or


[09/09/10 - 12:01 AM]
The Futon's Ratings Survival Guide: "Nikita" (The Cw)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to our Ratings Survival Guide, a handy new feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

NIKITA (The CW)
(Thursdays at 9:00/8:00c)

With the success of "The Vampire Diaries" last season, The CW is undoubtedly looking for a little more from the Thursday, 9:00/8:00c hour this fall. It's up to "Nikita" then to hopefully replicate the numbers of last year's time period holder "Supernatural." On average, the veteran drama held onto 71.18% of "Vampire's" audience, a solid but not stellar showing. Said numbers however marked a decline from the 2008-09 season, when "Supernatural" held 84.24% of "Smallville's" audience. "Nikita" then has a decent range to play with: 70% or so will keep it going, 75-80% would be considered respectable growth from last season.

A caveat here though: while ABC, CBS, FOX and NBC's target demographic is adults 18-49, The CW's is actually women 18-34. Since that data isn't readily available, we're left with adults 18-49 as the closet approximation. With that in mind, here's how The CW has fared on Thursday nights the past two seasons (viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes):

thursdays in 2008-2010timeviewers
(retention)
adults 18-49
(retention)
The Vampire Diaries: Season 18:00 PM3.67
(N/A)
1.70
(N/A)
Smallville: Season 88:00 PM3.89
(N/A)
1.65
(N/A)
Supernatural: Season 49:00 PM3.19
(82.01%)
1.39
(84.24%)
Supernatural: Season 59:00 PM2.67
(72.75%)
1.21
(71.18%)

COMING WEDNESDAY: NBC's "Outlaw."





  [september 2010]  
S
M
T
W
T
F
S
   


· FUTON'S RATINGS SURVIVAL GUIDES (TFC)
· NIKITA (CW)





most recent ratings | view all posts
[12/18/18 - 08:13 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Cruise to Victory
The Peacock easily takes home top honors in total viewers and adults 18-49.

[12/18/18 - 07:41 AM]
Saints-Panthers on ESPN Delivers Second-Best "Monday Night Football" Overnight Rating of the Season and Is Up 40 Percent Year-Over-Year
ESPN spins the numbers for Monday, December 17.

[12/17/18 - 08:26 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Take Top Honors
The Peacock once again wins the evening among total viewers and adults 18-49.

[12/16/18 - 08:24 AM]
Saturday's Broadcast Ratings: UFC Sparks Demo Victory for FOX
The network wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/15/18 - 08:39 AM]
Friday's Broadcast Ratings: FOX Continues Demo Win Streak
The network has won the night among adults 18-49 for 12 straight weeks.

[12/14/18 - 08:23 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Powers FOX Victory
The network's last Thursday game of the season delivers top honors in total viewers and adults 18-49.

[12/13/18 - 08:21 AM]
Wednesday's Broadcast Ratings: CBS Wins Tight Race with "Survivor"
The Eye takes home top honors in total viewers and adults 18-49.

[12/12/18 - 08:10 AM]
Tuesday's Broadcast Ratings: Fall Finales Put CBS on Top in Viewers, Demos
"NCIS" is the night's most-watched program overall while NBC's "The Voice," ABC's "The Conners" top adults 18-49.

[12/11/18 - 01:00 PM]
Monday's Broadcast Ratings: NBC, "The Voice" Top Viewers, Demos
The Peacock narrowly holds off CBS in both categories.

[12/10/18 - 08:15 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock takes home top honors in total viewers and adults 18-49.

[12/09/18 - 08:22 AM]
Saturday's Broadcast Ratings: Holiday Repeats Put CBS on Top
"Rudolph the Red-Nosed Reindeer" helps fuel the network to top honors in total viewers and adults 18-49.

[12/08/18 - 08:33 AM]
Friday's Broadcast Ratings: FOX, "Last Man Standing" Top Demo Race
The network holds off CBS among adults 18-49 last night.

[12/07/18 - 11:00 AM]
The Premiere of Freeform's "Life-Size 2: A Christmas Eve" Is Sunday's No. 1 Cable Program
Freeform further spins the numbers for Sunday, December 2.

[12/07/18 - 08:13 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Hold Onto Demo Crown
The network's NFL coverage continues its adults 18-49 reign.

[12/06/18 - 08:20 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos with Fall Finales
The network's "Empire" helps lead the night among adults 18-49 while NBC is the most-watched network overall.