or


[09/08/10 - 10:15 AM]
ABC Tops Its Rivals in Adults 18-49, Beating Cbs, NBC and FOX by 8% Each
ABC spins the numbers for the week of August 30-September 5.

[via press release from ABC]

Primetime Ratings Report For the week of August 30, 2010 (Based on National Live + Same Day Program Ratings)

ABC Tops its Rivals in Adults 18-49, Beating CBS, NBC and Fox by 8% Each

ABC Airs 3 of the Week's Top 15 TV Shows in Adults 18-49, Including "Wipeout-TUES," "Bachelor Pad" and "Shaq VS"

ABC News Claims TV's No. 1 Newsmagazine in Adults 18-49 For 3rd Week in a Row and for the 11th Time in 12 Weeks

Consistently Beating Year-Ago Results, ABC's Summer Surges by Double-Digit Percentages Year to Year, Generating its Most-Watched Summer Since 2005

ABC is No. 1 on Monday Across All Key Women Demographics For the 15th Consecutive Week - Every Week of Summer 2010

ABC's "Bachelor Pad" Draws its Largest Audience Since its Debut, While Hitting Series Highs Among Women 18-34 and Women 25-54

ABC is Up Year to Year on Tuesday for the 8th Consecutive Week And on 13 of the Last 14 Tuesdays with Viewers and Young Adults

Building Over the Prior Week in Viewers and Young Adults, ABC's Season Finale of "Shaq VS" Posts the Series' 2nd-Highest-Ever Adult 18-49 Number

"CMA Music Festival: Country's Night to Rock" Boosts ABC To Wednesday Summer Highs in Total Viewers and Adults 18-49

Despite Shifting to a New Night Against Stronger Competition, ABC's "CMA Music Festival" Builds Year to Year in Women 18-34 and Posts its Best Number Since 2007

Continuing to Beat NBC News' Original "Dateline" on Friday at 9pm, ABC News' Repeat "Primetime: What Would You Do?" Earns its Best Numbers Since July

ABC Wins Saturday with the 5th-Season Opener of "Saturday Night Football"

WEEK No. 50:

ABC outdelivered its rivals during the week of August, 30, 2010 in Adults 18-49 (1.4/5), finishing 8% ahead of CBS, NBC and Fox (1.3/4 in a 3-way tie). In addition, ABC was the only major net to grow its numbers week to week in Total Viewers (+9% - 4.7 million vs. 4.3 million) or Adults 18-49 (+8% - 1.4/5 vs. 1.3/4).

· During the just-completed 2010 summer frame (Memorial Day-Labor Day), ABC's primetime numbers jumped year to year by 21% in Total Viewers (5.7 million vs. 4.7 million) and by 20% in Adults 18-49 (1.8/6 vs. 1.5/6). Consistently outperforming its year-ago results, the Net was up over the same week last summer on 13 of 14 weeks in Adults 18-49. Overall, ABC marked its most-watched summer in 5 years - since 2005. The Net was up by double-digit percentages this summer in Adults 18-49 on 5 of 7 nights during the week: +23% on Monday, +79% on Tuesday, +86% on Thursday, +33% on Friday and +13% on Sunday. In addition, the Net ranked No. 1 with young adults on Monday, Thursday and Sunday nights.

Rankings: ABC claimed 3 of the Top 15 TV shows during the week in Adults 18-49, placing 2 of the Top 10: "Wipeout-TUES" - No. 7, "Bachelor Pad" - No. 10 and "Shaq VS" - No. 14. With "Primetime: What Would You Do?," ABC aired TV's No. 1 newsmagazine for the 3rd week in a row among Adults 18-49 (tie). In fact among young adults, ABC News aired TV's No. 1 newsmagazine for the 11th time in 12 weeks.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Monday

With its lineup of "Bachelor Pad" and "Dating in the Dark," ABC was No. 1 on Monday across all key Women demographics: Women18-34 (2.4/7), Women 18-49 (2.6/7) and Women 25-54 (3.0/8). In fact, ABC ranked No. 1 across each of the key Women demos for the 15th consecutive Monday, every week of the summer.

"Bachelor Pad" (8:00-10:01 p.m.)

Drawing its largest audience (6.2 million) since its series debut, ABC's "Bachelor Pad" hit series highs among Women 18-34 and Women 25-54 (tie). The freshman unscripted series won its 2-hour time period across each of the key Women demos: W18-34 (2.8/8), W18-49 (3.0/8) and W25-54 (3.5/9), leading its time period for the 4th consecutive week among Women 18-49 and Women 25-54.

"Dating in the Dark" (10:01-11:00 p.m.)

ABC's "Dating in the Dark" took second place to its CBS and NBC competition in the hour among Adults 18-49 (1.5/4), beating NBC's "Dateline" by 15% (1.3/4). ABC ranked No. 1 in the hour among the broadcast networks in Women 18-49 (1.9/5).

· ABC's "Dating in the Dark" saw gains over the prior week of 3% in Total Viewers (3.8 million vs. 3.7 million) and 7% in Adults 18-49 (1.5/4 vs. 1.4/4).

Tuesday

ABC placed second among the broadcast networks on Tuesday in Adults 18-49 (1.8/5), topping Fox by 29% (1.4/4) and CBS by 50% (1.2/3).

· Improving on the night for the 8th straight week, ABC grew solidly over the year-ago Tuesday (8/25/09) in Total Viewers (+56% - 5.0 million vs. 3.2 million) and Adults 18-49 (+64% - 1.8/5 vs. 1.1/3). The Net has been up year to year on Tuesday evening on 13 of 14 weeks this summer.

