or


[08/31/10 - 12:27 PM]
ABC Family Sizzling Summer 2010
ABC Family spins the numbers for the summer to date.

[via press release from ABC Family]

Ratings Highlights for Summer 2010 Final National Ratings

ABC Family Sizzling Summer 2010

Summer 2010 Becomes ABC Family's Most-Watched Summer in Prime; Grows Delivery for the 7th Straight Summer in Females 12-34, 5th Straight in Women 18-34, and 4th Straight in Total Viewers, Adults 18-34 and Adults 18-49

ABC Family is Basic Cable's No. 3 Network in Prime in Women 18-34 and Women 18-49, the Network's Best Competitive Summer Finish Ever

"The Secret Life of the American Teenager" and "Pretty Little Liars" Are Cable's Top 2 Scripted Series in Women 18-34

"Pretty Little Liars" and "The Secret Life of the American Teenager" Stand as Cable's Top 2 Scripted Series in Viewers 12-34 and Females 12-34

"Pretty Little Liars" is Cable's No. 1 New Original Series of Summer 2010, While "Melissa & Joey" Ranks Among the Top 5 New Scripted Cable Series in Key Demos

ABC Family - Summer 2010

Powered by newcomers "Pretty Little Liars" and "Melissa and Joey," returning fan favorites "The Secret Life of the American Teenager" and "Make It or Break It," and high performing theatricals like "Toy Story 2" and films from the "Harry Potter" franchise, ABC Family delivered its largest summer audience on record in Prime in Total Viewers (1.4 million), Adults 18-34 (394,000), Adults 18-49 (673,000) and Viewers 12-34 (658,000) -- and with all three key female targets -- posting solid gains over a year ago across key categories. In fact, this marked the 4th consecutive summer the network grew its audience in Total Viewers, Adults 18-34 and Adults 18-49, the 5th consecutive in Women 18-34 (279,000) and the 7th in a row in Females 12-34 (483,000).

ABC Family ranked as cable's No. 3 network in Prime in Women 18-34 and Women 18-49, the network's highest competitive summer finish on record. Among Females 12-34, the network stood as ad-supported cable's No. 1 network in Prime for the 2nd consecutive summer, surpassing MTV by 15% (483,000 vs. 421,000).

Year to year, ABC Family registered robust increases across key demos in Prime, including by 18% in Adults 18-34 (394,000 vs. 335,000), by 9% in Adults 18-49 (673,000 vs. 616,000) and by 12% in Viewers 12-34 (658,000 vs. 584,000).

In Total Day, posting best-ever Summer deliveries, ABC Family grew its audience for the 11th consecutive summer in Adults 18-34 (204,000) and Women 18-34 (142,000), and for the 9th straight summer in Adults 18-49 (335,000) and Women 18-49 (225,000).

Program Highlights

· "The Secret Life of the American Teenager" ranked as Summer's No. 1 scripted cable series in Women 18-34 (1.0 million/3.1 rating), and No. 2 among Viewers 12-34 (2.2 million/2.3 rating) and Females 12-34 (1.8 million/3.9 rating), behind only "Pretty Little Liars."

· Newcomer "Pretty Little Liars" was Summer's No. 1 scripted cable series in Viewers 12-34 (2.2 million/2.4 rating) and Females 12-34 (1.9 million/4.2 rating), and cable's No. 2 scripted show across among Women 18-34 (960,000/2.8 rating), behind only "The Secret Life of the American Teenager."

· Impressively, "Pretty Little Liars" stood as Summer's No. 1 new scripted cable series in Women 18-34, Viewers 12-34 and Females 12-34

· Launching mid-summer to record ratings for the channel, "Melissa & Joey" ranked among cable's Top 5 new scripted cable series in Adults 18-34 (No. 3 - 708,000), Women 18-34 (No. 4 - 497,000), Viewers 12-34 (No. 4 - 988,000) and Females 12-34 (No. 4 - 747,000).

Source: Nielsen Media Research (National Ratings, Summer 10: 5/31/10-8/29/10, Most Current: Live + SD, blended with Live + 7, when available.





  [august 2010]  
S
M
T
W
T
F
S


· MAKE IT OR BREAK IT (ABC FAMILY)
· MELISSA & JOEY (ABC FAMILY)
· PRETTY LITTLE LIARS (ABC FAMILY)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)









most recent ratings | view all posts
[04/19/14 - 09:02 AM]
Friday's Broadcast Ratings: ABC Tops Demos with "Shark Tank," "20/20"
The Alphabet's veteran newsmagazine posts big gains from last week among adults 18-49.

[04/19/14 - 08:34 AM]
"Hannibal" Is Up 29% Week to Week in Adults 18-49 with Its Top Result in Three Weeks
NBC spins the numbers for Friday, April 18.

[04/19/14 - 08:32 AM]
ABC Wins 3rd Straight Friday with the Top 2 TV Shows - "20/20" Surges to 2nd-Highest Ratings This Season
ABC spins the numbers for Friday, April 18.

[04/18/14 - 08:43 AM]
"Jimmy Kimmel Live" Scores Its Best-Ever Numbers at 11:35 p.m.
ABC spins the late-night numbers for Thursday, April 17.

[04/18/14 - 08:42 AM]
"Parenthood" Jumps 18% Versus Last Week in 18-49, Making It Its Top Episode in Three Weeks
NBC spins the numbers for Thursday, April 17.

[04/18/14 - 08:22 AM]
Thursday's Broadcast Ratings: "Scandal" Finale Powers ABC Into the Top Spot
The Alphabet takes home the adults 18-49 crown but falls just short as the most-watched network.

[04/18/14 - 08:17 AM]
ABC Wins Thursday with "Scandal" Posting Best-Ever Season Finale Numbers
ABC spins the numbers for Thursday, April 17.

[04/17/14 - 02:31 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Survivor," "American Idol" Top Charts
Plus: numbers for FS1's "The Ultimate Fighter," Comedy Central's "Workaholics" and the NHL playoffs on CNBC and NBCSN.

[04/17/14 - 01:48 PM]
"Arnie" Becomes Most-Watched Original Production in Golf Channel History
Golf Channel spins the numbers for Sunday, April 13 through Tuesday, April 15.

[04/17/14 - 11:18 AM]
"The Tonight Show" Retains 100% of the Prior Week's 18-49 Rating, Sees Growth in Total Viewers
NBC spins the late-night numbers for the week of April 7-13.

[04/17/14 - 09:51 AM]
CBS Is 2013-2014 Comedy Leader - Network Has Eight of the Top 10 Comedies in Viewers; Six of Top 10 in Adults 18-49
CBS spins the numbers for the season to date.

[04/17/14 - 08:46 AM]
Encore Telecast of "Law & Order: SVU" Is Currently Delivering the Show's Top Results for a Rebroadcast Since December 2012
NBC spins the numbers for Wednesday, April 16.

[04/17/14 - 08:44 AM]
Wednesday's Broadcast Ratings: FOX, "Idol" Pull Back in Front in Viewers, Demos
Said victory however comes against mostly repeat competition on ABC, CBS and NBC.

[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."