Quick Take for Thursday, July 22, 2010
(Fast Affiliate Live + Same Day Ratings)
ABC is No. 1 in Adults 18-49 Among the Broadcasters for the 2nd Week in a Row,
Up Over the Year-Ago Night for the 7th Straight Week in Viewers and Young Adults
ABC's "Wipeout" Beats "Big Brother," Winning the 8pm Hour and Standing as Thursday's No. 1 Program in Viewers and Young Adults for the 2nd Straight Week
The Summer's No. 1 New TV Series, ABC's "Rookie Blue"
Takes Second at 9pm in Viewers and Young Adults
"Boston Med" Grows the 10pm Hour Year to Year
For ABC by 3.8 Million Viewers and by 83% in Adults 18-49
Thursday Night (8:00-11:00 p.m.)
ABC's summer Thursday lineup ranked No. 1 on the night against its broadcast rivals in Adults 18-49 (1.7/6-tie) for the 2nd consecutive week.
· Delivering substantial year-to-year improvement on Thursday, ABC more than doubled its performance from the same night last summer (7/23/09) in Total Viewers (+3.6 million - 6.3 million vs. 2.7 million) and Adults 18-49 (+113% - 1.7/6 vs. 0.8/2). In fact the Network saw its 7th straight Thursday of year-to-year primetime gains.
"Wipeout-THURS" (8:00-9:00 p.m.)
ABC's "Wipeout" led the 8 o'clock hour in both Total Viewers and Adults 18-49, beating its unscripted competition in the time period, CBS' "Big Brother 12," in Total Viewers (+1.2 million - 7.9 million vs. 6.7 million) and Adults 18-49 (+18% - 2.6/9 vs. 2.2/9) for the 2nd straight week. In fact, the ABC unscripted series has ranked No. 1 in the 8:00 p.m. hour in the key young adult demo for 4th time in the last 5 weeks, while holding the No. 1 position the 5th week in Total Viewers, Adults 25-54 (3.0/10) and key Men (M18-49/M25-54).
· "Wipeout" stood as Thursday's No. 1 program in Total Viewers and Adults 18-49 for the 2nd week in a row.
"Rookie Blue" (9:00-10:00 p.m.)
TV's No. 1 new series of the summer, ABC's "Rookie Blue" ran a strong second at 9:00 p.m. among the broadcast networks in Total Viewers (6.5 million) and Adults 18-49 (1.5/6).
· "Rookie Blue" continued to post strong year-to-year increases for ABC in the hour, more than doubling the Net's performance among Total Viewers (+3.8 million � 6.5 million vs. 2.7 million) and in Adults 18-49 (+88% - 1.5/6 vs. 0.8/3) over its performance on the year-ago night.
"Boston Med" (10:00-11:00 p.m.)
ABC News' "Boston Med" took second place in the 10 o'clock hour with Total Viewers (4.6 million) and Women 25-54 (2.0/5).
· Versus the year-ago night, "Boston Med" boosted the 10 o'clock hour for ABC by 2.3 million viewers (4.5 million vs. 2.2 million) and by 83% in Adults 18-49 (1.1/4 vs. 0.6/2).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 7/22/10.