or


[08/31/10 - 01:24 PM]
Discovery Channel Takes a Bite Out of August Ratings
Discovery spins the numbers for the month of August.

[via press release from Discovery]

Discovery Channel Takes a Bite Out of August Ratings

-- New and Returning Series and Specials Averaging 1.2M Total Viewers or More --

August 31, 2010

(Silver Spring, Md.) Fueled by new and returning series and specials averaging 1.2M P2+ or more, including The Colony (1.6M), Surviving the Cut (1.5M), Man vs. Wild(1.7M), Man, Woman, Wild (1.3M), Dual Survival (1.7M), Deadliest Catch (4.9M), Beyond Survival with Les Stroud (1.2M) and Shark Week (3.3M), Discovery Channel experienced its best August ever in P/M/W 18-34 and M18-49, posting gains in key demos vs. August 09:

P2+ +6% (1287 v.1217)

P25-54 +4% (678 v.650)

P18-49 +7% (701 v.656)

M18-49 +6% (438 v.415)

P18-34 +18% (354 v.299)

M18-34 +15% (212 v.184)

In addition, new and returning series and specials posted double and triple-digit gains in all key demos vs. their respective time periods in August, many taking the top spot for the month, including, Deadliest Catch, #1 non-sports prime program in August among ad-supported cable in P/M 25-54/18-49 and Dual Survival,#1 ad-supported cable program in Friday prime among M 25-54/18-49.

In August, Discovery is the #4 ad-supported cable network among M18-49, and top 5 in Persons 18-49, M25-54, P/M 18-34.





  [august 2010]  
S
M
T
W
T
F
S


· BEYOND SURVIVAL WITH LES STROUD (DISCOVERY)
· COLONY, THE (DISCOVERY)
· DEADLIEST CATCH (DISCOVERY)
· DUAL SURVIVAL (DISCOVERY)
· MAN VS. WILD (DISCOVERY)
· MAN, WOMAN, WILD (DISCOVERY)
· SURVIVING THE CUT (DISCOVERY)





most recent ratings | view all posts
[02/06/16 - 09:03 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Super Bowl's Greatest Halftime Shows" helps power said victory.

[02/06/16 - 08:44 AM]
ABC Ranks #1 on Friday with the Top Shows - "20/20" Scores Strongest Numbers Since November
ABC spins the numbers for Friday, February 5.

[02/06/16 - 08:28 AM]
"Grimm" Matches Its 18-49 High Since Nov. 6
NBC spins the numbers for Friday, February 5.

[02/05/16 - 03:13 PM]
Discovery Channel Is Cable's #1 Non-Sports Network Among Men for January
Discovery spins the numbers for the month of January.

[02/05/16 - 12:23 PM]
Investigation Discovery Begins 2016 as the #10 Network in Prime in Ad-Supported Cable
Investigation Discovery spins the numbers for the month of January.

[02/05/16 - 10:47 AM]
FOX's "Grease: Live" Grows 20% in Total Viewers After 3 Days, FOX to Air Encore on Easter Sunday
FOX further spins the numbers for the week of January 25-31.

[02/05/16 - 10:29 AM]
CBS Multi-Platform Snapshot - Top Five Most Popular Programs on Various Platforms This Season
CBS further spins the numbers for the season to date.

[02/05/16 - 10:18 AM]
With Live + 3-Day Viewing, "Scorpion" Moves Up to the Week's #2 Program
CBS further spins the numbers for the week of January 25-31.

[02/05/16 - 09:10 AM]
The Third Episode of "DC's Legends of Tomorrow" Ranks #3 in the 8-9 Hour
The CW spins the numbers for Thursday, February 4.

[02/05/16 - 08:47 AM]
Thursday's Broadcast Ratings: FOX Tops Charts with "American Idol"
The network holds off second place CBS in both total viewers and adults 18-49.

[02/05/16 - 08:37 AM]
ABC's "Madoff" Mini-Series Closes with Solid Numbers on Thursday
ABC spins the numbers for Thursday, February 4.

[02/05/16 - 08:33 AM]
"Shades of Blue" Is Up vs. NBC's Regular-Program Slot Average Prior to "Shades" by 38%
NBC spins the numbers for Thursday, February 4.

[02/04/16 - 09:55 AM]
FYI(TM) Scores Best Month Ever Among Adults 18-49 for January
FYI spins the numbers for the month of January.

[02/04/16 - 08:49 AM]
Wednesday's Broadcast Ratings: FOX Continues Demo Reign with "American Idol"
The network also sees week-to-week growth from "Hell's Kitchen" among adults 18-49.

[02/03/16 - 03:46 PM]
E! Delivers January Ratings Success, Up 35% Among Total Viewers and 29% Among A18-49 in Primetime
E! spins the numbers for the month of January.