or


[08/31/10 - 12:27 PM]
ABC Family Sizzling Summer 2010
ABC Family spins the numbers for the summer to date.

[via press release from ABC Family]

Ratings Highlights for Summer 2010 Final National Ratings

ABC Family Sizzling Summer 2010

Summer 2010 Becomes ABC Family's Most-Watched Summer in Prime; Grows Delivery for the 7th Straight Summer in Females 12-34, 5th Straight in Women 18-34, and 4th Straight in Total Viewers, Adults 18-34 and Adults 18-49

ABC Family is Basic Cable's No. 3 Network in Prime in Women 18-34 and Women 18-49, the Network's Best Competitive Summer Finish Ever

"The Secret Life of the American Teenager" and "Pretty Little Liars" Are Cable's Top 2 Scripted Series in Women 18-34

"Pretty Little Liars" and "The Secret Life of the American Teenager" Stand as Cable's Top 2 Scripted Series in Viewers 12-34 and Females 12-34

"Pretty Little Liars" is Cable's No. 1 New Original Series of Summer 2010, While "Melissa & Joey" Ranks Among the Top 5 New Scripted Cable Series in Key Demos

ABC Family - Summer 2010

Powered by newcomers "Pretty Little Liars" and "Melissa and Joey," returning fan favorites "The Secret Life of the American Teenager" and "Make It or Break It," and high performing theatricals like "Toy Story 2" and films from the "Harry Potter" franchise, ABC Family delivered its largest summer audience on record in Prime in Total Viewers (1.4 million), Adults 18-34 (394,000), Adults 18-49 (673,000) and Viewers 12-34 (658,000) -- and with all three key female targets -- posting solid gains over a year ago across key categories. In fact, this marked the 4th consecutive summer the network grew its audience in Total Viewers, Adults 18-34 and Adults 18-49, the 5th consecutive in Women 18-34 (279,000) and the 7th in a row in Females 12-34 (483,000).

ABC Family ranked as cable's No. 3 network in Prime in Women 18-34 and Women 18-49, the network's highest competitive summer finish on record. Among Females 12-34, the network stood as ad-supported cable's No. 1 network in Prime for the 2nd consecutive summer, surpassing MTV by 15% (483,000 vs. 421,000).

Year to year, ABC Family registered robust increases across key demos in Prime, including by 18% in Adults 18-34 (394,000 vs. 335,000), by 9% in Adults 18-49 (673,000 vs. 616,000) and by 12% in Viewers 12-34 (658,000 vs. 584,000).

In Total Day, posting best-ever Summer deliveries, ABC Family grew its audience for the 11th consecutive summer in Adults 18-34 (204,000) and Women 18-34 (142,000), and for the 9th straight summer in Adults 18-49 (335,000) and Women 18-49 (225,000).

Program Highlights

· "The Secret Life of the American Teenager" ranked as Summer's No. 1 scripted cable series in Women 18-34 (1.0 million/3.1 rating), and No. 2 among Viewers 12-34 (2.2 million/2.3 rating) and Females 12-34 (1.8 million/3.9 rating), behind only "Pretty Little Liars."

· Newcomer "Pretty Little Liars" was Summer's No. 1 scripted cable series in Viewers 12-34 (2.2 million/2.4 rating) and Females 12-34 (1.9 million/4.2 rating), and cable's No. 2 scripted show across among Women 18-34 (960,000/2.8 rating), behind only "The Secret Life of the American Teenager."

· Impressively, "Pretty Little Liars" stood as Summer's No. 1 new scripted cable series in Women 18-34, Viewers 12-34 and Females 12-34

· Launching mid-summer to record ratings for the channel, "Melissa & Joey" ranked among cable's Top 5 new scripted cable series in Adults 18-34 (No. 3 - 708,000), Women 18-34 (No. 4 - 497,000), Viewers 12-34 (No. 4 - 988,000) and Females 12-34 (No. 4 - 747,000).

Source: Nielsen Media Research (National Ratings, Summer 10: 5/31/10-8/29/10, Most Current: Live + SD, blended with Live + 7, when available.





  [august 2010]  
S
M
T
W
T
F
S


· MAKE IT OR BREAK IT (ABC FAMILY)
· MELISSA & JOEY (ABC FAMILY)
· PRETTY LITTLE LIARS (FREEFORM)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





most recent ratings | view all posts
[02/13/16 - 08:44 AM]
Friday's Broadcast Ratings: ABC Leads the Night Among Adults 18-49
"Shark Tank" and "20/20" post big gains from a week ago.

[02/13/16 - 08:40 AM]
ABC Wins Friday with "Shark Tank" and "20/20" at Season Highs
ABC spins the numbers for Friday, February 12.

[02/13/16 - 08:29 AM]
"Grimm" Matches Its 18-49 High Since Nov. 6
NBC spins the numbers for Friday, February 12.

[02/12/16 - 09:04 AM]
Thursday's Broadcast Ratings: ABC, FOX Split Demo Crown
FOX however is the most-watched network on the night.

[02/12/16 - 08:56 AM]
"DC's Legends of Tomorrow" Holds Steady in Week 4
The CW spins the numbers for Thursday, February 11.

[02/12/16 - 08:38 AM]
"Shades of Blue" Maintains 100% Week to Week, Despite the Return of "How to Get Away with Murder"
NBC spins the numbers for Thursday, February 11.

[02/12/16 - 08:19 AM]
ABC Is No. 1 on Thursday in Adults 18-49 with the Return of TGIT Delivering the Night's Top 3 Dramas
ABC spins the numbers for Thursday, February 11.

[02/11/16 - 02:33 PM]
CMT's "Party Down South" Boosts Thursday Night Programming Block with Strong Premiere and Double-Digit Growth in Week 2
CMT further spins the numbers for Thursday, January 28 and Thursday, February 4.

[02/11/16 - 11:40 AM]
HGTV "Fixer Upper" Crushed Cable Ratings Among P25-54 and W25-54 on Tuesday Night
HGTV spins the numbers for Tuesday, February 9.

[02/11/16 - 11:07 AM]
"The Tonight Show," "Late Night" Once Again Win in All Key Measures for Week of Feb. 1-5
NBC spins the late-night numbers for the week of February 1-5.

[02/11/16 - 08:57 AM]
Wednesday's Broadcast Ratings: ABC, FOX & NBC All Share Top Demo Spot
The Alphabet's "Modern Family" leads the night among adults 18-49.

[02/11/16 - 08:40 AM]
"Chicago P.D." Equals Its High Since November 2014
NBC spins the numbers for Wednesday, February 10.

[02/11/16 - 08:31 AM]
ABC Is No. 1 on Wednesday With "Modern Family" as the Top TV Show
ABC spins the numbers for Wednesday, February 10.

[02/11/16 - 07:21 AM]
ABC Draws Its Biggest Audience in Late-Night in More Than 2 Months
ABC spins the late-night numbers for the week of February 1-5.

[02/10/16 - 02:52 PM]
TV One's Premiere of 47th NAACP Image Awards Drives Network to Rank Among Top 2 Ad-Supported Cable Networks for the Night
TV One further spins the numbers for Friday, February 5.