or


[09/14/10 - 03:56 PM]
Monday Night Football Delivers Its Best ESPN Opening Night
ESPN spins the numbers for Monday, September 13.
[via press release from ESPN]

Monday Night Football Delivers Its Best ESPN Opening Night

ESPN Wins the Night Among All Networks in Prime Time; No. 2 and 3 Biggest Cable Household Audiences of 2010; 225.9 Million Page Views of ESPN.com NFL Content

Last night's special 2010 season-opening ESPN Monday Night Football doubleheader delivered the network's highest-rated and most-viewed opening night, helping ESPN win the night among all networks (broadcast or cable) in households, viewers and all key male and adult demos. In addition, the games drove significant traffic to ESPN.com's NFL content. This is the start of the fifth year of MNF on ESPN.

The Baltimore Ravens' 10-9 road victory over the New York Jets in the first prime-time game at the New Meadowlands Stadium (7 p.m. ET) earned a 10.9 rating, representing an average of 10,850,000 households (14,973,000 viewers - P2+), the second largest audience for any program on cable television in 2010. It is the highest rating of ESPN's 10 MNF opening night games.

At 10:15 p.m., the Kansas City Chiefs' 21-14 win over the San Diego Chargers received an 8.8 rating with an average of 8,803,000 households watching (11,889,000 viewers), the third-largest household audience for any program on cable television in 2010.

The two MNF games - the two highest-rated programs of the night on any network - combined for ESPN's highest-rated and most-viewed season-opening doubleheader since the format started in 2006. ESPN's two games averaged a 9.9 household rating, 9,922,000 households (13,574,000 viewers), a three percent increase from last year's combined 9.6 (Buffalo-New England: 10.3 rating; 10,224,000 HHs and 14,001,000 viewers; and San Diego-Oakland: 8.9; 8,774,000 and 11,945,000).

ESPN averaged an 11.9 coverage rating (10.3 U.S. rating) in prime time (8-11 p.m.), representing an average of 11,922,000 households (16,394,000 viewers), the highest of any network (broadcast or cable) for the night, with the lead in all key male and adult demos.

ESPN's 2009 MNF season finale, a Minnesota Vikings overtime victory over the Chicago Bears (12/28/09), ranks as the most-watched program on cable television in the Nielsen 2010 calendar year among homes, averaging 11,899,000 homes (17,006,000 viewers).

Also, ESPN.com had a strong kickoff to the 2010 NFL season with 225.9 million page views and more than 318 million minutes (an 18 percent increase over last year) generated with NFL content on Sunday and Monday. ESPN's Mobile web site had more than 67 million page views and 118 million minutes (up 67percent), spent with NFL content on the ESPN mobile web site and ScoreCenter App.

NEXT WEEK ON MNF

Next week, ESPN's MNF returns with its usual schedule as Drew Brees and the defending Super Bowl champion New Orleans Saints face the San Francisco 49ers at 8:30 p.m. The complete Monday night NFL schedule on ESPN:

Time (ET) Program
3:30 p.m. NFL Live
4 p.m. NFL PrimeTime
5 p.m. Around the Horn
5:30 p.m. Pardon the Interruption
6 p.m. SportsCenter Monday Kickoff
7 p.m. Monday Night Countdown
8:30 p.m. MNF: New Orleans at San Francisco
11:30 p.m. SportsCenter





  [september 2010]  
S
M
T
W
T
F
S
   


· MONDAY NIGHT FOOTBALL (ESPN)




most recent ratings | view all posts
[07/22/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Adults 18-49, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" in the Demo for the 6th Consecutive Week
"Nightline" posted week-to-week increases in Adults 25-54 and Adults 18-49, hitting a 4-week high in the key Adult news demo.
[07/22/25 - 12:01 PM]
Netflix Top 10 Week of July 14: "Untamed" Hunts and "KPop Demon Hunters" Slay in This Week's Top 10
True crime lovers also made their voices heard - documentary series "Amy Bradley Is Missing" appeared at No. 2 on the English TV list, with 12.2 million views.
[07/22/25 - 10:30 AM]
2025 NBA Las Vegas Summer League Viewership Up Double Digits
Said telecasts averaged an audience of 255,000 viewers, up 27% from last year.
[07/22/25 - 08:04 AM]
ESPN, ABC and Disney+ Score Historic Viewership for 2025 WNBA All-Star Events
The Skills Challenge & 3-Point Contest and the WNBA All-Star Game averaged 1.3 million viewers and 2.2 million viewers, respectively.
[07/21/25 - 10:09 AM]
ESPN's Outstanding Nielsen Viewership for First Six Months of 2025: At the Halfway Mark, ESPN has Achieved Multiple Successes Across the Board
ESPN on its own is up 4% year-over-year across the entire day (24 hours of programming) and up 9% when isolating the primetime hours (8-11 p.m. ET).
[07/17/25 - 01:31 PM]
Netflix: What We Watched the First Half of 2025
This report, which captures ~99% of all viewing in the first half of 2025, shows that people watched a lot of Netflix - over 95B hours - spanning a wide range of genres and languages.

[07/17/25 - 09:57 AM]
"Dexter: Resurrection" Debuts to a Killer 3.1 Million Cross-Platform Viewers
Said premiere was up 44% versus "Dexter: Original Sin" and 79% versus "Dexter: New Blood."
[07/16/25 - 04:01 PM]
ESPN Airs Another of Its Most-Watched WNBA Games Ever: Indiana Fever vs Connecticut Sun Averaged 1.7 Million Viewers, Up 48% from Last Year's ESPN Average
Said telecast peaked with 2 million viewers.
[07/15/25 - 02:06 PM]
Viewership for 2025 T-Mobile Home Run Derby Exclusively on ESPN Platforms Up Five Percent From Last Year
An average audience of 5,729,000 viewers watched the event, compared to 5,451,000 viewers in 2024.

[07/15/25 - 01:04 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week
"Nightline" posted Total Viewer gains both week to week and year to year.
[07/15/25 - 12:01 PM]
Netflix Top 10 Week of July 7: "KPop Demon Hunters" Spends Another Golden Week at No. 1 in This Week's Top 10
"The Sandman's" second season entered the Top 10 in 89 countries last week, while claiming the No. 1 spot in English TV with 5.9 million views.
[07/15/25 - 09:04 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Dallas Wings vs Indiana Fever Averaged 2.1 Million Viewers, Up 69% from Last Year's ABC Average
Said audience peaked with 2.5 million viewers.
[07/14/25 - 06:08 PM]
"Celebrity Family Feud" Returns with Best Premiere in Three Years
Overall, the season 11 premiere notched the show's best performance for any telecast in Total Viewers (4.16 million) and Adults 18-49 (0.42 rating) since 8/28/22 and 8/13/23, respectively.

[07/14/25 - 12:01 PM]
Netflix and MVP's Taylor-Serrano 3 Goes the Distance with Nearly 6 Million Global Viewers
In the US, an estimated AMA of 4.2 million viewers tuned in to the main event (Live+1) according to VideoAmp and Netflix, making it the most-watched professional women's sports event of 2025.

[07/11/25 - 12:45 PM]
ABC Concludes September to May Season with Top Five Shows Among Adults 18-49 Including "High Potential," "Abbott Elementary," "The Rookie," "Shifting Gears" and "9-1-1"
Continuing to lead among broadcast series, ABC's "High Potential" stood as the No. 1 new drama among Total Viewers (16.41 million) and No. 1 new show among Adults 18-49 (3.85 rating).