NICKELODEON CLOSES WEEK AS BASIC CABLE'S TOP TOTAL DAY NETWORK WITH KIDS AND TOTAL VIEWERS

Fred: The Movie Ranks as Week's Top Entertainment Telecast on Basic Cable with 7.6 Million Total Viewers, and Number-One Telecast with Kids and Tweens on All of TV

NEW YORK - Sept. 21, 2010 - Nickelodeon closed the week (9/13/10-9/19/10) as basic cable's number-one network in total day with kids 2-11 and total viewers (2.1 million), posting double- digit gains with all key demos K2-11 (3.2/1.1 million, +10%), K6-11 (2.9/619,000, +16%) and T9-14 (2.1/454,000, +17%). Nick's weekly win was fueled by the stellar premiere of Fred: The Movie (Saturday, Sept. 18, 8 p.m. ET/PT), which ranks as basic cable's top entertainment telecast for the week with total viewers (7.6 million). The two-hour debut also ranks as the week's number-one telecast on all TV with K6-11 (15.4/3.3 million, +202%), T9-14 (14.8/3.1 million, +279%), and K2-11 (11.3/4.1 million, +190%).

A replay of Fred: The Movie (Sept. 19, 8 p.m. ET/PT) ranked as Sunday's top telecast with total viewers (4.7 million) on basic cable and was the number-one telecast with K2-11 (6.9/2.5 million), K6-11 (8.9/1.9 million) and T9-14 (9.3/2.0 million) on all TV.

Nick's weekly ratings performance also was also highlighted by premieres of SpongeBob SquarePants and The Penguins of Madagascar, which year to date rank as the number-one and two animated series on all TV with kids 2-11, respectively. The Saturday morning premiere of SpongeBob SquarePants (Sept. 18, 9:30 a.m., ET/PT) scored 4.7 million total viewers and averaged a 7.4/2.6 million K2-11, 6.8/1.5 million K6-11, and 5.2/1.1 million T9-14. The Penguins of Madagascar followed at 10 a.m., ET/PT, drawing 4.2 million total viewers, and averaging a 6.3/2.3 million K2-11, 5.9/1.3 million K6-11, and 4.2/892,000 T9-14.

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).