BRAVO RECORDS BEST JULY IN NETWORK'S HISTORY WITH DOUBLE-DIGIT GROWTH AND PACING FOR BEST YEAR EVER
"Top Chef D.C." Helps Bravo Claim No. 1 Spot in All Cable for 9p.m. Hour Among Adults 18-49
BravoTV.com Marks Best July Ever With Double Digit Growth
NEW YORK - July 27, 2010 - 2010 Primetime Emmy-nominated Bravo Media scored its best July in network history with double-digit growth across all key demos, according to Nielsen Media Research. Freshman original series "Bethenny Getting Married?," Emmy-nominated "Top Chef D.C.," "Work of Art: The Next Great Artist," and "Watch What Happens: Live" helped Bravo deliver a 36 and 44 percent increase in total viewers and adults 18-49, respectively vs. July 2009 in primetime (846,000 vs. 623,000 total viewers and 511,000 vs. 355,000 adults 18-49). With Bravo attracting the most affluent and educated audience in all of cable entertainment among the coveted adult 18-49 demo, "Top Chef D.C." helped Bravo claim the No. 1 spot in all cable for the 9p.m. hour among adults 18-49 on Wednesdays. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.
In addition, driven by the strength of "Top Chef D.C." and "Work of Art: The Next Great Artist" on July 7th, Bravo recorded its highest Wednesday primetime year-to-date among all key demos averaging 1.35 million total viewers and 845,000 adults 18-49. "Bethenny Getting Married?" claimed the top spot in all of primetime cable entertainment with a season high 2.26 million total viewers on July 8th; "The Real Housewives of New Jersey" earned its highest rated non-finale episode of the series with 3.29 million total viewers and 2.28 million adults 18-49 on July 12th; "Watch What Happens: Live" also scored a record breaking 2.4 million total viewers and 1.65 million adults 18-49 on July 12th, making it Bravo's highest rated late night telecast ever and the highest rated episode in series history across all key demos.
BravoTV.com also posted impressive double-digit increases, marking its best July ever in page views, uniques and video streams. To date, versus July 2009, page view averages rose 48 percent to 70.4 million (vs. 47.7 million), uniques grew 44 percent to 4.2 million (vs. 2.9 million), and video streams increased 12 percent to 4.9 million (vs. 4.4 million). (Source: Omniture SiteCatalyst; 07/01/10-07/26/10, versus full data for prior months.)
Source: Live+ 7 Day data through 7/11/10 blended with Live+ Same Day data through 7/25/10, July '10: 6/28/10-7/25/10 vs. July '09: 6/29/09-7/26/09, 2010: 12/28/09-7/25/10 vs. same weeks of prior years, Primetime: M-Su 8P-11P, network rank: Mon-Sun 8P-11P, includes ad supported cable entertainment networks that air in more than 50% of the daypart through 7/25/10, individual telecast performance based on Live+ Same Day data, upscale/educated: VPVH, L7 data, P18-49, HHI $125K+ W/College, M-Su 8P-11P, July '10, W 9P rank: LS data, includes all cable, W9P-10P, 6/16/10-7/21/10.
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.