CHAD OCHOCINCO AND TERRELL OWENS HEAT UP VH1 RATINGS WITH SUNDAY NIGHT PREMIERES
"Ochocinco: The Ultimate Catch" Attracts 1.5 Million Total Viewers While The Ratings for the Debut Episode of "The T.O. Show" Season 2 Soars 27% Compared to the Series Premiere Last Summer
NEW YORK, NY - July 13, 2010 -Football stars Chad Ochocinco and Terrell Owens scored strong debuts in their Sunday night series premieres on VH1.
The special 90-minute premiere episode of "Ochocinco: The Ultimate Catch" averaged a .9 in the18-49 demo and attracted 1.5 million total viewers on Sunday, July 11 at 9:00 PM.*
Following that, the premiere of "The T.O. Show"season 2, averaged a 1.0 in the 18-49 demo while drawing in 1.6 million total viewers in its 10:30 pm timeslot. The 18-49 rating for T.O.'s second season debut on Sunday night was a 27% increase over the series debut's rating on July 20, 2009.
In the premiere of the new VH1 original series "Ochocinco: The Ultimate Catch,"Cincinnati Bengals star wide receiver Chad Ochocinco (formerly Chad Johnson) is using his off-season to pursue happiness off the field. The series is a mix of Ochocinco's on-field charisma blended with the drama of the dating pool played out in a bracket-style dating tournament. Also airing on the same night is "The T.O. Show" Season 2, which kicks off with Terrell back on the free market where he needs to decide if he wants to continue his football career and find another team or hang up his cleats and figure out what his life will be post football.
VH1's "Ochocinco: The Ultimate Catch"is executive produced by Bob Horowitz and Lewis Fenton (for JUMA Entertainment) and Mark Cronin and Cris Abrego (for 51 Minds Entertainment, LLC. an Endemol Company). Ben Samek and Matt Odgers also executive produce for the series and the company. Jeff Olde, Jill Holmes, and Kristen Kelly oversee the series for VH1.
VH1's "The T.O. Show" Season 2is executive produced by Evan Prager and Jesses Ignjatovic for Den of Thieves. Executive producers for VH1 are Jill Holmes, Noah Pollack, and Jeff Olde.
VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 95 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, VH1Games and extensive broadband video on VH1.com. Connect with VH1 at VH1.com.
About JUMA Entertainment
JUMA Entertainment was created in 2005 when Bob Horowitz, then head of IMG's U.S. television arm, left the global sports and entertainment management firm to form his media company. With offices on both coasts, JUMA Entertainment has quickly emerged as an industry leader in cross-platform show creation, media consulting and program packaging, as well as in the staging and televising of made-for-TV events. Its current roster of projects and credits (past) include: "The Superstars" (ABC), "The Singing Bee" (CMT), "Tattoo Highway" (A&E), "Double Exposure" (BRAVO), "Omarosa's Ultimate Merger" (TV One), "Fashion Rocks" (CBS), "Super Bowl's Greatest Commercials" (CBS), "Deer Valley Celebrity Skifest" (CBS), and "Battle of the Network Reality Stars" (BRAVO).
About 51 Minds Entertainment
The founders, Cris Abrego and Mark Cronin, formed this influential production company after joining forces to create the pop culture reality show, The Surreal Life.Widely credited for creating the celebreality genre of reality programming, 51 Minds has amused and shocked viewers with its enormously popular television series. With such hits as Flavor of Love, Rock of Love, My Fair Brady, Gotti's Way, Real Chance of Love, and For the Love of Ray J, 51 Minds helped catapult VH1 to ratings success and still holds the record for the most watched programs on that channel. In April of 2008, the company was acquired by Endemol USA. Through this partnership, 51 Minds continues to run as a dynamic independent production company and has carried on producing hilarious and paramount shows within the 51 Minds' brand.
About Den of Thieves
Founded in 2007 by Jesse Ignjatovic and Evan Prager, Den of Thieves has quickly emerged as a force for ambitious event shows and uniquely stylized reality television series. Using their extensive experience working with talent, Ignjatovic and Prager launched Den of Thieves as the TV arm of the Warner Music Group in 2007. After a successful three year partnership there, they branched out and are now fully independent. With an array of formats ranging from Comedy Central's stand-up special "Russell Brand in NYC" to VH1's "The T.O. Show" to the MTV Video Music Awards, Den of Thieves continues to create, develop and produce original television.