second-place CBS by 50% (1.8/5), third-place Fox by 69% (1.6/5) and fourth-place NBC by 93% (1.4/4).

· Gaining overall audience year to year for the 5th week in a row, ABC built its Monday numbers over the same night last year (6/29/09) by 1.2 million viewers and 13% in Adults 18-49 (6.9 million and 2.4/7).

The time-period leader, ABC's The Bachelorette finished #1 for the 5th week in a row, overpowering its nearest 8-10pm competition (CBS) by 3.0 million viewers (9.7 million vs. 6.7 million) and by 60% (3.2/10 vs. 2.0/6). The veteran unscripted series gained overall audience during each half-hour of its 2-hour broadcast.

· The Bachelorette finished as Monday's #1 television program in Adults 18-49 for the 3rd week in a row, and for the 5th week running was the night's dominant #1 TV show across all key Women demographics (W18-34/W18-49/W25-54).

· The Bachelorette achieved season-highs in Total Viewers and Adults 18-49. In fact excluding season finales, the series drew its biggest audience since February 2004 (since 2/18/04 during Season 2) and its highest Adult 18-49 rating since February 2005 (since 2/21/05 during Season 3).

· On average, The Bachelorette is up over its performance at the same point last year by 1.2 million viewers and by 7% in Adults 18-49.

ABC's True Beauty ranked #1 in the 10 o'clock hour across all key Women demos (W18-34/W18-49/W25-54).

· On average, True Beauty is improving its time period year to year for ABC by 8% in Total Viewers.

Quick Take for Monday, June 28, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 for the 4th Monday in a Row in Adults 18-49, Hitting Summer Highs on the Night in Viewers and Young Adults Since July 2009

ABC's "The Bachelorette" Leads its Slot for the 4th Week in a Row in Viewers And Young Adults, Hitting a Summer High in Adults 18-49

Excluding Season Finales, "The Bachelorette" Draws its Most-Watched Telecast Since February 2004 and Top Adults 18-49 Performance Since February 2005

On Average Year to Year, "The Bachelorette" is Up By 1.2 Million Viewers and by 13% in Adults 18-49

At 10pm, "True Beauty" is No. 1 Across All Key Women Demos

Monday Night (8:00-11:00 p.m.)

Driven by continued strong returns from both "The Bachelorette" and "True Beauty," ABC once again earned first place on Monday in both Total Viewers (8.1 million) and Adults 18-49 (2.7/8), hitting summer highs on the night with its top summer performance since 7/27/09. In fact the Network ranked No. 1 in Adults 18-49 for its 4th straight Monday, beating second-place CBS by 50% (1.8/5), third-place Fox by 69% (1.6/5) and fourth-place NBC by 93% (1.4/4).

· Gaining overall audience year to year for the 5th week in a row, ABC built its Monday numbers over the same night last year (6/29/09) by 1.2 million viewers and 13% in Adults 18-49 (6.9 million and 2.4/7).

"The Bachelorette" (8:00-10:00 p.m.)

The time-period leader, ABC's "The Bachelorette" finished No. 1 for the 5th week in a row, overpowering its nearest 8:00 - 10:00 p.m. competition (CBS) by 3.0 million viewers (9.7 million vs. 6.7 million) and by 60% (3.2/10 vs. 2.0/6). The veteran unscripted series gained overall audience during each half-hour of its 2-hour broadcast.

· "The Bachelorette" finished as Monday's No. 1 television program in Adults 18-49 for the 3rd week in a row, and for the 5th week running was the night's dominant No. 1 TV show across all key Women demographics (W18-34/W18-49/W25-54).

· "The Bachelorette" achieved season-highs in Total Viewers and Adults 18-49. In fact excluding season finales, the series drew its biggest audience since February 2004 (since 2/18/04 during Season 2) and its highest Adult 18-49 rating since February 2005 (since 2/21/05 during Season 3).

· On average, "The Bachelorette" is up over its performance at the same point last year by 1.2 million viewers (9.0 million vs. 7.8 million) and by 7% in Adults 18-49 (3.0/8 vs. 2.8/8).

"True Beauty" (10:00-11:00 p.m.)

ABC's "True Beauty" ranked No. 1 in the 10 o'clock hour across all key Women demos (W18-34/W18-49/W25-54).

· On average, "True Beauty" is improving its time period year to year for ABC by 8% in Total Viewers (5.2 million vs. 4.8 million).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 6/28/10.





  [june 2010]  
S
M
T
W
T
F
S
  


· BACHELORETTE, THE (ABC)
· TRUE BEAUTY (ABC)





most recent ratings | view all posts
[12/02/16 - 11:38 AM]
"DC's Legends of Tomorrow" Hits Series Highs in The CW's #DCWeek Finale
The CW spins the numbers for Thursday, December 1.

[12/02/16 - 09:16 AM]
Thursday's Broadcast Ratings: NBC Tops Charts with "Thursday Night Football"
The Peacock eclipses the competition among total viewers and adults 18-49.

[12/02/16 - 06:53 AM]
HGTV's "Fixer Upper" Season Four Scores Its Highest-Rated Premiere Ever
HGTV spins the numbers for Tuesday, November 29.

[12/01/16 - 12:19 PM]
"Arrow" Shoots to Season Highs as #DCWeek Continues
The CW spins the numbers for Wednesday, November 30.

[12/01/16 - 09:09 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, NBC Big with Total Viewers
The Peacock's "Dolly Parton's Christmas of Many Colors: Circle of Love" is the most-watched program last night.

[11/30/16 - 02:11 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 28.

[11/30/16 - 01:30 PM]
FXX Surges on Strength of Historic "The Simpsons 600 Marathon"
FXX spins the numbers for the recent stunt.

[11/30/16 - 01:05 PM]
A&E's "Leah Remini: Scientology and the Aftermath" Becomes the Network's #1 Original Series Debut in More Than 2 Years
A&E spins the numbers for Tuesday, November 29.

[11/30/16 - 12:12 PM]
"The Flash" Races to Its Most Watched Episode in Two Years as #DCWeek Speeds Up
The CW spins the numbers for Tuesday, November 29.

[11/30/16 - 11:46 AM]
Hallmark Channel's "Countdown to Christmas" Celebration Serves Up Ratings and Delivery Success
The Hallmark Channel spins the numbers for the week of November 21-27.

[11/30/16 - 10:31 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Continue Their Reign
The Peacock wins the night in total viewers as well as adults 18-49.

[11/30/16 - 08:56 AM]
NBC Wins the Night Among the Big 4 in Every Key Measure, Led by "This Is Us"
NBC spins the numbers for Tuesday, November 29.

[11/30/16 - 08:34 AM]
"60 Minutes" Is the #1 Non-Sports Program for Third Straight Week
CBS spins the numbers for Sunday, November 27.

[11/30/16 - 08:28 AM]
ABC's Regular Tuesday Line-up Returns with Solid Results as "S.H.I.E.L.D." Draws Its Biggest Audience Since Early October
ABC spins the numbers for Tuesday, November 29.

[11/30/16 - 07:46 AM]
"Dateline NBC" Grows in Every Demo for November 2016 Sweeps, Tops Friday Newsmagazine Competition Across the Board
NBC News spins the numbers for the November sweeps period.