or


[08/31/10 - 01:24 PM]
Discovery Channel Takes a Bite Out of August Ratings
Discovery spins the numbers for the month of August.

[via press release from Discovery]

Discovery Channel Takes a Bite Out of August Ratings

-- New and Returning Series and Specials Averaging 1.2M Total Viewers or More --

August 31, 2010

(Silver Spring, Md.) Fueled by new and returning series and specials averaging 1.2M P2+ or more, including The Colony (1.6M), Surviving the Cut (1.5M), Man vs. Wild(1.7M), Man, Woman, Wild (1.3M), Dual Survival (1.7M), Deadliest Catch (4.9M), Beyond Survival with Les Stroud (1.2M) and Shark Week (3.3M), Discovery Channel experienced its best August ever in P/M/W 18-34 and M18-49, posting gains in key demos vs. August 09:

P2+ +6% (1287 v.1217)

P25-54 +4% (678 v.650)

P18-49 +7% (701 v.656)

M18-49 +6% (438 v.415)

P18-34 +18% (354 v.299)

M18-34 +15% (212 v.184)

In addition, new and returning series and specials posted double and triple-digit gains in all key demos vs. their respective time periods in August, many taking the top spot for the month, including, Deadliest Catch, #1 non-sports prime program in August among ad-supported cable in P/M 25-54/18-49 and Dual Survival,#1 ad-supported cable program in Friday prime among M 25-54/18-49.

In August, Discovery is the #4 ad-supported cable network among M18-49, and top 5 in Persons 18-49, M25-54, P/M 18-34.





  [august 2010]  
S
M
T
W
T
F
S


· BEYOND SURVIVAL WITH LES STROUD (DISCOVERY)
· COLONY, THE (DISCOVERY)
· DEADLIEST CATCH (DISCOVERY)
· DUAL SURVIVAL (DISCOVERY)
· MAN VS. WILD (DISCOVERY)
· MAN, WOMAN, WILD (DISCOVERY)
· SURVIVING THE CUT (DISCOVERY)





most recent ratings | view all posts
[08/24/16 - 09:13 AM]
Tuesday's Broadcast Ratings: "Got Talent," "Better Late Than Never" Top Charts
NBC leads the evening among total viewers and adults 18-49.

[08/23/16 - 11:19 AM]
Starz Original Series "Power" and "Survivor's Remorse" Continue Record-Breaking Third Seasons in Week 6
Starz spins the numbers for the season to date.

[08/23/16 - 08:37 AM]
Monday's Broadcast Ratings: "Ninja Warrior," "Running Wild" Return on Top for NBC
The Peacock keeps its win streak alive post-Olympics among total viewers and adults 18-49.

[08/22/16 - 02:07 PM]
NBC's Rio Olympics Is the Most Successful Media Event in History
NBC further spins the numbers for its coverage to date.

[08/22/16 - 09:07 AM]
Sunday's Broadcast Ratings: NBC, Olympic Games Wrap on Top
The Peacock takes home yet another victory among total viewers and adults 18-49.

[08/22/16 - 08:44 AM]
"The Voice" Generates Strong Sampling, Delvering the Top "Voice" 18-49 Rating Since March
NBC spins the numbers for Sunday, August 21.

[08/22/16 - 08:22 AM]
ABC's Sunday Fun & Games Lineup Grows Against Olympics Closing Ceremony
ABC spins the numbers for Sunday, August 21.

[08/21/16 - 10:59 AM]
Saturday's Broadcast Ratings: NBC Rides Penultimate Night of Olympic Games to Victory
The Peacock continues its streak of victories in total viewers and adults 18-49.

[08/20/16 - 09:16 AM]
Friday's Broadcast Ratings: NBC Tops Charts with Olympic Games, "Superstore"
The Peacock leads the evening among total viewers and adults 18-49.

[08/20/16 - 08:42 AM]
"Superstore's" Post-Olympic Telecast Generates Strong Sampling
NBC spins the numbers for Friday, August 19.

[08/19/16 - 10:33 AM]
Hallmark Channel's Newest Original Primetime Series, "Chesapeake Shores" Premieres to a Strong Start
The Hallmark Channel spins the numbers for the week of August 8-14.

[08/19/16 - 08:40 AM]
Thursday's Broadcast Ratings: NBC Rides Olympic Games to Another Win
The Peacock dominates the evening in total viewers and adults 18-49.

[08/19/16 - 06:38 AM]
NBC Ranks #1 In Primetime for 115th Consecutive Night of Summer Olympics
NBC spins the numbers for Thursday, August 18.

[08/18/16 - 01:01 PM]
Travel Channel Scores Big with Rio-Based Premiere of "Andrew Zimmern's Driven by Food"
Travel Channel spins the numbers for Tuesday, August 16.

[08/18/16 - 08:49 AM]
Wednesday's Broadcast Ratings: Olympic Games Keep NBC on Top
The Peacock continues to lead among total viewers and adults 18-49.