or


[06/29/10 - 02:21 PM]
Animal Planet Scores "Surprisingly Human" Viewership During Second Quarter
Animal Planet spins the numbers for the second quarter of 2010.

[via press release from Animal Planet]

ANIMAL PLANET SCORES "SURPRISINGLY HUMAN" VIEWERSHIP DURING SECOND QUARTER

Animal Planet logged record-setting viewership in 2Q10.

(New York, NY, June 29, 2010) - Just as Animal Planet's new brand ethos "Surprisingly Human" was unveiled this spring and reflected the strength of returning series RIVER MONSTERS and WHALE WARS, Animal Planet logged record-setting viewership in 2Q10.

Delivery highlights include:

2Q10 vs. 2Q09

HH +8% (470K vs. 436K)

P2+ +10% (623K vs. 567K)

P25-54 +10% (280K vs. 255K)

P18-49 +9% (269K vs. 247K)

W25-54 +12% (134K vs. 120K)

M25-54 +8% (146K vs. 135K)

W18-49 +9% (127K vs. 117K)

Animal Planet also had its best-ever second quarter prime delivery among P25-54 (280K), P18-49 (269K) and M25-54 (146K). The network produced 10 straight quarters of year-ago prime delivery gains among P18-49 (269K) and seven consecutive quarters among P25-45 (280K), M25-54 (146K) and W25-54 (134K).

RIVER MONSTERS remained Animal Planet's top-performing series ever among all demos, with all seven season two episodes delivering more than 1.5M P2+ viewers.. In May 2010, the mystery series hosted by biologist and extreme angler Jeremy Wade helped Animal Planet rank among the top 5 performing ad-supported cable networks in the Sunday 10 PM timeslot (excluding movies and sports) based on P25-54 and M25-54 delivery.

WHALE WARS and the adventures of Paul Watson and the Sea Shepherd Conservation Society remained Animal Planet's second best-performing series ever among all demos, with the first four episodes of season three delivering more than 1.1M P2+ viewers, up 7% compared to season two. In June 2010, the series helped the network rank among the top 5 performing ad-supported cable networks in the Friday 9 PM timeslot (excluding movies and sports) based on P25-54, P18-49 and M25-54 delivery. The most recent premiere, "Stealth Attack" on June 27, is the second most-watched episode ever, with more than 1.3M P2+ viewers, trailing just behind last year's season two finale.





  [june 2010]  
S
M
T
W
T
F
S
  


· RIVER MONSTERS (ANIMAL PLANET)
· WHALE WARS (ANIMAL PLANET)





most recent ratings | view all posts
[01/23/18 - 09:32 AM]
"The Assassination of Gianni Versace: American Crime Story" Premieres to 5.5 Million Total Viewers
FX further spins the numbers for Wednesday, January 17.

[01/23/18 - 08:24 AM]
Monday's Broadcast Ratings: ABC Keeps Top Spot with "Bachelor," "Good Doctor"
The Alphabet leads the night in both total viewers and adults 18-19.

[01/22/18 - 03:11 PM]
"Corporate" Is Highest-Rated Basic-Cable Prime Comedy Premiere of the 2017-18 Season Among Men 18-34
Comedy Central further spins the numbers for Wednesday, January 17.

[01/22/18 - 08:31 AM]
Sunday's Broadcast Ratings: FOX Dominates with NFC Championship
The Eagles/Vikings blowout is not surprisingly down from last year's primetime championship on CBS.

[01/21/18 - 09:04 AM]
Saturday's Broadcast Ratings: NBA Primetime Return Puts ABC on Top
The Alphabet wins the evening among adults 18-49.

[01/20/18 - 08:35 AM]
Friday's Broadcast Ratings: CBS Keeps Top Spot in Viewers, Demos
"MacGyver" and "Hawaii Five-0" lead the night in adults 18-49, while "Blue Bloods" is the most-watched program.

[01/19/18 - 08:13 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition in Viewers, Demos
Plus: ABC and The CW's dramas return up from their fall finales.

[01/18/18 - 08:18 AM]
Wednesday's Broadcast Ratings: FOX, "9-1-1" Edge Demo Race
The network's new drama helps lead the night among adults 18-49.

[01/17/18 - 08:13 AM]
Tuesday's Broadcast Ratings: "This Is Us," "Ellen's Game of Games" Top Charts for NBC
The Peacock cruises to victory among adults 18-49 last night.

[01/16/18 - 06:20 PM]
"The Office" Marathon Delivers Big Gains for Comedy Central with Total-Day Rating Up 71% Against Year-Ago
Comedy Central spins the numbers for Monday, January 15.

[01/16/18 - 08:15 AM]
Monday's Broadcast Ratings: "Bachelor," "Good Doctor" Top Charts for ABC
The Alphabet's duo helps lead the night in total viewers and adults 18-49.

[01/15/18 - 08:26 AM]
Sunday's Broadcast Ratings: FOX Gets Huge Boost from NFL Overrun
The network's playoff coverage grows to more than 35 million viewers last night.

[01/14/18 - 08:27 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Playoffs to Victory
Divisional game between the Titans and Patriots easily wins the night in all categories.

[01/13/18 - 08:32 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Onto Top Spot
Mainstay "Blue Bloods" is the night's most-watched program.

[01/12/18 - 09:04 AM]
2017 Marks BBC America's Most Watched Year Ever
BBC American further spins the numbers for the year to date.