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[08/17/10 - 02:23 PM]
Disney Channel Ranks as TV's No. 1 Network in Total Day in Key Kids
Disney Channel spins the numbers for the week of August 9-15.
[via press release from Disney Channel]

Weekly Ratings Highlights for Aug 9-Aug 15, 2010 - Final National Ratings

Disney Channel Ranks as TV's No. 1 Network in Total Day in Key Kids, Topping Runner-up Nickelodeon in Tweens 9-14 Nine Weeks in a Row; Easily Sweeps Prime in Target Kids, Extending Streak to 276 Straight Weeks in Kids 6-11

Including the Week's No. 1 TV Telecast, "Good Luck Charlie," Disney Channel Has 8 of the Week's Top 10 in Kids 6-11 and 9 of the Top 10 in Tweens 9-14

Week of August 9, 2010

· In Total Day*, Disney Channel ranked as the week's No. 1 TV network among Kids 6-11 (881,000/3.6 rating) and Tweens 9-14 (712,000/2.9 rating), topping runner-up Nickelodeon by a solid 14% in the Tweens demo (712,000 vs. 623,000). This marked the 2nd consecutive week Disney Channel outranked Nickelodeon among Kids 6-11 (881,000 vs. 835,000) and the 9th straight week with Tweens 9-14.

· In Prime, Disney Channel was easily TV's No. 1 network among Kids 6-11 (1.25 million/5.1 rating) and Tweens 9-14 (1.01 million/4.1 rating), marking the net's 276th consecutive win among Kids 6-11, with the streak at 273 out of 276 weeks with Tweens 9-14.

· In Kids 6-11, Disney Channel delivered 8 of TV's Top 10 telecasts for the week, including the week's No. 1 TV telecast "Good Luck Charlie" (No. 1 - 1.66 million/6.7 rating, Sun., 8:30 - 9:00 p.m.).

· In Tweens 9-14, Disney Channel held 9 of the week's Top 10 TV telecasts led by original episodes of "Good Luck Charlie" (No. 1 - 1.50 million/6.2 rating, Sun., 8:30 - 9:00 p.m.) and "JONAS L.A." (No. 2 - 1.46 million/6.0 rating, Sun., 9:00 - 9:30 p.m.) and Disney Channel's 79th original movie "Den Brother" (No. 3 - 1.45 million/5.9 rating, Fri., 8:00 - 9:40 p.m.).

Source: Nielsen Media Research (National Ratings, Live + Same Day, 8/9/10-8/15/10). Ranks based on 000s, then rating, unless otherwise noted. *Total Day as defined by Nickelodeon=Mon-Thu 7a-8p; Fri 7a-10p; Sa 6a-10p; Sun 6a-8p.





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