'AMERICA'S GOT TALENT' AND 'MACY'S 4TH OF JULY' SPECIAL PROVIDE NBC RATINGS FIREWORKS FOR THE PRIMETIME WEEK OF JUNE 28-JULY 4

NBC TIES FOR #2 FOR THE WEEK IN ADULTS 18-49 AND TIES FOR #1 IN ADULTS 25-54

'TALENT' IS #1 FOR THE WEEK IN 18-49 AND TOTAL VIEWERS; HAS DELIVERED THE #1 NON-SPORTS RATING FOR THREE WEEKS IN A ROW IN 18-49 AND FIVE WEEKS IN A ROW IN TOTAL VIEWERS

'LAST COMIC STANDING' WINS THE 10 P.M. ET HOUR IN 18-49 ON MONDAY AND THEN DOES IT AGAIN WITH AN ENCORE ON TUESDAY

THE WEDNESDAY 'AMERICA'S GOT TALENT' HITS A NEW HIGH IN TOTAL VIEWERS, WHILE MATCHING LAST YEAR'S SEASON FINALE RATING IN ADULTS 18-49

WEDNESDAY'S 'TALENT' HAS INCREASED WITH EVERY TELECAST SO FAR THIS SEASON IN TOTAL VIEWERS

WEDNESDAY'S 'SVU' LOCKS UP ITS HIGHEST 18-49 RATING SINCE JUNE 2 AND THURSDAY'S 'OFFICE' FILES ITS HIGHEST RATING SINCE JUNE 10

NBC SWEEPS THE FRIDAY HALF-HOURS IN 18-49 WITH 'FRIDAY NIGHT LIGHTS' AND 'DATELINE,' AS 'FNL' RANKS #1 OR TIED FOR #1 IN ITS SLOT FOR A SIXTH WEEK IN A ROW

ON SUNDAY, 'MACY'S 4TH OF JULY FIREWORKS� SPECTACULAR' RANKS #1 FOR THE NIGHT, HITTING A THREE-YEAR HIGH AND JUMPING 40 PERCENT OVER LAST YEAR'S SATURDAY TELECAST IN 18-49

'DATELINE NBC' AND 'LAW & ORDER: CRIMINAL INTENT' ALSO TIE FOR THEIR TIME-PERIOD WINS SUNDAY IN 18-49

UNIVERSAL CITY, Calif. - July 7, 2010 - The #1 show of the week in adults 18-49 and total viewers, "America's Got Talent," and the top-rated "Macy's 4th of July Fireworks� Spectacular" in three years led NBC to an average 1.3 rating, 5 share in adults 18-49 and 4.7 million viewers overall for the week of June 28-July 4, according to in-home viewing figures from Nielsen Media Research.

For the week, NBC tied for #2 in primetime in adults 18-49 and adults 18-34 and tied for #1 in adults 25-54. NBC ranked #2 outright among the major networks in total viewers. NBC was #1 in adults 18-49 on three nights last week, Wednesday, Friday and Sunday.

The Wednesday edition of "America's Got Talent," with a 3.5 rating in adults 18-49 and 12.9 million viewers overall, was the #1 program of the week in both adults 18-49 and total viewers. The Tuesday edition of "America's Got Talent" was the #3 program of the week in 18-49 and the #2 program in total viewers.

An edition of "America's Got Talent" has been the #1 non-sports telecast on the major networks every week the show has aired this summer, a streak that has now reached five weeks. In adults 18-49, "Talent" has generated the #1 non-sports rating for the last three weeks in a row.

Last Wednesday's "America's Got Talent" matched the highest 18-49 rating and delivered the biggest overall viewer total of any non-sports primetime telecast on any major networks in four weeks. The last non-sports program to rate higher in 18-49 was the June 8 "Glee" original on Fox (4.7) and the last non-sports telecast to deliver a bigger average viewership came that same night with "America's Got Talent" (13.1 million viewers).

Also ranking among the top 20 programs for the June 28-July 4 week in primetime's key demographic of adults 18-49, were the Wednesday encore of "Talent" (#13, tied), Wednesday's "Law & Order: SVU" (#15, tied), Tuesday's "Last Comic Standing" encore (#15, tied), and Monday's regular edition of "Last Comic Standing" (#19, tied)

Primetime averages for the week of June 28-July 4 in adults 18-49 were Fox (1.5/6), NBC and ABC (1.3/5), CBS (1.1/4) and CW (0.4/1). In overall total viewers the weekly averages were CBS (5.6 million), NBC (4.7 million), ABC (4.5 million), Fox (4.1 million) and CW (0.9 million).

NBC highlights for the week of June 28-July 4

* On Monday, "Last Comic Standing" grew from its first half-hour to its fourth by 31 percent in 18-49 rating and by 25 percent in total viewers to rank #1 among the major networks in the 10-11 p.m. ET hour in adults 18-49, adults 18-34 and all key adult-male demographics.

