[08/12/10 - 10:55 AM]
TV Land's Hit Series, 'Hot in Cleveland' Propels TVlanD.com to Its Best Month Ever
TV Land spins the digital numbers for the month of June.

[via press release from TV Land]

TV Land's Hit Series, 'Hot in Cleveland' Propels TVLand.com to Its Best Month Ever

June 2010 Marks Record Numbers For The Site With Exclusive "Hot In Cleveland" Content, Site Re-Design And Facebook Campaign

NEW YORK, Aug. 12 -- June was a record-breaking month for TVLand.com as it witnessed the best month ever in the site's history. Fueled by the premiere of TV Land's new original sitcom "Hot in Cleveland" on June 16th, TVLand.com doubled its prior month's audience and saw a 62% increase versus last year. The site offered exclusive and hilarious multi-media content featuring the sitcom's stars Valerie Bertinelli, Jane Leeves, Wendie Malick and Betty White as well as behind-the-scenes set tours, video interviews, character bios, cast and episode photo galleries and much more.

Additionally, June 16th also marked the site's re-launch with a new look and feel. On that day, TVLand.com experienced its most-visited day ever for the site � more than twice its prior record for unique visitors. Video content from "Hot in Cleveland" resulted in TVLand.com streaming almost 8 million videos in June � double-digit increases versus May 2010 and last year's consumption level. TVLand.com generated 923K* unique visitors for the month of June 2010, which was up +108% versus May 2010 and +62% versus year-ago levels making it the best month ever for the site.

"We are excited that our 'Hot in Cleveland' content coupled with the revamped design attracted these record traffic numbers," stated Don Steele, vice president of digital marketing for MTV Networks digital entertainment group. "As our viewers await the highly-anticipated second season premiere in 2011, we will continue to super-serve the show's fans with compelling and interesting 'Hot in Cleveland' content throughout its production, so that they continue to get the inside scoop on the show."

In June, TVLand.com offered fans exclusive behind-the-scenes video access to the set of "Hot in Cleveland." Updated throughout the month, the site featured bonus videos including a personal set tour by the show's stars Valerie Bertinelli and Wendie Malick, a visit to the stars dressing rooms and an interview with the wardrobe designer Lori Eskowitz-Carter ("Will & Grace," "Samantha Who?") and more. TVLand.com also offered the unedited faux-commercial for Victoria's (Wendie Malick) Lady Pants product endorsement from Japan. Additionally, the online rollout continues throughout the show's August 18th cliffhanger finale which guest stars soap legend and Victoria Chase nemesis, Susan Lucci. Visitors to TVLand.com and the "Hot in Cleveland" Facebook page will have a chance to discuss the shocking episode and be treated to exclusive finale content.

"Hot in Cleveland's" Facebook fan page has attracted over 90K new fans since the series premiered. TV Land was dedicated to this social networking platform to communicate with loyal fans using updates, teases of upcoming episodes and exclusive video messages from the cast specifically to the Facebook community. From the "Hot in Cleveland" actresses discussing their immediate chemistry at the very first table read to how they clicked on-screen and off, to a personal plea to Lebron James to stay in Cleveland, TV Land's Facebook content set out to engage and entertain its fans by offering creative and personalized content.

*Source: comScore Media Metrix

TV Land and all related logos and titles are trademarks of Viacom International Inc.

TV Land and all related logos and titles are trademarks of Viacom International Inc.

About TV Land PRIME and TV Land

TV Land PRIME is TV Land's programming destination designed for people in their forties and the exclusive home to the premieres of the network's original programming, contemporary television series acquisitions and movies. TV Land PRIME is part of TV Land, a network dedicated to presenting the best in entertainment on all platforms for Adults 25-54. Consisting of original programming, acquired shows, hit movies and full-service Web site, TV Land is now seen in over 95 million U.S. homes.

About MTV Networks

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire.

  [august 2010]  


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