or


[06/29/10 - 02:21 PM]
Animal Planet Scores "Surprisingly Human" Viewership During Second Quarter
Animal Planet spins the numbers for the second quarter of 2010.

[via press release from Animal Planet]

ANIMAL PLANET SCORES "SURPRISINGLY HUMAN" VIEWERSHIP DURING SECOND QUARTER

Animal Planet logged record-setting viewership in 2Q10.

(New York, NY, June 29, 2010) - Just as Animal Planet's new brand ethos "Surprisingly Human" was unveiled this spring and reflected the strength of returning series RIVER MONSTERS and WHALE WARS, Animal Planet logged record-setting viewership in 2Q10.

Delivery highlights include:

2Q10 vs. 2Q09

HH +8% (470K vs. 436K)

P2+ +10% (623K vs. 567K)

P25-54 +10% (280K vs. 255K)

P18-49 +9% (269K vs. 247K)

W25-54 +12% (134K vs. 120K)

M25-54 +8% (146K vs. 135K)

W18-49 +9% (127K vs. 117K)

Animal Planet also had its best-ever second quarter prime delivery among P25-54 (280K), P18-49 (269K) and M25-54 (146K). The network produced 10 straight quarters of year-ago prime delivery gains among P18-49 (269K) and seven consecutive quarters among P25-45 (280K), M25-54 (146K) and W25-54 (134K).

RIVER MONSTERS remained Animal Planet's top-performing series ever among all demos, with all seven season two episodes delivering more than 1.5M P2+ viewers.. In May 2010, the mystery series hosted by biologist and extreme angler Jeremy Wade helped Animal Planet rank among the top 5 performing ad-supported cable networks in the Sunday 10 PM timeslot (excluding movies and sports) based on P25-54 and M25-54 delivery.

WHALE WARS and the adventures of Paul Watson and the Sea Shepherd Conservation Society remained Animal Planet's second best-performing series ever among all demos, with the first four episodes of season three delivering more than 1.1M P2+ viewers, up 7% compared to season two. In June 2010, the series helped the network rank among the top 5 performing ad-supported cable networks in the Friday 9 PM timeslot (excluding movies and sports) based on P25-54, P18-49 and M25-54 delivery. The most recent premiere, "Stealth Attack" on June 27, is the second most-watched episode ever, with more than 1.3M P2+ viewers, trailing just behind last year's season two finale.





  [june 2010]  
S
M
T
W
T
F
S
  


· RIVER MONSTERS (ANIMAL PLANET)
· WHALE WARS (ANIMAL PLANET)





most recent ratings | view all posts
[04/17/21 - 10:08 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Demos with "Blue Bloods"
The Eye holds off the competition in total viewers, shares the demo crown with ABC and FOX.

[04/16/21 - 10:00 AM]
Thursday's Broadcast Ratings: ABC Leads Night in Viewers, Demos
"Grey's Anatomy" tops the charts for the Alphabet among adults 18-49.

[04/15/21 - 10:00 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Tops Charts for FOX
The network leads the night in total viewers as well as adults 18-49.

[04/14/21 - 10:02 AM]
Tuesday's Broadcast Ratings: "This Is Us" Leads Demo Race for NBC
An all-repeat CBS however is the most-watched network last night.

[04/13/21 - 10:01 AM]
Monday's Broadcast Ratings: "The Voice" Tops Viewers, Demos for NBC
ABC's "American Idol" shares the honors among adults 18-49.

[04/12/21 - 10:00 AM]
Sunday's Broadcast Ratings: CBS Leads Tight Race in Viewers, Demos
Overrun of the 2021 Masters Tournament in primetime helps lift the Eye to top honors in both categories.

[04/11/21 - 10:16 AM]
Saturday's Broadcast Ratings: NBA Returns on Top in Demos for ABC
The Alphabet's primetime coverage leads the night in adults 18-49.

[04/10/21 - 10:03 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Tops Demos for FOX
Plus: "Blue Bloods" on CBS leads the night among total viewers.

[04/09/21 - 10:05 AM]
Thursday's Broadcast Ratings: ABC, NBC Lead Competitive Night
"Grey's Anatomy" and "Law & Order: Special Victims Unit" both top the evening among adults 18-49.

[04/08/21 - 10:05 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Leads Demo Race for FOX
The show's latest installment leads the night in adults 18-49 while NBC's dramas are the most-watched programs overall.

[04/07/21 - 10:03 AM]
Tuesday's Broadcast Ratings: "NCIS" Puts CBS on Top in Viewers, Demos
The Eye pulls in front among total viewers and adults 18-49.

[04/06/21 - 10:01 AM]
Monday's Broadcast Ratings: CBS Wraps NCAA Coverage on Top
The Eye's Men's Basketball National Championship Game easily wins the evening in all categories.

[04/05/21 - 10:07 AM]
Sunday's Broadcast Ratings: "American Idol" Puts ABC on Top in Demos
The reality competition leads the night among adults 18-49 while "60 Minutes" on CBS is the most-watched program overall.

[04/05/21 - 08:52 AM]
Vice TV Is America's Fastest Growing Entertainment Cable Network
The network is reporting 10% growth in adults 18-49 and 20% growth in adults 25-54.

[04/04/21 - 10:21 AM]
Saturday's Broadcast Ratings: NCAA's Final Four Puts CBS on Top
The Eye dominates the evening in both total viewers and adults 18-49.