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Weekly Ratings Highlights for August 16-22, 2010 - Final National Ratings
Disney Channel is TV's No. 1 Network in Total Day in Key Kids,
Besting Runner-up Nickelodeon in Tweens 9-14 10 Weeks in a Row;
And Sweeps Prime in Kids 6-11 for the 277th Straight Week
Disney Channel Has the Week's No. 1 TV Telecast Among Kids 6-11 and Tweens 9-14, a Lock on the Top 4 in Tweens 9-14 and the Top 3 in Kids 6-11
Friday's "The Suite Life on Deck" Posts Across-the-Board Season Highs, Standing as the Show's Most-Watched Telecast in 7 Months
in Total Viewers and in 6 Months in Kids 6-11
Week of August 16, 2010
· In Total Day*, Disney Channel was the week's No. 1 TV network among Kids 6-11 (815,000/3.3 rating) and Tweens 9-14 (692,000/2.8 rating), overshadowing Nickelodeon by a considerable 16% in the Tween demo (692,000 vs. 595,000). This marked the third consecutive week Disney Channel outdelivered Nickelodeon among Kids 6-11 (815,000 vs. 778,000) and the 10th week it defeated it among Tweens 9-14.
· In Prime, Disney Channel was TV's No. 1 network among Kids 6-11 (1.10 million/4.5 rating) and Tweens 9-14 (951,000/3.9 rating), marking the channel's 277th consecutive victory in Kids 6-11, with the streak at 274 out of 277 weeks in Tweens 9-14.
· In Kids 6-11, Disney Channel delivered TV's Top 3 telecasts for the week with original episodes of "Hannah Montana Forever" (No. 1 - 1.66 million/6.8 rating, Sun., 8:00 - 8:30 p.m.), "The Suite Life on Deck" (No. 2 - 1.60 million/6.5 rating, Fri., 8:00 - 8:30 p.m.) and "JONAS L.A." (No. 3 - 1.57 million/6.4 rating, Sun., 8:30 - 9:00 p.m.).
· In Tweens 9-14, Disney Channel aired TV's Top 4 telecasts, featuring all-new episodes of "Hannah Montana Forever" (No. 1 - 1.89 million/7.8 rating, Sun., 8:00 - 8:30 p.m.), "JONAS L.A." (No. 2 - 1.67 million/6.9 rating, Sun., 8:30 - 9:00 p.m.), "The Suite Life on Deck" (No. 3 - 1.57 million/6.4 rating, Fri., 8:00 - 8:30 p.m.) and "Wizards of Waverly Place" (No. 4 - 1.39 million/5.7 rating, Fri., 8:30 - 9:00 p.m.).
· Friday's all-new "The Suite Life on Deck" garnered season highs across the board, delivering the show's largest audience in 7 months in Total Viewers (4.03 million - since 1/22/10) and in 6 months in Kids 6-11 (1.60 million - since 2/26/10).
Source: Nielsen Media Research (National Ratings, Live + Same Day, 8/16/10-8/22/10). Ranks based on 000s, then rating, unless otherwise noted. *Total Day as defined by Nickelodeon=Mon-Thu 7a-8p; Fri 7a-10p; Sa 6a-10p; Sun 6a-8p.
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