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[08/10/10 - 03:20 PM]
ABC.com Is the No. 1 Online Broadcast Site for July 2010
ABC spins the digital numbers for the month of July.

[via press release from ABC]

ABC.com is the No. 1 Online Broadcast Site for July 2010, Taking the Top Spot for the 7th Straight Month

ABC's "The Bachelorette" is the No. 1 Program in Total Streams for the 2nd Month in a Row

Based on data as reported from Nielsen VideoCensus, ABC.com (3.7 million UVs) stood as the No. 1 online broadcast site for July 2010 in Unique Viewers. This the 7th month in a row (Jan '10 - July '10) that the ABC website placed in the top position. ABC.com beat CBS Television by 6% (3.5 million UVs), NBC.com Network by 106% (1.8 million UVs), Fox Broadcasting by 131% (1.6 million UVs), and Cwtv.com by 1670% (209,000 UVs).

· ABC.com was up in Unique Viewers over June '10 by 9% (3.7 million UVs vs. 3.4 million UVs).

Program Highlights - Unique Viewers (July '10)

For viewing of full episodes and short-form content, ABC.com placed 6 of the Top 10 spots during July '10.

· ABC.com's Top 10 entries include: "The Bachelorette" (No. 2 - 1.059 million Unique Viewers), "General Hospital" (No. 3 - 973,000 UVs), "Wipeout" (No. 4 - 457,000 UVs), "The Gates" (No. 5 - 439,000 UVs), "All My Children" (No. 7 - 417,000 UVs) and "Rookie Blue" (No. 8 - 407,000 UVs).

Program Highlights - Total Streams (July '10)

For Total Streams, ABC.com held 5 of the Top 10 shows in July '10, with "The Bachelorette" standing as the No. 1 program for the 2nd month in a row.

· ABC.com's Top 10 entries in Total Streams include "The Bachelorette" (No. 1 - 22.0 million Total Streams), "General Hospital" (No. 4 - 9.7 million TS), "Rookie Blue" (No. 5 - 4.8 million TS), "The Gates" (No. 6 - 4.6 million TS) and "Wipeout" (No. 9 - 4.0 million TS).

Broadcast Network Websites - Unique Viewers (July '10) Name Unique Viewers
No. 1 ABC.com 3.7 million
No. 2 CBS Television 3.5 million
No. 3 NBC.com Network 1.8 million
No. 4 Fox Broadcasting 1.6 million
No. 5 Cwtv.com 209,000

Top 10 Programs - Unique Viewers (July '10)
Program Net Unique Vieers
No. 1 Big Brother CBS 1.139 million
No. 2 The Bachelorette ABC 1.059 million
No. 3 General Hospital ABC 973,000
No. 4 Wipeout ABC 457,000
No. 5 The Gates ABC 439,000
No. 6 So You Think You Can Dance FOX 431,000
No. 7 All My Children ABC 417,000
No. 8 Rookie Blue ABC 407,000
No. 9 Late Show CBS 381,000
No.10 America's Got Talent NBC 369,000

Top 10 Programs - Total Streams (July '10)
Program Net Total Streams
No. 1 The Bachelorette ABC 22.0 million
No. 2 Big Brother CBS 11.9 million
No. 3 Young and the Restless CBS 11.8 million
No. 4 General Hospital ABC 9.7 million
No. 5 Rookie Blue ABC 4.8 million
No. 6 The Gates ABC 4.6 million
No. 7 Days of Our Lives NBC 4.5 million
No. 8 America's Got Talent NBC 4.3 million
No. 9 Wipeout ABC 4.0 million
No.10 Enterprise CBS 3.6 million

ABC.com's Full Episode Player delivers a high-quality viewing experience to users and premium to advertisers, attracting a young, highly educated and loyal audience. Additionally, ABC.com features an embeddable short-form video player that is home to a variety of content, including original webisodes, exclusive sneak peeks and interviews with the stars of ABC's most popular series. ABC.com is available anytime, anywhere on mobile devices at m.abc.com and on the iPad via the popular ABC Player app.

Source: Nielsen Online, VideoCensus, Omniture - July 2010.





  [august 2010]  
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· AMERICA'S GOT TALENT (NBC)
· BACHELORETTE, THE (ABC)
· BIG BROTHER (CBS)
· GATES, THE (ABC)
· ROOKIE BLUE (ABC)
· SO YOU THINK YOU CAN DANCE (FOX)
· WIPEOUT (TBS)





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