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[09/04/10 - 12:42 PM]
Disney Channel's "Camp Rock 2: The Final Jam" Debuts as TV/Cable's No. 1 Movie of 2010
Disney Channel spins the numbers for Friday, September 3.
[via press release from Disney Channel]

Quick Take For Friday, September 3, 2010 - - Fast National Ratings

Introducing... the No. 1 Cable/TV Movie of 2010 in Total Viewers and Key Kid Demographics, Disney Channel's "Camp Rock 2: The Final Jam"

Amps Up 8 Million Viewers; Ranks as TV's No. 1 Labor Day Weekend Telecast Ever Among Kids 6-11 and Tweens 9-14

TV's No. 1 Friday Entertainment Telecast in Almost 6 Months

Disney Channel is TV's No. 1 TV Network from 8-10 P.M., Nearly Doubling Closest Broadcast Competition Among Viewers and Towering Over Nickelodeon by 539% Among Kids 6-11 and by 644% Among Tweens 9-14

"Camp Rock 2: The Final Jam" Opening Night Box Office Equivalent is $63 Million

"Camp Rock 2: The Final Jam" (8:00-10:00 p.m.)

No lights out at this camp! Disney Channel's "Camp Rock 2: The Final Jam" drummed up 8 million Total Viewers in its debut Friday night, ranking as the year's No. 1 cable movie and TV's No. 1 movie among Kids 6-11 (3.1 million/12.8 rating) and Tweens 9-14 (3.2 million/13.0 rating).

Geared toward a kid and family audience, "Camp Rock 2: The Final Jam" celebrates musical passion and cool dance moves, and typifies the channel's brand values with its emphasis on teamwork, standing tall for your beliefs and enjoying the journey as well as the goal.

Impressively, based on the average U.S. movie ticket ($7.95), "Camp Rock 2: The Final Jam's" equivalent box office sales equal $63.2 million for its premiere night.

· "Camp Rock 2: The Final Jam," starring Demi Lovato ("Sonny With A Chance") and the multi-platinum selling recording artists Jonas Brothers, ranked as TV's No. 1 Labor Day weekend telecast ever among Kids 6-11 and Tweens 9-14.

· In addition, Disney Channel's No. 1 telecast of 2010, "Camp Rock 2: The Final Jam" was TV's No. 1 scripted Friday telecast in nearly 6 months in Total Viewers (3/12/10, "Numbers," 8.4 million) and TV's No. 1 Friday telecast since the debut of "Wizards of Waverly Place The Movie" among Tweens 9-14 (8/28/09).

· "Camp Rock 2: The Final Jam" drove Disney Channel to No. 1 among all TV from 8:00-10:00 p.m., defeating its closest broadcast competition by 95% in Total Viewers (8.0 million vs. 4.1 million, ABC), and surpassing Nickelodeon by a massive 539% among Kids 6-11 (3.1 million vs. 485,000) and by 644% among Tweens 9-14 (3.2 million vs. 430,000).

· "Camp Rock2: The Final Jam" out-delivered the year-ago time period average (9/4/09) by 158% in Total Viewers (8.0 million vs. 3.1 million), by 113% among Kids 6-11 (3.1 million vs. 1.5 million) and by 166% among Tweens 9-14 (3.2 million vs. 1.2 million).

Editors Please Note: Disney Channel programmed the premiere weekend with four telecasts Friday through Monday (8:00 p.m., ET/PT each night), including a Saturday sing-along version, plus a pre-show and simulcast hosted by Ernie D on Radio Disney and RadioDisney.com. An extended edition of the movie, featuring two exclusive new music numbers, will be available on Disney Blu-ray Combo Pack and DVD on Tuesday, September 7. The soundtrack, released August 10, is rising on the music charts and today ranks #6 among iTunes album sales.

(Source: Nielsen Media Research (Fast National Ratings, Live + Same Day, 9/3/10). Ratings based on national rating unless otherwise noted. Average movie ticket price in U.S. = $7.95 in 1Q10.





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