"Shaq VS" (9:21-10:21 p.m.)

The 2nd-season finale of ABC's "Shaq VS" saw increases over the previous week of 13% in Total Viewers (4.3 million vs. 3.8 million) and 6% in Adults 18-49 (1.8/5 vs. 1.7/5). In fact the season closer, in which Shaquille O'Neal took on both Pop/R&B multi-platinum singer Justin Beiber and ABC's late night host Jimmy Kimmel, turned in the series' second-best performance ever among Adults 18-49 (1.8/5-tie), Women 18-49 (1.8/5-tie) and Teens 12-17 (1.6/6). "Shaq VS" was up from its year-ago season finale by 6% in Adults 18-49 (1.7/5 on 9/15/09)

Wednesday

Boosted by "CMA Music Festival: Country's Night to Rock," ABC hit Wednesday summer-highs in both Total Viewers (6.0 million) and Adults 18-49 (1.7/5).

· Despite moving from Monday to Wednesday night this year opposite stiff unscripted competition on the other nets, including CBS' "Big Brother," NBC's "America's Got Talent" and Fox's "Master Chef," ABC's "CMA Music Festival" grew by 6% year to year with Women 18-34 (1.8/6 vs. 1.7/5), posting its strongest performance in 3 years - since 2007.

Friday

ABC ranked No. 1 among the major networks on Friday in Adults 18-49 (1.2/5), beating NBC by 20% (1.0/4), CBS by 50% (0.8/2) and Fox by 100% (0.6/2).

"Primetime: What Would You Do?" (9:00-10:00 p.m.)

A repeat airing of ABC News' "Primetime: What Would You Do?" beat the first hour of NBC's original "Dateline" by double-digit percentages once again, leading the NBC newsmagazine by 30% in Adults 18-49 (1.3/5 vs. 1.0/4) and by 14% among Adults 25-54 (1.6/5 vs. 1.4/4).

· ABC News' "Primetime: What Would You Do?" drew is largest audience (4.4 million) on the night in 6 weeks and highest Adults 18-49 and Adults 25-54 ratings in 5 weeks - since 7/23/10 and 7/30/10, respectively.

Saturday

The fifth-season premiere of "Saturday Night Football," featuring LSU at North Carolina, took ABC to a solid No. 1 on Saturday evening in Total Viewers (4.3 million) and across each of the key adult demographics: Adults 18-34 (1.5/7), Adults 18-49 (1.6/6) and Adults 25-54 (1.7/6).

Source: The Nielsen Company (National Live+Same Day Program Ratings), week of 8/30/10, unless stated otherwise. Summer = 5/31-9/5/10 vs. 5/25-9/6/09.





  [september 2010]  
S
M
T
W
T
F
S
   


· AMERICA'S GOT TALENT (NBC)
· BACHELOR PAD, THE (ABC)
· BIG BROTHER (CBS)
· DATELINE NBC (NBC)
· DATING IN THE DARK (ABC)
· MASTERCHEF (FOX)
· PRIMETIME: WHAT WOULD YOU DO? (ABC)
· SATURDAY NIGHT COLLEGE FOOTBALL (ABC)
· SHAQ VS (ABC)
· WIPEOUT (ABC)





most recent ratings | view all posts
[10/21/19 - 08:37 AM]
Sunday's Broadcast Ratings: NBC Rides "Sunday Night Football" to Victory
The Peacock once again takes home top honors in all categories on Sunday.

[10/20/19 - 09:16 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Charts
The Alphabet leads the night in both total viewers and adults 18-49.

[10/19/19 - 08:32 AM]
Friday's Broadcast Ratings: FOX, "WWE SmackDown" Hold Onto Demo Crown
The network edges the competition among adults 18-49 while CBS remains the most-watched network.

[10/18/19 - 08:13 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Cruise to Victory
The network dominates the evening in both total viewers and adults 18-49.

[10/17/19 - 08:13 AM]
Wednesday's Broadcast Ratings: "Chicago" Crossover Puts NBC on Top
The Peacock wins the night in total viewers, shares the adults 18-49 crown with FOX.

[10/16/19 - 01:32 PM]
Critically-Acclaimed Limited Series "Unbelievable" Watched by 32 Million Member Households
Netflix details the show's viewership from its first 28 days.

[10/16/19 - 01:31 PM]
"Stranger Things" Season 3 Was the Most Watched Season to Date
The streaming service reveals 64 million member households watched in its first four weeks.

[10/16/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Stay on Top in Demos
The Peacock's lineup wins the night among adults 18-49 while CBS remains the most-watched network.

[10/15/19 - 08:14 AM]
Monday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
FOX - as well as ABC - got a boost from some local stations carrying Monday's NFL game.

[10/14/19 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock once again wins the evening in all categories.

[10/13/19 - 08:55 AM]
Saturday's Broadcast Ratings: FOX, ALCS Snap College Football Win Streak
The network's MLB telecast wins the night in total viewers and adults 18-49.

[10/12/19 - 08:38 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Holds Onto Demo Crown
FOX's telecast is still the adults 18-49 champ, but down over 28% from last week's network debut.

[10/11/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Stays on Top with "Thursday Night Football"
The network's NFL coverage continues its reign in total viewers and adults 18-49.

[10/10/19 - 08:43 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in FOX Demo Victory
The network once again takes home the adults 18-49 crown while NBC remains the most-watched network.

[10/09/19 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Demo Crown
CBS likewise remains the most-watched broadcaster on Tuesday nights.