* On Tuesday, "America's Got Talent" was the #1 program of the night in adults 18-49, total viewers and other key measures, topping such primetime rivals as Fox's "Hell's Kitchen" and ABC's "Wipeout" and "Downfall." "Talent" ranked #1 in its time period in adults 18-49, adults 25-54, total viewers and other key measures.

* From its first half-hour to its second, the Tuesday "Talent" increased by 23 percent in 18-49 rating and by 23 percent or 2.1 million persons in total viewers, easily the biggest gain among the major networks in the time period.

* Also on Tuesday, an encore telecast of "Last Comic Standing" at 10 p.m. ET dominated the time period's major-network competition demographically, ranking #1 in adults 18-49 and all key demos - adults, men and women 18-34, 18-49 and 25-54. "Last Comic" matched or topped the ABC-CBS competition combined in adults, men and women 18-34 and men 18-49.

* Additionally on Tuesday, "Losing It With Jillian" gained 8 percent week to week in both adults 18-49 and total viewers.

* On Wednesday, "America's Got Talent" matched the highest 18-49 rating for any Wednesday edition of "Talent" in nearly four years, equaling the 3.5 rating for both last week and last season's "Talent" finale on September 16, 2009.

* "America's Got Talent" was the #1 show of the night Wednesday in adults 18-49, adults 25-54, adults 18-34, total viewers and other key measures. "Talent" ranked #1 in its hour in adults 18-49, total viewers and nearly all other key measures.

* The Wednesday edition of "Talent" has grown with each telecast so far this season in total viewers. "Talent" this week increased 5 percent in overall viewership versus the prior week and has grown by 25 percent or more than 2.5 million persons in total viewers since its Wednesday season debut on June 2.

* Also on Wednesday, an encore telecast of "America's Got Talent" ranked #1 among the major networks in the 8 p.m. ET hour in total viewers, men 18-49 and men 25-54.

* Additionally on Wednesday, a rebroadcast of "Law & Order: Special Victims Unit" ranked #1 among the major networks in the hour in adults 18-49 and all other key demographics with its top 18-49 rating since June 2.

* NBC ranked #1 in primetime Wednesday in adults 18-49, adults 25-54, total viewers and most other key ratings categories.

* On Thursday, "The Office" filed its highest 18-49 rating since June 10.

* On Friday, "Friday Night Lights" won the 8 p.m. ET hour in adults 18-49, marking the sixth straight week the critically acclaimed drama has ranked #1 or tied for #1 among the major network in the slot. "Lights" matched its highest 18-49 rating since May 14.

* Also on Friday, a "Dateline NBC" encore was the #1 major-network telecast of the night in 18-49. "Dateline" won the 9-11 p.m. ET slot in adults 18-49 and all other key demographics against mostly original competition on the major networks.

* NBC led Friday night in adults 18-49, winning six of six half-hours.

* Saturday's "Law & Order: SVU" encore won the 10 p.m. ET hour in adults 18-49, total viewers and other key categories.

* On Sunday, "Dateline NBC" tied for the 7-9 p.m. ET slot win in adults 18-49.

* Also on Sunday, "Macy's 4th of July Fireworks Spectacular" scored three-year highs and delivered the #1 major-network results of the night in adults 18-49 and total viewers. Versus last year, the "Macy's" special is up 40 percent in 18-49 and 33 percent in total viewers.

* Sunday also saw "Law & Order: Criminal Intent" tie for the time-period win at 10 p.m. ET in adults 18-49.

* NBC was #1 Sunday night in adults 18-49.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

Additional NBC highlights for the week of June 28-July 4:

On Monday, June 21 from 8-9 p.m. ET, "Persons Unknown" averaged a 0.9 rating, 3 share in adults 18-49 and 2.9 million viewers overall.

Monday from 9-11 p.m. ET, "Last Comic Standing" (1.6/5 in adults 18-49, 4.2 million viewers overall) ranked #1 among the major networks in its time period in men 18-34 and #2 in adults and women 18-34 and men 18-49. From its first hour to its second, "Last Comic Standing" increased by 31 percent in adults 18-49 (to a 1.7 from a 1.3) and by 25 percent in total viewers (to 4.4 million from 3.5 million).

For its second hour from 10-11 p.m. ET, "Last Comic Standing" ranked #1 among the major networks in adults 18-49, adults 18-34 and all key adult-male demographics.

On Tuesday, June 29 at 8 p.m. ET, "Losing It With Jillian" (1.3/4 in 18-49, 4.0 million viewers overall) gained 8 percent versus the prior week in both 18-49 rating (1.3 vs.1.2) and total viewers (4.0 million vs. 3.7 million). From its first half-hour to its second, this week's "Losing It" increased 8 percent in 18-49 rating (to a 1.3 from a 1.2).

