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Weekly Ratings Highlights for August 23-29, 2010 - Final National Ratings
Disney Channel is TV's No. 1 Network in Total Day in Key Kids, Surpassing
No. 2 Nickelodeon for the 11th Consecutive Week Among Tweens 9-14;
Takes Prime for 278th Straight Week in Kids 6-11
"Good Luck Charlie" and "Sonny With A Chance" Are
TV's Top 2 Telecasts Among Kids 6-11 and Tweens 9-14
Week of August 23, 2010
Fueled by Friday and Sunday's "Night of Premieres," Disney Channel was the week's No. 1 TV network in Total Day among Kids 6-11 (700,000/2.8 rating) and Tweens 9-14 (599,000/2.5 rating), towering over Nickelodeon by a considerable 22% in the Tween demo (599,000 vs. 490,000). This marked the third consecutive week that Disney Channel outdelivered Nickelodeon among Kids 6-11 (700,000 vs. 647,000), and the 11th week in a row among Tweens 9-14.
In Prime, Disney Channel was TV's No. 1 network among Kids 6-11 (1.1 million/4.5 rating) and Tweens 9-14 (933,000/3.8 rating), marking the channel's 278th consecutive win in Kids 6-11, with the streak at 275 out of 278 weeks in Tweens 9-14.
· In Kids 6-11, Disney Channel delivered TV's Top 2 telecasts, and 6 of the Top 7 overall: "Good Luck Charlie" (No. 1 - 1.7 million/7.0 rating, Sun., 8:30 - 9:00 p.m.), "Sonny With A Chance" (No. 2 - 1.6 million/6.6 rating, Sun., 8:00 - 8:30 p.m.), "Wizards of Waverly Place" (No. 4 - 1.5 million/6.0 rating, Fri., 8:30 - 9:00 p.m.), "JONAS L.A." (No. 5 - 1.4 million/5.7 rating, Sun., 9:00 - 9:30 p.m.), "The Suite Life on Deck" (No. 6 - 1.3 million/5.5 rating, Sun., 11:00 - 11:25 a.m.) and "Phineas and Ferb" (No. 7 - 1.3 million/5.5 rating, Fri., 9:00 - 9:30 p.m.).
· In Tweens 9-14, Disney Channel delivered TV's Top 2 telecasts, and 7 of the Top 8 overall: "Good Luck Charlie" (No. 1 - 1.7 million/6.8 rating, Sun., 8:30 - 9:00 p.m.), "Sonny With A Chance" (No. 2 - 1.6 million/6.7 rating, Sun., 8:00 - 8:30 p.m.), "JONAS L.A." (No. 4 - 1.4 million/5.6 rating, Sun., 9:00 - 9:30 p.m.), "Wizards of Waverly Place" (No. 5 - 1.3 million/5.1 rating, Fri., 8:30 - 9:00 p.m.), "Wizards of Waverly Place - Late Night" (No. 6 - 1.2 million/4.8 rating, Fri., 11:30 p.m. - 12:00 a.m.), "The Suite Life on Deck - Late Night" (No. 7 - 1.1 million/4.7 rating, Sat., 11:30 p.m. - 12:00 a.m.) and "Hannah Montana Forever - Late Night" (No. 8 - 1.1 million/4.6 rating, Fri., 11:00 - 11:30 p.m.).
Source: Nielsen Media Research (National Ratings, Live + Same Day, 8/23/10-8/29/10). Ranks based on 000s, then rating, unless otherwise noted.
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