or


[07/13/10 - 08:33 AM]
ABC Is #1 in A18-49 for the 6th Straight Monday
ABC spins the numbers for Monday, July 12.

[via press release from ABC]

ABC is #1 in A18-49 for the 6th Straight Monday

ABC finished as the most-watched network overall for the 4th straight week and ranked #1 in Adults 18-49 for the 6th Monday in a row. The Network topped its nearest primetime competition (CBS) by 25% in Total Viewers (8.0 million vs. 6.4 million) and by 44% in Adults 18-49 (2.6/7 vs. 1.8/5).

Building its overall Monday audience year to year for the 7th week running, ABC was up from the same night last year in viewers and young adults (6.9 million and 2.4/7 on 7/13/09).

ABC's The Bachelorette ranked a strong #1 in its time period for the 7th week running, beating its closest 8-10pm competition (CBS) by 3.2 million viewers (9.5 million vs. 6.3 million) and by 55% (3.1/9 vs. 2.0/6). The veteran ABC unscripted series won all 4 of its half-hours in viewers and young adults.

The Bachelorette registered as Monday's #1 TV show in Adults 18-49 for the 5th week in a row, and for the 7th week running stood the evening's dominant #1 television program across all key Women demographics (W18-34/W18-49/W25-54).

On average, The Bachelorette is up over its performance at the same point last year by 1.5 million viewers and by 11% in Adults 18-49.

ABC's True Beauty ranked #1 in the 10 o'clock hour among Adults 18-49. In addition, the ABC unscripted program took the top spot for the 5th consecutive week with key Women (W18-49/W25-54).

On average, True Beauty is improving its time period this summer for ABC by 13% in Total Viewers over the same point last year.

Quick Take for Monday, July 12, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC is Monday's No. 1 Net for the 6th Week in a Row Among Adults 18-49

ABC's "The Bachelorette" Wins its Time Period for the 7th Week Running in Total Viewers and Young Adults, Ranking No. 1 in Each Half-Hour

On Average Year to Year, "The Bachelorette" is Up By 1.5 Million Viewers and by 11% in Adults 18-49

At 10pm, "True Beauty" is No. 1 Among Adults 18-49, While Taking the Top Spot With Women 18-49 and Women 25-54 for the 5th Consecutive Week

Monday Night (8:00-11:00 p.m.)

ABC stood as the most-watched network overall for the 4th straight week and ranked No. 1 in Adults 18-49 for the 6th Monday in a row. The Network topped its nearest primetime competition (CBS) by 25% in Total Viewers (8.0 million vs. 6.4 million) and by 44% in Adults 18-49 (2.6/7 vs. 1.8/5).

· Building its overall Monday audience year to year for the 7th week running, ABC was up from the same night last year in viewers and young adults (6.9 million and 2.4/7 on 7/13/09).

"The Bachelorette" (8:00-10:00 p.m.)

ABC's "The Bachelorette" ranked a strong No. 1 in its time period for the 6th week running, beating its closest time period competition (CBS) by 3.2 million viewers (9.5 million vs. 6.3 million) and by 55% in Adults 18-49 (3.1/9 vs. 2.0/6). The veteran ABC unscripted series won all 4 of its half-hours in viewers and young adults.

· "The Bachelorette" registered as Monday's No. 1 TV show in Adults 18-49 for the 5th week in a row, and for the 7th consecutive week stood the evening's dominant No. 1 television program across all key Women demographics (W18-34/W18-49/W25-54).

· On average, "The Bachelorette" is up over its performance at the same point last year by 1.5 million (9.4 million vs. 7.9 million) viewers and by 11% in Adults 18-49 (3.1/9 vs. 2.8/8).

"True Beauty" (10:00-11:00 p.m.)

ABC's "True Beauty" led the 10 o'clock hour among Adults 18-49 (1.7/5), while taking the top spot for the 5th week in a row with key Women (W18-49/W25-54).

· On average, "True Beauty" is improving its time period this summer for ABC by 13% in Total Viewers (5.3 million vs. 4.7 million) over the same point last year.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 7/12/10.





  [july 2010]  
S
M
T
W
T
F
S
    


· BACHELORETTE, THE (ABC)
· TRUE BEAUTY (ABC)





most recent ratings | view all posts
[01/15/18 - 08:26 AM]
Sunday's Broadcast Ratings: FOX Gets Huge Boost from NFL Overrun
The network's playoff coverage grows to more than 35 million viewers last night.

[01/14/18 - 08:27 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Playoffs to Victory
Divisional game between the Titans and Patriots easily wins the night in all categories.

[01/13/18 - 08:32 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Onto Top Spot
Mainstay "Blue Bloods" is the night's most-watched program.

[01/12/18 - 09:04 AM]
2017 Marks BBC America's Most Watched Year Ever
BBC American further spins the numbers for the year to date.

[01/12/18 - 08:30 AM]
Thursday's Broadcast Ratings: Comedies Pave the Way for CBS Victory
"The Big Bang Theory" and "Young Sheldon" are the top draws in both total viewers and adults 18-49.

[01/11/18 - 08:19 AM]
Wednesday's Broadcast Ratings: FOX Edges Tight Race Among Adults 18-49
Week two of "The X-Files" and "9-1-1" power the network to the demo crown.

[01/10/18 - 09:36 AM]
CMT's "Nashville" Final Season Debuts on High Note
CMT further spins the numbers for Thursday, January 4.

[01/10/18 - 08:14 AM]
Tuesday's Broadcast Ratings: "This Is Us" Returns on Top in Demos for NBC
The Peacock tops the charts among adults 18-49 while CBS is the most-watched broadcaster.

[01/09/18 - 08:44 AM]
Monday's Broadcast Ratings: ABC, "The Good Doctor" Top Competition
The Alphabet wins the evening in total viewers and adults 18-49 amongst the broadcast networks.

[01/09/18 - 07:41 AM]
Epic College Football Playoff National Championship Delivers Massive 16.7 Overnight, Up 9% Year-Over-Year
ESPN spins the numbers for Monday, January 8.

[01/08/18 - 03:01 PM]
"grown-ish" Opens as Freeform's Biggest Series Launch in 2 Years
Freeform further spins the numbers for Wednesday, January 3.

[01/08/18 - 01:34 PM]
2017 Best Ever for Investigation Discovery - #1 for W25-54 and #2 for P25-54
Investigation Discovery further spins the numbers for the year to date.

[01/08/18 - 01:16 PM]
Discovery Channel Rings in 2018 as Cable's #1 Network Among Men 25-54 (Excluding Sports)
Discovery Channel further spins the numbers for the year to date.

[01/08/18 - 12:25 PM]
Hallmark Channel Wraps Up "Countdown to Christmas," Sweeps Fourth Quarter Competition
The Hallmark Channel further spins the numbers for September 25 - December 31.

[01/08/18 - 09:41 AM]
Sunday's Broadcast Ratings: FOX, NFL Top Demos; NBC, Globes Lead Total Viewers
Both networks however are down a few ticks from their respective Sunday openers last year.