or


[08/17/10 - 02:03 PM]
ABC Is No. 1 on Monday in Adults 18-49 Among the Major Networks
ABC spins the numbers for Monday, August 16.

[via press release from ABC]

Quick Take for Monday, August 16, 2010 (National Live + Same Day Program Ratings)

ABC is No. 1 on Monday in Adults 18-49 among the Major Networks, Up on the Year-Ago Night for the 3rd Straight Week and on 9 of the Last 10

ABC's "Bachelor Pad" is No. 1 in its Time Period Among Key Women Demos

"Dating in the Dark" is No. 1 at 10pm Against CBS and NBC in Adults 18-49 and Adults 18-34, While Leading the Hour Overall Among Key Women

"Dating in the Dark" Retains 100% of its Week-Ago Premiere in Adults 18-34, While Building on Women 18-34 by 5%

Monday Night (8:00-11:00 p.m.)

ABC's Monday lineup of "Bachelor Pad" and "Dating in the Dark" ranked No. 1 on the night among the major networks among Adults 18-49 (1.8/5-tie).

· ABC improved on the same Monday last summer (8/17/09) by 38% in Adults 18-49 (1.8/5 vs. 1.3/4), up year to year for the 3rd straight Monday and for the 9th time on the last 10 weeks.

"Bachelor Pad" (8:00-10:01 p.m.)

"Bachelor Pad" led its 2-hour time period for the 2nd consecutive week among Women 18-49 (2.7/8) and Women 25-54 (3.2/8). The new summer series grew its young adult audience by 24% (1.7/6 to 2.1/6) from its first half-hour to its final-half hour.

· "Bachelor Pad" was up over the Net's year-ago performance (8/17/10) in the time period by 19% in Adults 18-49 (1.9/6 vs. 1.6/5).

"Dating in the Dark" (10:01-11:00 p.m.)

ABC's "Dating in the Dark" ranked No. 1 against its CBS and NBC competition in the hour Adults 18-49 (1.5/4) and Adults 18-34 (1.5/4), while leading the hour overall among Women 18-34 (2.1/7) and Women 18-49 (2.1/6). The ABC unscripted series retained 100% of its week-ago season-opener in Adults 18-34, while building on its premiere by 5% in Women 18-34 (2.1/7 vs. 2.0/6).

· "Dating in the Dark" saw increases in the time period for ABC over the same night last year in Total Viewers (+12% - 3.7 million vs. 3.3 million) and Adults 18-49 (+67% - 1.5/4 vs. 0.9/3).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National Live + Same Day Program Ratings), 8/16/10.





  [august 2010]  
S
M
T
W
T
F
S


· BACHELOR PAD, THE (ABC)
· DATING IN THE DARK (ABC)





most recent ratings | view all posts
[07/22/14 - 08:40 AM]
Monday's Broadcast Ratings: FOX Claims Top Spot with "MasterChef," "Hotel Hell"
The network has won the adults 18-49 for four consecutive weeks.

[07/22/14 - 08:32 AM]
ABC Tops Monday in Viewers/"The Bachelorette" Is Up to Tie a Best-Since-Premiere Adults 18-49 Rating
ABC spins the numbers for Monday, July 21.

[07/22/14 - 08:24 AM]
"American Ninja Warrior" Hits a Season High in Total Viewers
NBC spins the numbers for Monday, July 21.

[07/21/14 - 10:30 AM]
Live+7-Day Playback for the Premiere Episode of "Under the Dome" Tops Last Summer's L+7 Series Premiere
CBS further spins the numbers for Monday, June 30.

[07/21/14 - 08:38 AM]
ABC Takes 2nd on Sunday in Viewers with "Wipeout" and "Rising Star" Improving Their Time Periods
ABC spins the numbers for Sunday, July 20.

[07/21/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Pulls Back in Front with "Big Brother"
The Eye's summer mainstay leads the night among adults 18-49.

[07/21/14 - 08:19 AM]
Encore Telecast of "American Ninja Warrior" Beats an Original "Wipeout" on ABC in Adults 18-49
NBC spins the numbers for Sunday, July 20.

[07/18/14 - 01:47 PM]
"The Strain" Delivers Eye-Catching Premiere Ratings
FX further spins the numbers for Sunday, July 13.

[07/18/14 - 11:19 AM]
"Under the Dome" and "Extant" Are the Summer's Top Two Programs with 3-Day Playback Lift
CBS further spins the numbers for the summer to date.

[07/18/14 - 08:38 AM]
"Rookie Blue" Draws Its Biggest Overall Audience Since Its Season Premiere
ABC spins the numbers for Thursday, July 17.

[07/18/14 - 08:36 AM]
Thursday's Broadcast Ratings: CBS, FOX Split Demo Honors
"Big Brother 16" and "Hell's Kitchen" both power their respective networks among adults 18-49.

[07/18/14 - 08:21 AM]
"Last Comic Standing" Is No. 1 in the 10 p.m. Timeslot in the 18-49 Demo
NBC spins the numbers for Thursday, July 17.

[07/17/14 - 11:32 AM]
"The Tonight Show" Handily Defeats All Broadcast, Cable Timeslot Competition for Week of July 7-11
NBC spins the late-night numbers for the week of July 7-11.

[07/17/14 - 09:57 AM]
"The 7D" Is Disney XD's #2 Original Animated Series Launch of All Time Among Kids 2-11 and Kids 6-11
Disney XD spins the numbers for the week of July 7-11.

[07/17/14 - 08:31 AM]
Wednesday's Broadcast Ratings: "Big Brother," "Extant" Put CBS on Top
The Eye is last night's most-watched network in total viewers and adults 18-49.