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[08/10/10 - 10:27 AM]
FOX Makes Gains and Claims Summer's Top Spot
FOX spins the numbers for the week of August 2-8.

[via press release from FOX]

NATIONAL NIELSEN RATINGS FOR THE WEEK OF AUGUST 2 - 8, 2010

FOX MAKES GAINS AND CLAIMS SUMMER'S TOP SPOT

Despite ABC's strong summer fueled by NBA basketball, FOX has successfully closed the gap to tie as the No. 1 broadcast network of the summer season. With gains by LIE TO ME and THE GOOD GUYS, another strong serving of MASTERCHEF, and a sizzling SO YOU THINK YOU CAN DANCE Top 4 performance show, FOX placed a very close second among Adults 18-49 last week and won the week among Adults 18-34 and Teens.

On Monday FOX's LIE TO ME and GOOD GUYS combo made significant gains across multiple demos:

· At 8p, LIE TO ME posted a 1.9/6 among Adults 18-49, up +19% from the previous week (1.6/5) to rank No. 2 in the hour among Adults 18-49, Adults 18-34 and Teens (tie) and No. 1 in Men 18-49/18-34.

· So far this summer, LIE TO ME has lifted FOX's performance in the time period last summer, by +20% among Adults 18-49 and +26% in Total Viewers.

· THE GOOD GUYS followed at 9p and posted a 1.1/3 among Adults 18-49, up +10% from the previous week among Adults 18-49, +25% among Adults 18-34 and +3% in Total Viewers.

FOX turned up the heat in the kitchen on Tuesday, winning the night among Adults 18-49, Adults 18-34, Adults 25-54 and all key male and female demos.

· HELL'S KITCHEN delivered a 3.2/11 among Adults 18-49 (up +10%), tying its highest 8p rating of the summer in the demo and posting its highest of the summer in Total Viewers in the 8p time slot.

· HELL'S KITCHEN topped the night as the highest rated program among Adults 18-49, outperforming ABC's Wipeout and NBC's America's Got Talent.

· Week two of MASTERCHEF delivered a 2.6/8 among Adults 18-49, down just one-tenth from the previous week's premiere.

· MASTERCHEF beat NBC's America's Got Talent in head to head competition in the 9p hour by +10% among Adults 18-34 (2.3/8 vs. 2.1/7).

· Overall, FOX outperformed its nearest competitor for the night, NBC, by a substantial +32% among Adults 18-49 and +63% among Adults 18-34.

On Wednesday, the Top 4 performed on SO YOU THINK YOU CAN DANCE and posted a 2.1/7 for the night among Adults 18-49, up +5% in the adult demo and +13% in Total Viewers from the previous week.

· SO YOU THINK YOU CAN DANCE was the highest rated program of the night among Adults 18-34 (tied with Big Brother).

· FOX's SO YOU THINK YOU CAN DANCE ranked No. 2 for the night on a total primetime basis among Adults 18-49 and won the night among Adults 18-34, Teens, all key female demos and Men 18-34.

In addition, with its block of COPS and AMERICA'S MOST WANTED, FOX ranked No. 1 on Saturday night among Adults 18-49, Adults 18-34/25-54 and most key male and female demos.

Weekly Program Rankers

FOX had 8 of the Top 20 programs among Adults 18-49: HELL'S KITCHEN (No. 5), MASTERCHEF (No. 10), SO YOU THINK YOU CAN DANCE WED (No. 15 tie), FAMILY GUY (No. 15 tie), LIE TO ME (No. 18), THE CLEVELAND SHOW (No. 20 tie), THE SIMPSONS (No. 20 tie) and SO YOU THINK YOU CAN DANCE THURS (No. 20 tie).

FOX had 8 of the Top 20 programs among Adults 18-34: HELL'S KITCHEN (No. 4), FAMILY GUY (No. 6), MASTERCHEF (No. 7), THE CLEVELAND SHOW (No. 11 tie), THE SIMPSONS (No. 11 tie), SO YOU THINK YOU CAN DANCE WED (No. 14), SO YOU THINK YOU CAN DANCE THURS (No. 16) and LIE TO ME (No. 17).

FOX had 7 of the Top 20 programs among Teens: FAMILY GUY (No. 3), THE CLEVELAND SHOW (No. 5), SO YOU THINK YOU CAN DANCE WED (No. 9), SO YOU THINK YOU CAN DANCE THURS (No. 14 tie), THE SIMPSONS (No. 14 tie), HELL'S KITCHEN (No. 18) and MASTERCHEF (No. 20).

