or


[09/09/10 - 12:01 AM]
The Futon's Ratings Survival Guide: "Nikita" (The Cw)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to our Ratings Survival Guide, a handy new feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

NIKITA (The CW)
(Thursdays at 9:00/8:00c)

With the success of "The Vampire Diaries" last season, The CW is undoubtedly looking for a little more from the Thursday, 9:00/8:00c hour this fall. It's up to "Nikita" then to hopefully replicate the numbers of last year's time period holder "Supernatural." On average, the veteran drama held onto 71.18% of "Vampire's" audience, a solid but not stellar showing. Said numbers however marked a decline from the 2008-09 season, when "Supernatural" held 84.24% of "Smallville's" audience. "Nikita" then has a decent range to play with: 70% or so will keep it going, 75-80% would be considered respectable growth from last season.

A caveat here though: while ABC, CBS, FOX and NBC's target demographic is adults 18-49, The CW's is actually women 18-34. Since that data isn't readily available, we're left with adults 18-49 as the closet approximation. With that in mind, here's how The CW has fared on Thursday nights the past two seasons (viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes):

thursdays in 2008-2010timeviewers
(retention)
adults 18-49
(retention)
The Vampire Diaries: Season 18:00 PM3.67
(N/A)
1.70
(N/A)
Smallville: Season 88:00 PM3.89
(N/A)
1.65
(N/A)
Supernatural: Season 49:00 PM3.19
(82.01%)
1.39
(84.24%)
Supernatural: Season 59:00 PM2.67
(72.75%)
1.21
(71.18%)

COMING WEDNESDAY: NBC's "Outlaw."





  [september 2010]  
S
M
T
W
T
F
S
   


· FUTON'S RATINGS SURVIVAL GUIDES (TFC)
· NIKITA (CW)





most recent ratings | view all posts
[01/28/15 - 08:58 AM]
"Live with Kelly and Michael" Is the Week's No. 2 Syndicated Talk Show
Disney-ABC Domestic Television spins the numbers for the week of January 12-16.

[01/28/15 - 08:47 AM]
"Parks and Recreation" Matches Last Week's 18-49 Rating and Remains Within 0.1 of Its Strong Season Debut
NBC spins the numbers for Tuesday, January 27.

[01/28/15 - 08:37 AM]
"Who Wants to Be a Millionaire" with Terry Crews Is the Only Syndicated Game Show Up Week to Week
Disney-ABC Domestic Television spins the numbers for the week of January 12-16.

[01/28/15 - 08:32 AM]
Tuesday's Broadcast Ratings: Special "CSI" Helps Push CBS on Top
The Eye leads the night in both total viewers and adults 18-49.

[01/27/15 - 12:55 PM]
American Heroes Channel Has Best January Ever in Prime Delivery
American Heroes Channel spins the numbers for the month of January to date.

[01/27/15 - 12:38 PM]
Disney Channel's Total Day Tops Nickelodeon by Largest Margin Ever Among Tweens and Gains Biggest Advantage in Nearly 1 1/2 Years Among Kids 6-11
Disney Channel spins the numbers for the month of January to date.

[01/27/15 - 12:32 PM]
Turner Broadcasting's TBS and Adult Swim Score Demo Victories in Live + 7 Delivery for the Second Week of January
Turner spins the numbers for the month of January to date.

[01/27/15 - 12:24 PM]
Viewers Continue to Book Saturday Nights with Hallmark Channel
The Hallmark Channel spins the numbers for Saturday, January 24.

[01/27/15 - 12:07 PM]
HGTV Delivers Best Month Ever, Best Week Ever, In January 2015
HGTV spins the numbers for the month of January to date.

[01/27/15 - 12:06 PM]
"The Originals" and "Jane the Virgin" Combine to Give The CW Its Most Watched Monday in More Than Three Years
The CW spins the numbers for Monday, January 26.

[01/27/15 - 09:47 AM]
"Super Bowl's Greatest Commercials" Delivers Largest Audience and Best Ratings in Adults 18-49 and Adults 25-54 Since 2010
CBS spins the numbers for Monday, January 26.

[01/27/15 - 08:49 AM]
"48 Hours: Kiss of Death and the Google Executive" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, January 24.

[01/27/15 - 08:45 AM]
"The Celebrity Apprentice" Matches the Highest 18-49 Rating Among 12 Telecasts in Its Prior Cycle
NBC spins the numbers for Monday, January 26.

[01/27/15 - 08:34 AM]
Monday's Broadcast Ratings: ABC, "The Bachelor" Win Tight Demo Race
Plus: "Super Bowl's Greatest Commercials 2015" on CBS is the night's most-watched program.

[01/27/15 - 08:31 AM]
ABC Wins Monday in Adults 18-49 with "The Bachelor" as the Night's No. 1 Show
ABC spins the numbers for Monday, January 26.