or


[08/10/10 - 01:07 PM]
Discovery Channel's Annual Shark Week Celebrated by 30.8 Million People, Making 2010 Most-Watched on Record
Discovery spins the numbers for the week of August 1-7.

[via press release from Discovery]

DISCOVERY CHANNEL'S ANNUAL SHARK WEEK CELEBRATED BY 30.8 MILLION PEOPLE, MAKING 2010 MOST-WATCHED ON RECORD

(Silver Spring, Md.) - Discovery Channel's 23rd annual SHARK WEEK - cable's longest-running programming event - was seen by 30.8 million people this year, making it the most-watched SHARK WEEK on record. The previous record holder was 2008 with 29.1 million viewers. [Source: Nielsen Media Research; cume; M-Su 8-11P; LSD P2+; 6-minute qualifier]

Airing August 1 to 7, 2010, SHARK WEEK featured six premiere programs - including two that earned a place on the list of top five rated SHARK WEEK programs of all time (reported since 1996, based on P2+ Delivery): ULTIMATE AIR JAWS (#2) and INTO THE SHARK BITE (#4). These programs were watched by 3.5 million and 2.9 million unique viewers respectively. [Source: Nielsen Media Research; NHI; M-Su 8-11P; LSD P2+; AA(000)]

Discovery Channel was a top five ad-supported cable network among Men (M25-54/M18-49) every night during SHARK WEEK; it was in the top three on six of the seven nights in both demos.

During SHARK WEEK, Discovery Channel's website visitors viewed 2.4 million streams of shark-related video, a 324 percent increase in online viewership over last year (560,000). In fact, the premiere day alone (August 1) drove almost the same number of video streams on Discovery's site as all of SHARK WEEK 2009. This year, DiscoveryChannel.com visitors watched almost 400 different Shark Week video clips. The most popular was "Great White Sharks Jumping," which was viewed over a half million times (http://dsc.discovery.com/videos/shark-week-great-white-sharks-jumping.html).

SHARK WEEK had people on Facebook and Twitter seeing sharks, as conversation around the iconic annual event took over Facebook status updates and Twitter streams throughout the week. SHARK WEEK and shark-related topics trended across U.S. and worldwide audiences on Twitter, staying in the top ten several days last week.

This year's SHARK WEEK featured footage captured by high-tech, high-definition cameras, enabling viewers to see the power of sharks in ways not possible until now. The team in the kick-off show ULTIMATE AIR JAWS employed an HD camera that shoots in super slow motion - 2,000 frames per second, or 20 to 30 times slower than "typical" slow motion footage. Producer Jeff Kurr and shark expert Chris Fallows slow down the footage of breaching great white sharks from one second in real time to almost a full minute. The unparalleled resolution provides so much detail that you can literally count every tooth in the shark's mouth.

Once again this year, Discovery Channel sought to educate the public about the plight of sharks around the world through public service announcements with partner organizations Oceana, Ocean Conservancy and The Pew Charitable Trust. The PSAs aired each night during primetime, informing viewers about threats currently facing plummeting shark populations.





  [august 2010]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.

[06/24/25 - 08:42 AM]
Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever vs Las Vegas Aces Averaged 1.7 Million Viewers, Up 52% from Last Year's ESPN Average
Said coverage peaked at 2.2 million viewers.

[06/23/25 - 12:09 PM]
Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ Is Most-Watched NBA Finals Game in Six Years
The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May.

[06/18/25 - 09:01 AM]
Murder Mystery May Drives Acorn TV to the Most Successful Month In Its History
Total hours watched surpassed 20 million for the first time in Acorn TV history, with unique engaged subscribers also achieving an all-time high, up double digits from the streamer's average over the past 12 months.