or


[08/31/10 - 01:24 PM]
Discovery Channel Takes a Bite Out of August Ratings
Discovery spins the numbers for the month of August.

[via press release from Discovery]

Discovery Channel Takes a Bite Out of August Ratings

-- New and Returning Series and Specials Averaging 1.2M Total Viewers or More --

August 31, 2010

(Silver Spring, Md.) Fueled by new and returning series and specials averaging 1.2M P2+ or more, including The Colony (1.6M), Surviving the Cut (1.5M), Man vs. Wild(1.7M), Man, Woman, Wild (1.3M), Dual Survival (1.7M), Deadliest Catch (4.9M), Beyond Survival with Les Stroud (1.2M) and Shark Week (3.3M), Discovery Channel experienced its best August ever in P/M/W 18-34 and M18-49, posting gains in key demos vs. August 09:

P2+ +6% (1287 v.1217)

P25-54 +4% (678 v.650)

P18-49 +7% (701 v.656)

M18-49 +6% (438 v.415)

P18-34 +18% (354 v.299)

M18-34 +15% (212 v.184)

In addition, new and returning series and specials posted double and triple-digit gains in all key demos vs. their respective time periods in August, many taking the top spot for the month, including, Deadliest Catch, #1 non-sports prime program in August among ad-supported cable in P/M 25-54/18-49 and Dual Survival,#1 ad-supported cable program in Friday prime among M 25-54/18-49.

In August, Discovery is the #4 ad-supported cable network among M18-49, and top 5 in Persons 18-49, M25-54, P/M 18-34.





  [august 2010]  
S
M
T
W
T
F
S


· BEYOND SURVIVAL WITH LES STROUD (DISCOVERY)
· COLONY, THE (DISCOVERY)
· DEADLIEST CATCH (DISCOVERY)
· DUAL SURVIVAL (DISCOVERY)
· MAN VS. WILD (DISCOVERY)
· MAN, WOMAN, WILD (DISCOVERY)
· SURVIVING THE CUT (DISCOVERY)





most recent ratings | view all posts
[07/25/14 - 08:40 AM]
Thursday's Broadcast Ratings: "Big Brother" Continues Win Streak for CBS
The Eye has taken home top adults 18-49 honors for five straight weeks.

[07/25/14 - 08:23 AM]
"Last Comic Standing" Wins Its Timeslot in 18-49 and Most Key Demos
NBC spins the numbers for Thursday, July 24.

[07/25/14 - 08:16 AM]
ABC's "Black Box" Finale Is Up and "NY Med" Tops Its Slot for the 5th Straight Week
ABC spins the numbers for Thursday, July 24.

[07/24/14 - 01:20 PM]
Series Premiere of FX's Newest Original Comedy Series "Married" Pulls in 1.5 Million Total Viewers and 1.1 Million Adults 18-49
FX spins the numbers for Thursday, July 17.

[07/24/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Got Talent" Puts NBC Back on Top
The Peacock's summer franchise expands originals to Wednesdays with a victory in both total viewers and adults 18-49.

[07/24/14 - 07:47 AM]
CMT's Highest-Rated Series "Party Down South" Earns Its Highest-Rated Episode Ever, Up Double Digits
CMT spins the numbers for Thursday, July 17.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 08:28 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC wins the night among adults 18-49, more than doubling second place ABC.

[07/23/14 - 08:20 AM]
NBC Wins the Night in the 18-49 Demo More Than Doubling the Nearest Competitor
NBC spins the numbers for Tuesday, July 22.

[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.

[07/22/14 - 11:34 AM]
Adult Swim Once Again Ranks #1 Among Basic Cable Networks for Primetime Delivery of Adults 18-34
Turner spins the numbers for the week of July 14-20.

[07/22/14 - 11:20 AM]
TNT Wins Fourth Week in a Row, with "Major Crimes," "Rizzoli & Isles" and "The Last Ship" Leading the Pack
TNT spins the numbers for the week of July 14-20.

[07/22/14 - 11:13 AM]
Premiere of New American Heroes Channel Series "Gunslingers" Breaks Network Record for P2+ and HH Delivery
American Heroes Channel spins the numbers for Sunday, July 20.

[07/22/14 - 10:20 AM]
Hallmark Channel Original Programming Dominates Saturday Night
The Hallmark Channel spins the numbers for Saturday, July 19.

[07/22/14 - 09:21 AM]
"Live with Kelly and Michael" Is the #1 Syndie Talker for the 2nd Straight Week Across All Key Measures
Disney-ABC Domestic Television spins the numbers for the week of July 7-11.