FOX had 1 of the Top 20 programs among Total Viewers: HELL'S KITCHEN (No. 15).

Week 7/19-7/25/10: Live+7

NIGHTLY AND PROGRAM HIGHLIGHTS - AUGUST 2 - 8, 2010

MONDAY

8:00-9:00 LIE TO ME: (A18-49: 1.9/6, 5.6 Mil Total Viewers)

9:00-10:00 GOOD GUYS: (A18-49: 1.1/3, 3.6 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 1.5/4, 4.6 Mil Total Viewers)

LIE TO ME at 8p posted a 1.9/6 among Adults 18-49, up +19% from the previous week (1.6/5). LIE TO ME ranked No. 2 in the hour among Adults 18-49, Adults 18-34 and Teens (tie) and No. 1 in Men 18-49/18-34.

So far this summer-to-date LIE TO ME has increased FOX's performance in the time period last summer by +20% among Adults 18-49 (1.8/6 vs. 1.5/5) and +26% in Total Viewers (5.9 vs. 4.7 Mil.)

At 9p THE GOOD GUYS posted a 1.1/3 among Adults 18-49, up +10% from the previous week in Adults 18-49 (1.0/3), up +25% in Adults 18-34 (1.0/3 vs. 0.8/2) and up +3% in Total Viewers (3.6 vs. 3.5 Mil.)

THE GOOD GUYS ranked No. 4 in its hour among Adults 18-49 and Adults 18-34.

FOX ranked No. 3 for the night among Adults 18-49 and No. 2 in Adults 18-34.

TUESDAY

8:00-9:00 HELL'S KITCHEN: (A18-49: 3.2/11, 7.1 Mil Total Viewers)

9:00-10:00 MASTERCHEF: (A18-49: 2.6/8, 5.8 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 2.9/9, 6.5 Mil Total Viewers)

FOX won the night among Adults 18-49, Adults 18-34, Adults 25-54 and all key male and female demos. HELL'S KITCHEN was the highest rated program of the night among Adults 18-49, outperforming ABC's Wipeout and premiere of Shaq Vs. and NBC's America's Got Talent. HELL'S KITCHEN was also the highest rated program among Adults 18-34 followed by week two of MASTERCHEF.

FOX outperformed its nearest competitor for the night, NBC, by a substantial +32% among Adults 18-49 (2.9/9 vs. 2.2/7) and outperformed NBC by +63% among Adults 18-34 (2.6/6 vs. 1.6/6).

At 8p HELL'S KITCHEN posted a 3.2/11 among Adults 18-49, tying its highest rating of the summer at 8pm in the demo (tied with week two, 6/8/10) while it posted its highest of the summer at 8pm in Total Viewers (7.1 Mil.).

HELL'S KITCHEN was up +10% versus the previous week among Adults 18-49 (2.9/10) and up +11% in Total Viewers (7.1 vs. 6.4 Mil.)

HELL'S KITCHEN won the 8p hour among Adults 18-49, Adults 18-34/25-54 and all key male and female demos.

Week two of MASTERCHEF delivered a 2.6/8 among Adults 18-49, down just one-tenth from the previous week's premiere.

MASTERCHEF beat NBC's America's Got Talent in head to head competition in the 9p hour by +10% among Adults 18-34 (2.3/8 vs. 2.1/7).

MASTERCHEF won the 9p hour among Adults 18-34 and was #2 among Adults 18-49.

WEDNESDAY

8:00-10:00 SO YOU THINK YOU CAN DANCE: (A18-49: 2.1/7, 6.1 Mil Total Viewers)

The Top 4 performed on SO YOU THINK YOU CAN DANCE and posted a 2.1/7 for the night among Adults 18-49, up +5% from the previous week (2.0/7) and up +13% in Total Viewers (6.1 vs. 5.4 Mil.)

SO YOU THINK YOU CAN DANCE was the highest rated program of the night among Adults 18-34 (tied with Big Brother).

FOX's SO YOU THINK YOU CAN DANCE ranked No. 2 for the night on a total primetime basis among Adults 18-49 and won the night among Adults 18-34, Teens, all key female demos and Men 18-34.

THURSDAY

8:00-9:00 GLEE (R): (A18-49: 1.1/4, 3.8 Mil Total Viewers)

9:00-10:00 SO YOU THINK YOU CAN DANCE: (A18-49: 1.8/6, 5.6 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 1.5/5, 4.7 Mil Total Viewers)

At 8p an encore GLEE posted a 1.1/4 among Adults 18-49 and ranked No. 3 in its hour among Adults 18-49, Adults 18-34 and Teens.

