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[07/27/10 - 12:28 PM]
July 10 Becomes Disney Channel's Most-Watched July Ever
Disney Channel spins the numbers for the month of July.

[via press release from Disney Channel]

Ratings Highlights for July 2010 Final National Ratings

July 10 Becomes Disney Channel's Most-Watched July Ever and 2nd Most-Watched Month on Record in Total Day in Total Viewers

Stands as July's No. 1 TV Network in Total Day in Kids 6-11 and Tweens 9-14

Ranks No. 1 in Prime for the 65th Consecutive Month in Kids 6-11 and for the 63rd Straight Month in Tweens 9-14

Claims 9 of TV's Top 10 Telecasts of the Month in Kids 6-11 and Tweens 9-14

Playhouse Disney's "Mickey Mouse Clubhouse" Ranks Among TV's Top 10 Programs of the Month in Target Kids 2-5 Demo

Disney Channel (July 2010)

Powered by the season premiere of "Hannah Montana Forever" and series-high performances by "Sonny With a Chance" and "Good Luck Charlie," July 2010 wrapped as Disney Channel's most-watched July ever in Total Day in Total Viewers (2.1 million), ranking as the net's 2nd most-watched month on record, behind only "High School Musical 2"-fueled August 2007. Disney Channel stood as the month's No. 1 TV network in Total Day in Kids 6-11 (837,000/3.4 rating) and Tweens 9-14 (730,000/3.0 rating), topping runner-up Nickelodeon by 9% (837,000 vs. 769,000) and by a huge 26% (730,000 vs. 581,000), respectively.

In Prime, Disney Channel's reign as TV's No. 1 network on a monthly basis extended to 65 consecutive months in Kids 6-11 (1.2 million/4.8 rating) and to 63 months in Tweens 9-14 (951,000/3.9 rating).

· In Kids 6-11, original episodes of "Sonny With a Chance," "Hannah Montana Forever" and "Good Luck Charlie" ranked as the top 3 TV telecasts of July, while Disney Channel was home to 9 of TV's top 10:

PROGRAM NET START END DAY P9-14 US AA% P9-14 AA(000)
SONNY WITH A CHANCE-07/18/2010 DSNY 8:30 PM 9:30 PM ......S 10.5 2,581
HANNAH MONTANA FOREVER-07/11/2010 DSNY 8:00 PM 8:30 PM ......S 9.7 2,374
GOOD LUCK CHARLIE-07/11/2010 DSNY 8:30 PM 9:00 PM ......S 9.5 2,338
SPONGEBOB-07/05/2010 NAN 8:00 PM 8:30 PM M...... 8.7 2,140
HANNAH MONTANA FOREVER-07/18/2010 DSNY 8:00 PM 8:30 PM ......S 8.3 2,033
HANNAH MONTANA FOREVER-07/25/2010 DSNY 10:00 PM 10:30 PM ......S 7.6 1,856
SONNY WITH A CHANCE-07/19/2010 DSNY 9:00 PM 10:00 PM M...... 7.1 1,737
JONAS L.A.-07/11/2010 DSNY 9:00 PM 9:30 PM ......S 6.9 1,697
HANNAH MONTANA FOREVER-07/19/2010 DSNY 8:30 PM 9:00 PM M...... 6.9 1,684
HANNAH MONTANA FOREVER-07/25/2010 DSNY 8:00 PM 8:30 PM ......S 6.6 1,626

· In Tweens 9-14, Disney Channel delivered 9 of the month's top 10 telecasts on TV, led by original episodes of "Sonny With a Chance," "Hannah Montana Forever" and "Good Luck Charlie":

PROGRAM NET START END DAY P9-14 US AA% P9-14 AA(000)
SONNY WITH A CHANCE-07/18/2010 DSNY 8:30 PM 9:30 PM ......S 10.6 2,591
HANNAH MONTANA FOREVER-07/18/2010 DSNY 8:00 PM 8:30 PM ......S 8.6 2,098
HANNAH MONTANA FOREVER-07/11/2010 DSNY 8:00 PM 8:30 PM ......S 8.5 2,073
GOOD LUCK CHARLIE-07/11/2010 DSNY 8:30 PM 9:00 PM ......S 8.1 1,982
HANNAH MONTANA FOREVER-07/25/2010 DSNY 10:00 PM 10:30 PM ......S 7.1 1,731
JONAS L.A.-07/11/2010 DSNY 9:00 PM 9:30 PM ......S 6.9 1,671
SONNY WITH A CHANCE-07/19/2010 DSNY 9:00 PM 10:00 PM M...... 6.8 1,657
SPONGEBOB-07/05/2010 NAN 8:00 PM 8:30 PM M...... 6.8 1,649
HANNAH MONTANA FOREVER-07/25/2010 DSNY 8:00 PM 8:30 PM ......S 6.3 1,528
CAMP ROCK-07/18/2010 DSNY 9:30 PM 11:15 PM ......S 6.3 1,528

· In Kids 2-5, a perennial Top 10 TV program among preschoolers, Playhouse Disney's "Mickey Mouse Clubhouse" ranked No. 10 in the target Kids 2-5 demo (540,000/3.3 rating).

Source: Nielsen Media Research, July 10: 6/28/10-7/25/10 -- Live+7 blended with Live+SD where available. Ratings based on national rating unless otherwise noted. Program ranks based on all plays, sorted by 000s, then rating.





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