or


[08/24/10 - 10:44 AM]
ABC Is No. 1 on Monday in Adults 18-49 Among the Major Nets for the 12th Consecutive Week
ABC spins the numbers for Monday, August 23.

[via press release from ABC]

Quick Take for Monday, August 23, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 on Monday in Adults 18-49 Among the Major Nets for the 12th Consecutive Week and Up on the Year-Ago Night for the 4th Week in a Row

ABC's "Bachelor Pad" is No. 1 in its Time Period and Stands as Monday's No. 1 Program Among Key Women Demos

"Dating in the Dark" is Up Week to Week and Over ABC's Year-Ago 10pm Performance in Both Total Viewers and Adults 18-49

Monday Night (8:00-11:00 p.m.)

With its lineup of "Bachelor Pad" and "Dating in the Dark," ABC ranked No. 1 on Monday among the major networks in Adults 18-49 (1.9/5-tie) for the 12th consecutive week. ABC was a solid No. 1 overall, topping NBC with its broadcast of the "2010 Miss Universe Pageant", across all key Women demographics: W18-34 (2.4/7), Women 18-49 (2.6/7) and Women 25-54 (2.9/7).

· ABC improved on the same Monday last summer (8/24/09) by 46% in Adults 18-49 (1.9/5 vs. 1.3/4), up year to year for the 4th Monday in a row and for the 10th time on the last 11 weeks.

"Bachelor Pad" (8:00-10:00 p.m.)

"Bachelor Pad" posted week-to-week increases of 7% in Total Viewers (5.9 million vs. 5.5 million) and 5% in Adults 18-49 (2.0/6 vs. 1.9/6). The freshman unscripted series won its 2-hour time period for the 3rd week in a row among Women 18-49 (2.9/8) and Women 25-54 (3.2/8).

· "Bachelor Pad" was Monday's No. 1 TV program in Women 18-34 (2.7/8) and 18-49 (2.9/8-tie).

· "Bachelor Pad" improved on ABC's year-ago performance in the time period by 2.2 million viewers (5.9 million vs. 3.7 million) and by 43% in Adults 18-49 (2.0/6 vs. 1.4/4).

"Dating in the Dark" (10:00-11:00 p.m.)

ABC's "Dating in the Dark" saw gains over the prior week by 11% in Total Viewers (4.1 million vs. 3.7 million) and by 7% in Adults 18-49 (1.6/4 vs. 1.5/4).

· "Dating in the Dark" was up over ABC's year-ago time period performance in Total Viewers (+17% - 4.1 million vs. 3.5 million) and Adults 18-49 (+60% - 1.6/4 vs. 1.0/3).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 8/23/10.





  [august 2010]  
S
M
T
W
T
F
S


· BACHELOR PAD, THE (ABC)
· DATING IN THE DARK (ABC)









most recent ratings | view all posts
[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.