SO YOU THINK YOU CAN DANCE ranked No. 1 in the 9p hour among Adults 18-49 (tie), Adults 18-34, Teens, all key female demos and Men 18-34 (tie).

Summer-to-date SO YOU THINK YOU CAN DANCE shows gains compared to its Fall'09 average on Tue/Wed, increasing +7% in Total Viewers (6.5 vs. 6.1 Mil.)

FOX ranked No. 3 for the night among Adults 18-49 and No. 1 among Adults 18-34, Teens (tie), Women 18-49 (tie)/18-34.

FRIDAY

8:00-9:00 BONES (R): (A18-49: 0.9/4, 3.3 Mil Total Viewers)

9:00-10:00 BONES (R): (A18-49: 0.9/3, 3.4 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 0.9/4, 3.3 Mil Total Viewers)

At 8p, a BONES encore posted a 0.9/4 and ranked No. 3 in its time period among Adults 18-49 and Adults 18-34.

At 9p, a BONES encore delivered a 0.9/3 and ranked No. 2 among Adults 18-49 (tie) and Adults 18-34.

FOX ranked No. 3 for the night among Adults 18-49 and No. 2 among Adults 18-34.

SATURDAY

8:00-8:30 COPS (R): (A18-49: 1.1/5, 3.4 Mil Total Viewers)

8:30-9:00 COPS (R): (A18-49: 1.2/5, 4.0 Mil Total Viewers)

9:00-10:00 AMERICA'S MOST WANTED: (A18-49: 1.2/5, 4.2 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 1.2/5, 4.0 Mil Total Viewers)

COPS at 8p and 830p each ranked No. 1 in their respective time periods among Adults 18-49, Total Viewers, Adults 18-34/25-54, Teens and all key male and female demos.

At 9p, AMERICA'S MOST WANTED ranked No. 1 in its hour among Adults 18-49, Adults 18-34/25-54, Teens (tie) and all key male and female demos.

FOX ranked No. 1 for the night on a total primetime basis among Adults 18-49, Adults 18-34/25-54, Teens (tie), and most key male and female demos.

SUNDAY

7:00-7:30 AMERICAN DAD (RP): (A18-49: 0.8/3, 2.1 Mil Total Viewers)

7:30-7:59 SIMPSONS (RP): (A18-49: 1.2/4, 2.8 Mil Total Viewers)

7:59-8:31 SIMPSONS (R): (A18-49: 1.8/6, 4.0 Mil Total Viewers)

8:31-9:00 CLEVELAND SHOW (R): (A18-49: 1.8/5, 3.8 Mil Total Viewers)

9:00-10:00 FAMILY GUY (R): (A18-49: 2.1/6, 4.4 Mil Total Viewers)

7:00-10:00 FOX PRIME: (A18-49: 1.6/5, 3.6 Mil Total Viewers)

FOX ranked No. 2 for the night among Adults 18-49 (tie) and Adults 18-34 and No. 1 in Teens.

FOX aired encores of THE SIMPSONS (1.8/6 among Adults 18-49), THE CLEVELAND SHOW (1.8/5) and a one-hour FAMILY GUY at 9p (2.1/6), AMERICAN DAD at 7p (0.8/3) THE SIMPSONS at 7:30p (1.2/4).

AUGUST 2 - 8, 2010

TOTAL PRIMETIME

ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)

FOX 1.7/6 FOX 1.6/6 FOX 4.6

ABC 1.6/5 ABC 1.3/5 ABC 5.5

CBS 1.4/5 CBS 1.0/4 CBS 6.1

NBC 1.8/6 NBC 1.4/5 NBC 5.7





  [august 2010]  
S
M
T
W
T
F
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· AMERICAN DAD (TBS)
· AMERICA'S MOST WANTED (LIFETIME)
· BONES (FOX)
· CLEVELAND SHOW, THE (FOX)
· COPS (SPIKE TV)
· FAMILY GUY (FOX)
· GLEE (FOX)
· GOOD GUYS, THE (FOX)
· HELL'S KITCHEN (FOX)
· LIE TO ME (FOX)
· MASTERCHEF (FOX)
· SIMPSONS, THE (FOX)
· SO YOU THINK YOU CAN DANCE (FOX)









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