or


[08/17/10 - 02:03 PM]
ABC Is No. 1 on Monday in Adults 18-49 Among the Major Networks
ABC spins the numbers for Monday, August 16.

[via press release from ABC]

Quick Take for Monday, August 16, 2010 (National Live + Same Day Program Ratings)

ABC is No. 1 on Monday in Adults 18-49 among the Major Networks, Up on the Year-Ago Night for the 3rd Straight Week and on 9 of the Last 10

ABC's "Bachelor Pad" is No. 1 in its Time Period Among Key Women Demos

"Dating in the Dark" is No. 1 at 10pm Against CBS and NBC in Adults 18-49 and Adults 18-34, While Leading the Hour Overall Among Key Women

"Dating in the Dark" Retains 100% of its Week-Ago Premiere in Adults 18-34, While Building on Women 18-34 by 5%

Monday Night (8:00-11:00 p.m.)

ABC's Monday lineup of "Bachelor Pad" and "Dating in the Dark" ranked No. 1 on the night among the major networks among Adults 18-49 (1.8/5-tie).

· ABC improved on the same Monday last summer (8/17/09) by 38% in Adults 18-49 (1.8/5 vs. 1.3/4), up year to year for the 3rd straight Monday and for the 9th time on the last 10 weeks.

"Bachelor Pad" (8:00-10:01 p.m.)

"Bachelor Pad" led its 2-hour time period for the 2nd consecutive week among Women 18-49 (2.7/8) and Women 25-54 (3.2/8). The new summer series grew its young adult audience by 24% (1.7/6 to 2.1/6) from its first half-hour to its final-half hour.

· "Bachelor Pad" was up over the Net's year-ago performance (8/17/10) in the time period by 19% in Adults 18-49 (1.9/6 vs. 1.6/5).

"Dating in the Dark" (10:01-11:00 p.m.)

ABC's "Dating in the Dark" ranked No. 1 against its CBS and NBC competition in the hour Adults 18-49 (1.5/4) and Adults 18-34 (1.5/4), while leading the hour overall among Women 18-34 (2.1/7) and Women 18-49 (2.1/6). The ABC unscripted series retained 100% of its week-ago season-opener in Adults 18-34, while building on its premiere by 5% in Women 18-34 (2.1/7 vs. 2.0/6).

· "Dating in the Dark" saw increases in the time period for ABC over the same night last year in Total Viewers (+12% - 3.7 million vs. 3.3 million) and Adults 18-49 (+67% - 1.5/4 vs. 0.9/3).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National Live + Same Day Program Ratings), 8/16/10.





  [august 2010]  
S
M
T
W
T
F
S


· BACHELOR PAD, THE (ABC)
· DATING IN THE DARK (ABC)





most recent ratings | view all posts
[10/22/18 - 08:21 AM]
Sunday's Broadcast Ratings: Another Sunday, Another NFL Win for NBC
The Peacock takes home the top spot in both total viewers and adults 18-49.

[10/21/18 - 09:07 AM]
Saturday's Broadcast Ratings: ABC, College Football Once Again Top Charts
The Alphabet takes home top honors in total viewers and adults 18-49.

[10/20/18 - 08:45 AM]
Friday's Broadcast Ratings: FOX Edges Tight Demo Race with CBS
"Last Man Standing" once again leads the night among adults 18-49.

[10/19/18 - 08:13 AM]
Thursday's Broadcast Ratings: FOX Holds Onto Demo Crown with "Thursday Night Football"
Despite a blowout Broncos-Cardinals game, the network once again takes home top honors among adults 18-49.

[10/18/18 - 08:13 AM]
Wednesday's Broadcast Ratings: "Empire" Rises as FOX Tops Demos
The network's flagship drama is the only series up week-to-week among adults 18-49.

[10/17/18 - 08:15 AM]
Tuesday's Broadcast Ratings: NBC Holds Off Demo Push by ABC Debuts
The Alphabet's premiere of "The Conners" leads all programs last night among adults 18-49.

[10/16/18 - 08:16 AM]
Monday's Broadcast Ratings: "The Voice" Once Again Tops Charts for NBC
The Peacock leads the evening in total viewers and adults 18-49.

[10/16/18 - 07:17 AM]
ESPN's "Monday Night Football": 49ers-Packers Up 38 Percent Year-Over-Year
ESPN spins the numbers for Monday, October 15.

[10/15/18 - 08:23 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with "Sunday Night Football"
The Peacock once again takes home top honors in total viewers and adults 18-49.

[10/14/18 - 08:28 AM]
Saturday's Broadcast Ratings: ABC Cruises to Victory with College Football
The Alphabet takes home top honors in total viewers and adults 18-49.

[10/14/18 - 07:49 AM]
College Football Week 7: ABC's "Saturday Night Football" Up an Impressive 57% Year-Over-Year
ESPN spins the numbers for Saturday, October 13.

[10/13/18 - 08:28 AM]
Friday's Broadcast Ratings: FOX, "Last Man Standing" Top Demo Race
The network take home the adults 18-49 crown while CBS is the most-watched network.

[10/12/18 - 03:26 PM]
"The Good Place" & "Superstore" Debuts Set Series Records in Digital
NBC further spins the numbers for the season to date.

[10/12/18 - 11:44 AM]
Freeform's Newly Expanded "31 Nights of Halloween" Launches with Gains Over the Prior Year, as 'Hocus Pocus' Reaches 8.2 Million Viewers in Its First Week
Freeform further spins the numbers for the week of October 1-7.

[10/12/18 - 08:26 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in Latest FOX Victory
The network once again takes home top honors in total viewers and adults 18-49.