or


[08/17/10 - 02:03 PM]
ABC Is No. 1 on Monday in Adults 18-49 Among the Major Networks
ABC spins the numbers for Monday, August 16.

[via press release from ABC]

Quick Take for Monday, August 16, 2010 (National Live + Same Day Program Ratings)

ABC is No. 1 on Monday in Adults 18-49 among the Major Networks, Up on the Year-Ago Night for the 3rd Straight Week and on 9 of the Last 10

ABC's "Bachelor Pad" is No. 1 in its Time Period Among Key Women Demos

"Dating in the Dark" is No. 1 at 10pm Against CBS and NBC in Adults 18-49 and Adults 18-34, While Leading the Hour Overall Among Key Women

"Dating in the Dark" Retains 100% of its Week-Ago Premiere in Adults 18-34, While Building on Women 18-34 by 5%

Monday Night (8:00-11:00 p.m.)

ABC's Monday lineup of "Bachelor Pad" and "Dating in the Dark" ranked No. 1 on the night among the major networks among Adults 18-49 (1.8/5-tie).

· ABC improved on the same Monday last summer (8/17/09) by 38% in Adults 18-49 (1.8/5 vs. 1.3/4), up year to year for the 3rd straight Monday and for the 9th time on the last 10 weeks.

"Bachelor Pad" (8:00-10:01 p.m.)

"Bachelor Pad" led its 2-hour time period for the 2nd consecutive week among Women 18-49 (2.7/8) and Women 25-54 (3.2/8). The new summer series grew its young adult audience by 24% (1.7/6 to 2.1/6) from its first half-hour to its final-half hour.

· "Bachelor Pad" was up over the Net's year-ago performance (8/17/10) in the time period by 19% in Adults 18-49 (1.9/6 vs. 1.6/5).

"Dating in the Dark" (10:01-11:00 p.m.)

ABC's "Dating in the Dark" ranked No. 1 against its CBS and NBC competition in the hour Adults 18-49 (1.5/4) and Adults 18-34 (1.5/4), while leading the hour overall among Women 18-34 (2.1/7) and Women 18-49 (2.1/6). The ABC unscripted series retained 100% of its week-ago season-opener in Adults 18-34, while building on its premiere by 5% in Women 18-34 (2.1/7 vs. 2.0/6).

· "Dating in the Dark" saw increases in the time period for ABC over the same night last year in Total Viewers (+12% - 3.7 million vs. 3.3 million) and Adults 18-49 (+67% - 1.5/4 vs. 0.9/3).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National Live + Same Day Program Ratings), 8/16/10.





  [august 2010]  
S
M
T
W
T
F
S


· BACHELOR PAD, THE (ABC)
· DATING IN THE DARK (ABC)









most recent ratings | view all posts
[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.

[12/17/14 - 08:27 AM]
ABC's Second Replay This Season of "A Charlie Brown Christmas" Beats NBC's Debut of "Elf: Buddy's Musical Christmas" by Wide Margins
ABC spins the numbers for Tuesday, December 16.

[12/16/14 - 01:26 PM]
Hallmark Channel's Final Two Original Holiday Debuts Propel the Network to Rank #1 Among Women 25-54 Rating for the 6th Straight Week
The Hallmark Channel spins the numbers for the week of December 8-14.

[12/16/14 - 11:53 AM]
Syfy's "Ascension" Takes Off During First Night Premiere, Transporting 1.8 Million Total Viewers
Syfy spins the numbers for Monday, December 15.

[12/16/14 - 09:52 AM]
"60 Minutes" in Top 10 for Eighth Week in a Row
CBS spins the numbers for Sunday, December 14.