Tuesday from 9-10 p.m. ET, "America's Got Talent" (2.9/9 in adults 18-49, 10.2 million viewers overall) was the #1 program of the night in adults 18-49, adults 25-54, total viewers and other key measures, on a night with such primetime competition as Fox's "Hell's Kitchen" and ABC's "Wipeout" and "Downfall" on ABC. "America's Got Talent" ranked #1 in its time period in adults 18-49, adults 25-54, total viewers and other key measures.

From its first half-hour to its second, "Talent" increased by 23 percent in 18-49 rating (to a 3.2/9 from a 2.6/8) and by 23 percent or 2.1 million persons in total viewers (to 11.3 million from 9.2 million), easily the biggest gain among the major networks in the time period.

Tuesday at 10 p.m. ET, an encore telecast of "Last Comic Standing" (1.7/5 in 18-49, 4.9 million viewers overall) dominated the time period's major-network competition demographically, ranking #1 in adults 18-49 and all key demos - adults, men and women 18-34, 18-49 and 25-54. "Last Comic" matched or topped the ABC-CBS competition combined in adults, men and women 18-34 and men 18-49.

On Wednesday, June 30 from 8-9 p.m. ET, an encore telecast of "America's Got Talent" (1.8/7 in 18-49, 7.3 million viewers overall) ranked #1 among the major networks in the hour in total viewers, men 18-49 and men 25-54 and #2 in adults 18-49 and all other key measures. From its first half-hour to its second, the "Talent" rebroadcast increased by 33 percent in 18-49 rating (to a 2.0/7 from a 1.5/6) and 25 percent or more than 1.6 million persons in total viewers (to 8.1 million from 6.5 million).

Wednesday at 9 p.m. ET, an original episode of "America's Got Talent" (3.5/11 in 18-49, 12.9 million viewers overall) matched the highest 18-49 rating for any Wednesday edition of "Talent" in nearly four years (since July 5. 2006 during the show's first season), matching the 3.5 rating for both the prior week and last season's "Talent" finale on September 16, 2009. In total viewers, this was the top Wednesday telecast of "Talent" since last year's September 16, 2009 finale (15.8 million). "Talent" also matched NBC's top non-Olympic 18-49 rating in the Wednesday 9-10 p.m. time period and delivered the highest total-viewer result in the slot since that same September 16, 2009 date.

The Wednesday edition of "Talent" has grown with each telecast so far this season in total viewers. "Talent" this week increased 5 percent in overall viewership versus the prior week (12.9 million vs. 12.4 million) and was up 25 percent or more than 2.5 million persons in total viewers versus the viewership for its Wednesday season debut on June 2 (12.9 million vs. 10.4 million).

"America's Got Talent" was the #1 show of the night on Wednesday in adults 18-49, adults 25-54, adults 18-34, total viewers and other key measures. "America's Got Talent" won the 9-10 p.m. ET hour in nearly all key measures - adults, men and women 18-49; adults, men and women 25-54; adults and men 18-34; and total viewers.

Wednesday at 10 p.m. ET, a rebroadcast of "Law & Order: Special Victims Unit" (1.7/6 in 18-49, 5.9 million viewers overall) ranked #1 among the major networks in the hour in adults 18-49 and all other key demographics with its top 18-49 rating since June 2. Facing encores of CBS's "CSI: NY" and ABC's "Castle" in the time period, "SVU" beat the ABC-CBS competition combined in adults and women 18-34.

NBC ranked #1 in primetime Wednesday in adults 18-49, adults 25-54, total viewers and most other key ratings categories.

On Thursday, July 1 at 8 p.m. ET, an encore telecast of "Community" averaged a 0.8/3 and 2.1 million viewers overall. "Community" is up 14 percent in 18-49 rating versus the prior week (0.8 vs. 0.7).

Thursday from 8:30-9 p.m. ET, "100 Questions" averaged a 0.7/3 in 18-49 and 1.9 million viewers overall. Versus the prior week, "100 Questions" is up 17 percent in 18-49 rating (0.7 vs. 0.6).

From 9-9:31 p.m. ET Thursday night, a rebroadcast of "The Office" (1.3/4 in 18-49, 2.8 million viewers overall) jumped 30 percent week to week in 18-49 (1.3 vs. 1.0) and 18 percent in total viewers (2.8 million vs. 2.3 million). This is the highest 18-49 rating for "The Office" since June 10 and its highest overall viewer total since June 3.

Thursday from 9:31-10 p.m. ET, an encore telecast of "30 Rock" (1.0/3 in 18-49, 2.4 million viewers overall) is up 25 percent in 18-49 rating versus the prior week (1.0 vs. 0.8) and up 18 percent in total viewers (2.4 million vs. 2.0 million).

