or


[08/25/10 - 03:52 PM]
One Million Viewers Tune-In to Oxygen to Watch Fantasy Hair Designers Battle It Out on "Hair Battle Spectacular"
Oxygen spins the numbers for Tuesday, August 24.

[via press release from Oxygen]

ONE MILLION VIEWERS TUNE-IN TO OXYGEN TO WATCH FANTASY HAIR DESIGNERS BATTLE IT OUT ON "HAIR BATTLE SPECTACULAR"

Oxygen Out-Delivers CBS Network in W18-34 Demo for 10pm Hour

New York, NY - August 25, 2010 - Oxygen's new competition series "Hair Battle Spectacular" delivered one million viewers for the first time this season; and in the 10 PM hour beat broadcast network CBS among W18-34 (it's key demo). The program continues to experience weekly growth with last night's episode reaching hair-raising heights with double-digit growth in all key demos, W18-34 (up + 36%), A18-34 (up + 50%), W18-49 (up + 30%), A18-49 (up +40%) and total viewers (up +26%) vs. the prior week's episode, according to Nielsen Media Research. The digital front is growing as well with www.Oxygen.com enjoying double-digit growth from the "Hair Battle Spectacular" show site, increasing in daily uniques (up +21%), page views (up +10%) and video streams (up +89%) vs. last week.

In the 10pm hour, Oxygen was the second most watched cable network among W18-34 (behind USA) and was ranked the #4 television network among W18-34 (out-delivering CBS). It finished in the Top 5 most watched cable networks among both W18-49 and A18-34.

Last night's episode of "Hair Battle Spectacular" featured "Bad Girls Club" alum Natalie Nunn as a guest judge. She joined show judges Derek J and Lindsay Albanese, voicing her opinions on the stylists' whimsical candy and toy-themed creations. "Hair Battle Spectacular" is produced by 3 Ball Productions with JD Roth, Todd Nelson, Adam Greener, and Mike Nichols serving as executive producers.

Source: Nielsen Media Research, Omniture Catalyst 8/24/10

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [august 2010]  
S
M
T
W
T
F
S


· BAD GIRLS CLUB, THE (OXYGEN)
· HAIR BATTLE SPECTACULAR (OXYGEN)











most recent ratings | view all posts
[09/22/14 - 09:52 AM]
"Madam Secretary" Draws 14.3 Million Viewers
CBS spins the numbers for Sunday, September 21.

[09/22/14 - 08:43 AM]
Sunday's Broadcast Ratings: NFL Puts CBS, NBC on Top in Viewers, Demos
The Eye's "Madam Secretary" opens to 14 million viewers and a 1.9 rating among adults 18-49.

[09/22/14 - 08:27 AM]
NBC Is Currently #1 for the Night in Every Key Demographic - Adults, Men and Women 18-34, 18-49 and 25-54
NBC spins the numbers for Sunday, September 21.

[09/22/14 - 07:40 AM]
"The NFL on CBS" Scores Highest-Rated NFL Game of Weekend
CBS spins the numbers for Sunday, September 21.

[09/21/14 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with College Football Coverage
The Alphabet leads the night in both total viewers and adults 18-49.

[09/21/14 - 08:30 AM]
Encore of "American Ninja Warrior: USA vs. the World" Equals NBC's Highest Saturday Average in Adults 18-49, Excluding Sports, Since June 28
NBC spins the numbers for Saturday, September 20.

[09/20/14 - 12:51 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
A special Friday edition of "Big Brother" leads the night among adults 18-49.

[09/20/14 - 12:37 PM]
"Dateline NBC" Equals Its Highest Friday 18-49 Rating in 16 Weeks
NBC spins the numbers for Friday, September 19.

[09/20/14 - 08:40 AM]
L3 Ratings: ABC's "Dancing" Premiere Marks Biggest-Ever Playback Lift - Monday's Top Show
ABC further spins the numbers for Monday, September 15.

[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.