or


[08/17/10 - 12:41 PM]
More Than 3 Million Total Viewers Attend Dora's Big Birthday Adventure
Nickelodeon spins the numbers for Sunday, August 15.

[via press release from Nickelodeon]

MORE THAN 3 MILLION TOTAL VIEWERS ATTEND DORA'S BIG BIRTHDAY ADVENTURE

Nickelodeon Closes the Week as Basic Cable's Number-One Total Day Network with Kids 2-11 and Total Viewers

NEW YORK-Aug. 17, 2010-Dora the Explorer marked her first decade on-air by drawing 3.3 million total viewers (+88%) to her Big Birthday Adventure (Sunday, Aug. 15, 8-9 p.m. ET/PT) special. Big Birthday Adventure also averaged an 8.1/1.1 million kids 2-5 (+305%), scoring the high-rated Dora primetime special in almost two years and the top spot in its time period with kids 2-5 and kids 2-11 on both broadcast and basic cable television. Dora the Explorer currently ranks as the number-one preschool program on all television.

Dora's Big Birthday Adventure was followed by the premiere of Dora the Girl Heard 'Round the World (9 p.m. ET/PT), a special 12-minute documentary short executive-produced by Academy Award(R)-nominated Brett Morgen (The Kid Stays in the Picture), which scored 2.3 million total viewers (+42%). The documentary featured commentary from Dora and her friends; the show's creators; and Anderson Cooper, Elisabeth Hasselbeck, Rosie Perez, Salma Hayek Pinault, Shakira, Soledad O'Brien, Sherri Shepherd, and more.

NickJr.com also scored its highest trafficked week in months due to special Dora anniversary-themed activities on the site, drawing 3.2 million unique visitors and 64 million page views in the week (8/9/10-8/15/10) leading up to the premiere of Big Birthday Adventure. Additionally, more than 30 million game sessions have been generated on NickJr.com by "Dora's Great Big World" online game and Dora-themed mini games.

Dora's Big Birthday Adventure will encore Wednesday, Aug. 18 - Friday, Aug. 20 at 8 a.m. ET/PT on Nickelodeon and on Sunday, Aug. 22, at 7 p.m. ET on Nick Jr.

Driven by its little Latina heroine and SpongeBob SquarePants-which snagged the top five telecasts for the week with kids 2-11- Nickelodeon notched another weekly win, as basic cable's number-one total day network with kids 2-11 (3.9/1.4 million, +11%) and total viewers (2.5 million, +16%).

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).





  [august 2010]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[12/10/18 - 08:15 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock takes home top honors in total viewers and adults 18-49.

[12/09/18 - 08:22 AM]
Saturday's Broadcast Ratings: Holiday Repeats Put CBS on Top
"Rudolph the Red-Nosed Reindeer" helps fuel the network to top honors in total viewers and adults 18-49.

[12/08/18 - 08:33 AM]
Friday's Broadcast Ratings: FOX, "Last Man Standing" Top Demo Race
The network holds off CBS among adults 18-49 last night.

[12/07/18 - 11:00 AM]
The Premiere of Freeform's "Life-Size 2: A Christmas Eve" Is Sunday's No. 1 Cable Program
Freeform further spins the numbers for Sunday, December 2.

[12/07/18 - 08:13 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Hold Onto Demo Crown
The network's NFL coverage continues its adults 18-49 reign.

[12/06/18 - 08:20 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos with Fall Finales
The network's "Empire" helps lead the night among adults 18-49 while NBC is the most-watched network overall.

[12/05/18 - 08:10 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Hold Onto Demo Crown
The Peacock edges CBS among adults 18-49 however the Eye is the most-watched network.

[12/04/18 - 08:15 AM]
Monday's Broadcast Ratings: "The Voice" Helps NBC Hold Off ABC
The Alphabet gets a boost from the fall finale of "The Good Doctor."

[12/03/18 - 12:10 PM]
Premiere of Investigation Discovery's "Body Cam" Arrests 1.6 Million Viewers
Investigation Discovery further spins the numbers for Tuesday, November 27.

[12/03/18 - 11:04 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues Reign for NBC
The Peacock takes home top honors in total viewers and adults 18-49.

[12/02/18 - 10:12 AM]
Saturday's Broadcast Ratings: Big Ten Championship Puts FOX on Top
The network takes home top honors in total viewers and adults 18-49.

[12/01/18 - 08:27 AM]
Friday's Broadcast Ratings: FOX, Pac-12 Championship Top Demos
The network wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[11/30/18 - 09:04 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Posts Season High for FOX
The network's coverage easily eclipses the competition in total viewers and adults 18-49.

[11/29/18 - 08:14 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Win Tight Demo Race
The network takes home the adults 18-49 crown while NBC is the most-watched broadcaster overall last night.

[11/29/18 - 07:30 AM]
SundanceTV Finds Another Winner in the True Crime Genre as Viewers Flock to Latest Documentary, "Jonestown: Terror in the Jungle"
SundanceTV further spins the numbers for Saturday, November 17 and Sunday, November 18.