or


[08/17/10 - 02:03 PM]
ABC Is No. 1 on Monday in Adults 18-49 Among the Major Networks
ABC spins the numbers for Monday, August 16.

[via press release from ABC]

Quick Take for Monday, August 16, 2010 (National Live + Same Day Program Ratings)

ABC is No. 1 on Monday in Adults 18-49 among the Major Networks, Up on the Year-Ago Night for the 3rd Straight Week and on 9 of the Last 10

ABC's "Bachelor Pad" is No. 1 in its Time Period Among Key Women Demos

"Dating in the Dark" is No. 1 at 10pm Against CBS and NBC in Adults 18-49 and Adults 18-34, While Leading the Hour Overall Among Key Women

"Dating in the Dark" Retains 100% of its Week-Ago Premiere in Adults 18-34, While Building on Women 18-34 by 5%

Monday Night (8:00-11:00 p.m.)

ABC's Monday lineup of "Bachelor Pad" and "Dating in the Dark" ranked No. 1 on the night among the major networks among Adults 18-49 (1.8/5-tie).

· ABC improved on the same Monday last summer (8/17/09) by 38% in Adults 18-49 (1.8/5 vs. 1.3/4), up year to year for the 3rd straight Monday and for the 9th time on the last 10 weeks.

"Bachelor Pad" (8:00-10:01 p.m.)

"Bachelor Pad" led its 2-hour time period for the 2nd consecutive week among Women 18-49 (2.7/8) and Women 25-54 (3.2/8). The new summer series grew its young adult audience by 24% (1.7/6 to 2.1/6) from its first half-hour to its final-half hour.

· "Bachelor Pad" was up over the Net's year-ago performance (8/17/10) in the time period by 19% in Adults 18-49 (1.9/6 vs. 1.6/5).

"Dating in the Dark" (10:01-11:00 p.m.)

ABC's "Dating in the Dark" ranked No. 1 against its CBS and NBC competition in the hour Adults 18-49 (1.5/4) and Adults 18-34 (1.5/4), while leading the hour overall among Women 18-34 (2.1/7) and Women 18-49 (2.1/6). The ABC unscripted series retained 100% of its week-ago season-opener in Adults 18-34, while building on its premiere by 5% in Women 18-34 (2.1/7 vs. 2.0/6).

· "Dating in the Dark" saw increases in the time period for ABC over the same night last year in Total Viewers (+12% - 3.7 million vs. 3.3 million) and Adults 18-49 (+67% - 1.5/4 vs. 0.9/3).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National Live + Same Day Program Ratings), 8/16/10.





  [august 2010]  
S
M
T
W
T
F
S


· BACHELOR PAD, THE (ABC)
· DATING IN THE DARK (ABC)











most recent ratings | view all posts
[08/26/14 - 07:49 AM]
"The 66th Primetime Emmy(R) Awards" Posts NBC's Highest-Rated Monday in Metered-Market Households, Excluding Olympics, In Seven Years
NBC spins the numbers for Monday, August 25.

[08/25/14 - 12:30 PM]
New Era of "Doctor Who" Begins with Highest Rated Season Premiere Ever on BBC America
BBC America spins the numbers for Saturday, August 23.

[08/25/14 - 09:42 AM]
Last Night's "Big Brother" Is the Biggest Brother of the Summer
CBS spins the numbers for Sunday, August 24.

[08/25/14 - 09:02 AM]
Sunday's Broadcast Ratings: NFL Preseason Keeps NBC on Top
"Big Brother 16" on CBS however is the night's biggest draw among adults 18-49.

[08/25/14 - 08:34 AM]
NBC Sports Coverage of Last Night's Cincinnati Bengals-Arizona Cardinals Preseason Game Finishes the Night #1 in the 56 Local Markets
NBC spins the numbers for Sunday, August 24.

[08/25/14 - 08:25 AM]
ABC's "Rising Star" Finale is Up for the 2nd Straight Week in Adults 18-49
ABC spins the numbers for Sunday, August 24.

[08/24/14 - 08:34 AM]
Saturday's Broadcast Ratings: NASCAR Edges NFL Preseason for Top Spot
ABC leads the night among total viewers and adults 18-49 over CBS.

[08/24/14 - 08:32 AM]
"The P&G 2014 U.S. Gymnastics Championships" Grows from Its First Half-Hour to Its Fourth by 43% in Adult 18-49 Rating and 17% in Total Viewers
NBC spins the numbers for Saturday, August 23.

[08/23/14 - 08:52 AM]
Friday's Broadcast Ratings: NFL Preseason Pushes CBS in Front
Coverage of the Raiders at Packers leads the night in all categories for the Eye.

[08/23/14 - 08:40 AM]
"Dateline NBC" Ties for the #2 Show of the Night on the Big 4 Networks and the #1 Non-Sports Show in Adults 18-49
NBC spins the numbers for Friday, August 22.

[08/22/14 - 02:58 PM]
"The Simpsons" Soars on FXX - Day 1 of 12-Day Marathon Delivers Record-Breaking Numbers for Nascent Channel
FXX spins the numbers for Thursday, August 21.

[08/22/14 - 08:45 AM]
"Welcome to Sweden" Equals Its Top 18-49 Rating Since July 24
NBC spins the numbers for Thursday, August 21.

[08/22/14 - 08:36 AM]
Thursday's Broadcast Ratings: CBS Rides "Big Brother" to Top Spots
The Eye is the night's most-watched network among total viewers and adults 18-49.

[08/22/14 - 08:19 AM]
ABC's "Rookie Blue" Season Closer Is Up 22% to Tie a Season High and Tops Its Year-Ago Finale
ABC spins the numbers for Thursday, August 21.

[08/21/14 - 06:00 PM]
GSN's Third Episode of Body-Painting Competition Show, "Skin Wars," Delivers Series-High Ratings
GSN spins the numbers for Wednesday, August 20.