Thursday from 10-10:31 p.m. ET, a rebroadcast of "The Office" (1.2/4 in 18-49, 2.5 million viewers overall) was up versus the prior week's rebroadcast in this slot by 20 percent in 18-49 rating (1.2 vs. 1.0) and up versus two weeks ago by 33 percent (1.2 vs. 0.9). In total viewers, the 10 p.m. "Office" encore is up 12 percent versus the previous week (2.5 million vs. 2.2 million) and up 20 percent versus two weeks ago (2.5 million vs. 2.1 million). In the time period, "The Office" is #1 or tied for #1 among the major networks in adults 18-34, men 18-34 and men 18-49.

Thursday from 10:31-11 p.m. ET, an encore telecast of "Parks and Recreation" averaged a 0.8/3 in 18-49 and 1.9 million viewers overall.

On Friday, July 2 from 8-9 p.m. ET, "Friday Night Lights" (1.1/4 in 18-49, 3.5 million viewers overall) finished #1 in the time period among the major networks in adults 18-49, giving the critically acclaimed drama a sixth straight week ranking #1 or tied for #1 in the Friday 8-9 p.m. hour. "Friday Night Lights" matched its highest 18-49 rating since May 14. In the time period, this week's "Friday Night Lights" ranked #1 or tied for #1 among the major network in every key ratings category -- adults, men and women 18-34, 18-49 and 25-54, as well as total viewers.

Friday from 9-11 p.m. ET, an encore telecast of "Dateline NBC" (1.2/5 in adults 18-49, 4.7 million viewers overall) was the #1 show of the night in adults 18-49. "Dateline" won the time period in every key demographic -- adults, men and women 18-34, 18-49 and 25-54 -- against mostly original programming on the other major networks. Week to week, "Dateline" is up 9 percent in 18-49 rating (1.2 vs. 1.1) and up 10 percent in total viewers (4.7 million vs. 4.3 million).

NBC is #1 for Friday night in adults 18-49 and has been #1 or tied for #1 for five of the last six Fridays. NBC also ranked #1 or tied for #1 this week in every other key demographic. NBC won all six of the night's half-hours in 18-49.

On Saturday, July 3 from 8-10 p.m. ET, an encore telecast of "America's Got Talent" (0.6/3 in 18-49, 2.7 million viewers overall) ranked #2 among the major networks in 18-49, total viewers and other key categories and tied for #1 among women 25-54. From its first half-hour to its fourth, "America's Got Talent" grew by 125 percent in 18-49 rating (to a 0.9 from a 0.4) and by 93 percent or more than 1.7 million persons in total viewers (3.6 million vs. 1.8 million).

Saturday at 10 p.m. ET, a rebroadcast of "Law & Order: Special Victims Unit" (0.9/4 in 18-49, 3.6 million viewers overall) ranked #1 among the major networks in adults 18-49, total viewers and other key categories. "Law & Order: SVU" was the #1 show of the night on the major networks in total viewers. From its first half-hour to its second, "Law & Order: SVU" grew by 25 percent in 18-49 rating (to a 1.0 from a 0.8) and by 14 percent in total viewers (3.8 million vs. 3.4 million).

On Sunday, July 4 from 7-9 p.m. ET, "Dateline NBC" (0.8/4 in 18-49, 3.8 million viewers overall) tied for the time-period win among the major networks in adults 18-49 (with ABC). From its first half-hour to its second, "Dateline" increased its 18-49 rating by 50 percent (to a 0.9 from a 0.6) and its overall viewership by 43 percent or nearly 1.4 million persons (4.5 million vs. 3.1 million).

From 9-10 p.m. ET, "Macy's 4th of July Fireworks� Spectacular" (1.4/7 in 18-49, 6.9 million viewers overall) displayed the night's #1 results in 18-49 and total viewers with gains over last year's Saturday telecast of 40 percent in adults 18-49 (1.4 vs. 1.0) and 33 percent or 1.7 million persons in total viewers (6.9 million vs. 5.2 million). From its first half-hour to its second, the "Macy's" special grew in 18-49 by 33 percent (to a 1.6 from a 1.2) and in total viewers by 58 percent or 3.1 million persons (to 8.5 million from 5.4 million).

These are the highest 18-49 and total-viewer results for the "Macy's 4th of July Fireworks Spectacular" in three years, since the telecast on Wednesday, July 4, 2007.

At 10 p.m. ET, "Law & Order: Criminal Intent" (0.9/4 in 18-49, 4.0 million viewers overall) tied for #1 in the hour among the major networks in adults 18-49 with CBS's "Boston Pops Fireworks Spectacular." "Law & Order: CI" was #1 outright among the major networks in adults 18-34, women 18-34 and women 18-49.

NBC is #1 for the night among the major networks in adults 18-49 and other key categories.