or


[08/17/10 - 12:41 PM]
More Than 3 Million Total Viewers Attend Dora's Big Birthday Adventure
Nickelodeon spins the numbers for Sunday, August 15.

[via press release from Nickelodeon]

MORE THAN 3 MILLION TOTAL VIEWERS ATTEND DORA'S BIG BIRTHDAY ADVENTURE

Nickelodeon Closes the Week as Basic Cable's Number-One Total Day Network with Kids 2-11 and Total Viewers

NEW YORK-Aug. 17, 2010-Dora the Explorer marked her first decade on-air by drawing 3.3 million total viewers (+88%) to her Big Birthday Adventure (Sunday, Aug. 15, 8-9 p.m. ET/PT) special. Big Birthday Adventure also averaged an 8.1/1.1 million kids 2-5 (+305%), scoring the high-rated Dora primetime special in almost two years and the top spot in its time period with kids 2-5 and kids 2-11 on both broadcast and basic cable television. Dora the Explorer currently ranks as the number-one preschool program on all television.

Dora's Big Birthday Adventure was followed by the premiere of Dora the Girl Heard 'Round the World (9 p.m. ET/PT), a special 12-minute documentary short executive-produced by Academy Award(R)-nominated Brett Morgen (The Kid Stays in the Picture), which scored 2.3 million total viewers (+42%). The documentary featured commentary from Dora and her friends; the show's creators; and Anderson Cooper, Elisabeth Hasselbeck, Rosie Perez, Salma Hayek Pinault, Shakira, Soledad O'Brien, Sherri Shepherd, and more.

NickJr.com also scored its highest trafficked week in months due to special Dora anniversary-themed activities on the site, drawing 3.2 million unique visitors and 64 million page views in the week (8/9/10-8/15/10) leading up to the premiere of Big Birthday Adventure. Additionally, more than 30 million game sessions have been generated on NickJr.com by "Dora's Great Big World" online game and Dora-themed mini games.

Dora's Big Birthday Adventure will encore Wednesday, Aug. 18 - Friday, Aug. 20 at 8 a.m. ET/PT on Nickelodeon and on Sunday, Aug. 22, at 7 p.m. ET on Nick Jr.

Driven by its little Latina heroine and SpongeBob SquarePants-which snagged the top five telecasts for the week with kids 2-11- Nickelodeon notched another weekly win, as basic cable's number-one total day network with kids 2-11 (3.9/1.4 million, +11%) and total viewers (2.5 million, +16%).

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).





  [august 2010]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[03/24/19 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, College Basketball Once Again Top Charts
The Eye wins the evening in total viewers as well as adults 18-49.

[03/23/19 - 08:31 AM]
Friday's Broadcast Ratings: NCAA Men's Basketball Tournament Keeps CBS on Top
The Eye wins the night in both total viewers and adults 18-49.

[03/22/19 - 08:16 AM]
Thursday's Broadcast Ratings: NCAA Men's Basketball Tournament Opens on Top for CBS
The Eye takes home top honors among adults 18-49 last night.

[03/21/19 - 08:17 AM]
Wednesday's Broadcast Ratings: "Survivor" Tops Race in Viewers, Demos
CBS's two-episode telecast helps the network win the night in both categories.

[03/20/19 - 08:14 AM]
Tuesday's Broadcast Ratings: "This Is Us" Puts NBC Back on Top in Demos
The Peacock wins the night among adults 18-49 while an all-repeat CBS is the most-watched network.

[03/19/19 - 08:09 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Hold Off New Competition
The Peacock bests ABC's "American Idol" and FOX's "9-1-1" in total viewers and adults 18-49.

[03/18/19 - 08:17 AM]
Sunday's Broadcast Ratings: "American Idol" Powers ABC to Demo Victory
The Alphabet claims top adults 18-49 honors while CBS is the most-watched broadcaster.

[03/17/19 - 08:41 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Demo Honors
"NBA Saturday Primetime on ABC" helps the Alphabet split the adults 18-49 crown.

[03/16/19 - 08:31 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Honors with ABC
The Eye's mainstay "Blue Bloods" is the night's most-watched program.

[03/15/19 - 08:16 AM]
Thursday's Broadcast Ratings: ABC, FOX Share Demo Crown; CBS Tops Viewers
FOX gets a boost among adults 18-49 with its coverage of the "iHeartRadio Music Awards."

[03/14/19 - 08:54 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos with "Empire" Return
The network takes home the adults 18-49 crown while CBS is the most-watched network.

[03/13/19 - 09:57 AM]
TLC's Breakout Hit "Dr. Pimple Popper" Wraps Most Recent Season with the Finale Garnering a Series Ratings High
New episodes return this coming summer.

[03/13/19 - 08:09 AM]
Tuesday's Broadcast Ratings: ABC, "The Bachelor" Snap NBC's Demo Win Streak
The Peacock had won every Tuesday night among adults 18-49 thus far in 2019.

[03/12/19 - 08:08 AM]
Monday's Broadcast Ratings: "The Bachelor" Finale Puts ABC in Front
The Alphabet wins the night among adults 18-49 while NBC is the most-watched network overall.

[03/11/19 - 08:19 AM]
Sunday's Broadcast Ratings: "American Idol" Tops Demos for ABC
The Alphabet takes home the adults 18-49 honors while CBS is the most-watched network.