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[08/10/10 - 11:57 AM]
Powered by Sunday's "Night of Premieres," Disney Channel Has the Week's Top 7 TV Programs in Key Kids Demos
Disney Channel spins the numbers for the week of August 2-8.
[via press release from Disney Channel]

POWERED BY SUNDAY'S "NIGHT OF PREMIERES," DISNEY CHANNEL HAS THE WEEK'S TOP 7 TV PROGRAMS IN KEY KIDS DEMOS

Weekly Ratings Highlights for Aug 2-Aug 8, 2010 - Final National Ratings

"Phineas and Ferb Summer Belongs To You" is the Week's No. 1 Animated Series Among Kids 6-11 and Cable's Most-Watched Animated Series in Total Viewers; Hit Series' Most-Watched Telecast in Nearly 8 Months in Total Viewers and in More Than 5 Months Among Kids 6-11

Led by All-New Episodes of "Sonny With A Chance," "Hannah Montana Forever" and "JONAS L.A.," Disney Channel Has the Week's Top 7 TV Programs Among Kids 6-11 and Tweens 9-14 and is TV's No. 1 Network in Prime and Total Day in Key Kids Demos

Playhouse Disney's "Mickey Mouse Clubhouse" Ranks as TV's No. 1 Preschool Program in Target Kids 2-5 Demo for the Third Straight Week

Week of August 2, 2010

· The premiere of "Phineas and Ferb Summer Belongs To You" on Disney Channel was the week's No. 1 animated series in Kids 6-11 (1.53 million/6.2 rating) and cable's most-watched animated series in Total Viewers (3.86 million). This impressive performance comes after the episode's record-setting premiere on Disney XD, where it was the channel's No. 1 series telecast this year to date in Total Viewers and Boys 6-11.

· Disney Channel's premiere of "Phineas and Ferb Summer Belongs To You" (8/6/10, 8:00 - 9:00 p.m.) ranks as the hit series' most-watched telecast in nearly 8 months in Total Viewers and in over 5 months in Kids 6-11- since the weeks of 12/11/09 and 2/26/10, respectively.

· In Kids 6-11, Disney Channel delivered TV's Top 7 programs for the week fronted by "Sonny With A Chance" (No. 1 - 1.93 million/7.9 rating, Sun., 8:30 - 9:00 p.m.), "Hannah Montana Forever" (No. 2 - 1.81 million/7.4 rating, Sun., 8:00 - 8:30 p.m.) and "JONAS L.A." (No. 3 - 1.69 million/6.9 rating, Sun., 9:00 - 9:30 p.m.).

· In Tweens 9-14, Disney Channel held the week's Top 7 TV programs led by "Hannah Montana Forever" (No. 1 - 1.70 million/7.0 rating, Sun., 8:00 - 8:30 p.m.) "Sonny With A Chance" (No. 2 - 1.64 million/6.7 rating, Sun., 8:30 - 9:00 p.m.), and "JONAS L.A." (No. 3 - 1.53 million/6.3 rating, Sun., 9:00 - 9:30 p.m.).

· Powered by Sunday's "Night of Premieres" programming, featuring all-new episodes of hit original series, Disney Channel was TV's No. 1 network of the week in Prime in Kids 6-11 (1.19 million/4.8 rating) and Tweens 9-14 (969,000/4.0 rating). This week marked the channel's 275th consecutive win in Kids 6-11, with the streak at 272 out of 275 weeks with Tweens 9-14.

· In Total Day*, Disney Channel was TV's No. 1 network in Kids 6-11 (870,000/3.5 rating) and Tweens 9-14 (729,000/3.0 rating), topping runner-up Nickelodeon (729,000 vs. 670,000) for the 8th week in a row in the Tweens demo.

· Playhouse Disney's "Mickey Mouse Clubhouse" (623,000/3.8 rating, Sat., 8:30 - 8:55 a.m.) was the week's No. 1 preschool program on TV for the 3rd straight week among target preschoolers aged 2-5 based on average delivery.

Source: Nielsen Media Research (National Ratings, Live + Same Day, 8/2/10-8/8/10). Ranks based on 000s, then rating, unless otherwise noted. *Total Day as defined by Nickelodeon=Mon-Thu 7a-8p; Fri 7a-10p; Sa 6a-10p; Sun 6a-8p.





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